flipbook by | sabrina park

The Meteoric Rise of

as a Marketing Platform

Photo: Pawel Kadysz | Pexels

Photo by: Flickr

Instagram is a mobile photo-

sharing app and social network

that was created in 2010 by

founders Kevin Systrom and

Mike Krieger [1]

INSTAGRAM IS:

Mobile friendly [2]

Easy to navigate [2]

Allows users (companies) to amass a large following [2]

Photo by: Kaboompics | Pexels

With millions of users, Instagram has become the perfect platform for brands to get quick messages and photos to their target audiences [5]

Photo by: Oliur Rahman | Pexels

Why choose Instagram?

Photo by: Pixabay | Pexels

Keep Up with the Trends“Instagram posts

generate a per-follower

engagement rate of 4.21% which is

58 times more engagement per

follower than Facebook and 120 times more than

Twitter.” [10]

Photo by: Stokpic | Pexels

Increase your company’s brand

awareness by showcasing your

products and services [4]

Photo by: Pexels

Instagram enables companies to easily

reach their customers on the go as it is a

mobile-friendly app [2]

Photo by: Kaboompics | Pexels

Market Yourself in a New Way [2]Photo by: Stokpic | Pexels

USE #HASHTAGS

Incentivize consumer

engagement with your brand by

asking customers to share their photos with a #hashtag [3]

Photo by: Negative Space | Pexels

Pottery Barn utilizes customer engagement as a marketing tactic

on Instagram with hashtag [3]

#MyPotter

yBarn Photo by: Stokpic | Pexels

Enables Companies to Conduct Market Research

Enables companies to conduct Market Research [2]

Photo by: Oliur Rahman | Pexels

Grow your community

by promoting yourself to younger

demographics [2]

Photo by: Unsplash | Pexels

In 2015, 33% of US teens chose Instagram as their personal number one social network, up from just 12% in 2012. This compares

favorably with Facebook and Twitter, which were chosen by 14 and 20% of the respondents, respectively. [6]

Photo by: Negative Space | Pexels

Instagram also enables sponsored posts in order to expand audience

Paid Media [8]

Photo by: Negative Space | Pexels

“Instagramming your

business” can result to

increased revenues [2]

Photo by: Breakingpic | Pexels

Connect with Influencers [3]

An advertising strategy that is commonly used on Instagram is Celebrity Endorsement [7]

Photo by: Sascha Duser | Pexels

Earned Media: Influenced but

not directly controlled [8]

LikesComments@Mentions#Hashtags

Photo by: 2nix Studio | Shutterstock

“If social media were truly owned, brands would have control

over the experience,

access to their fans, and full use of data.

Social media is not owned

media.” –Mark Boncheck, Harvard Business Review [9]

Photo by: Denys Prykhodov | Shutterstock

“Instagram is a proven social media platform that helps businesses engage current customers and

attract new ones.”[2]Photo by: Picjumbo | Pexels

Instagram your Business. Photo by: Picjumbo | Pexels

Works Cited1. Instagram for Business: Everything You Need to Know. (n.d.). Retrieved October 21, 2016, from

http://www.businessnewsdaily.com/7662-instagram-business-guide.html 2. Ten Reasons to Adopt Instagram as a Marketing Tool ... (n.d.). Retrieved October 21, 2016, from http://getlevelten.com/blog/felipa-

villegas/ten-reasons-adopt-instagram-marketing-tool 3. How to Create an Instagram Marketing Strategy | Sprout Social. (n.d.). Retrieved October 21, 2016, from

http://sproutsocial.com/insights/instagram-marketing-strategy-guide/4. How To Use Instagram For Business - iDigic. (n.d.). Retrieved October 21, 2016, from http://www.idigic.net/instagram-for-business/ 5. 5 Ways Marketers Can Use Instagram : Social Media Examiner. (n.d.). Retrieved October 21, 2016, from

http://www.socialmediaexaminer.com/5-ways-marketers-can-use-instagram/ 6. 23 up-to-date stats and facts about Instagram you need to ... (n.d.). Retrieved October 21, 2016, from

https://searchenginewatch.com/2016/04/20/23-stats-and-facts-about-instagram/ 7. Matrix, Sidney Eve. “Module 2: Promotional Media Part 1.” FILM 240 Lecture 1. Ellis Auditorium, Kingston. Sept 28, 2016. Lecture8. Matrix, Sidney Eve. “Module 2: Promotional Media Part 2. .” FILM 240 Lecture 2. Ellis Auditorium, Kingston. Oct 5, 2016. Online

lecture. 9. Bonchek, M. (2014, October 10). Making Sense of Owned Media. Retrieved October 21, 2016, from https://

hbr.org/2014/10/making-sense-of-owned-media10. Beese, J. (2016, October 10). 5 Insightful Instagram Stats You Need To Know | Sprout Social. Retrieved October 21, 2016, from

http://sproutsocial.com/insights/5-instagram-stats/