the meteoric rise of instagram as a marketing platform
TRANSCRIPT
flipbook by | sabrina park
The Meteoric Rise of
as a Marketing Platform
Photo: Pawel Kadysz | Pexels
Instagram is a mobile photo-sharing app and social network that was
created in 2010 by founders Kevin Systrom
and Mike Krieger
Photo by: Flickr
INSTAGRAM IS:
Mobile friendly
Easy to navigate
Allows users (companies) to amass a large following
Photo by: Kaboompics | Pexels
With millions of users, Instagram has become the perfect platform for
brands to get quick messages and photos
to their target audiencesPhoto by: Oliur Rahman | Pexels
Why choose Instagram?
Photo by: Pixabay | Pexels
Keep Up with the Trends
“Instagram posts generate a per-follower engagement rate of 4.21% which is 58 times more engagement
per follower than Facebook and 120 times more than
Twitter.”Photo by: Stokpic | Pexels
Increase your company’s brand awareness by showcasing your
products and services
Photo by: Pexels
Instagram enables companies to easily
reach their customers on the go as it is a mobile-
friendly app
Photo by: Kaboompics | Pexels
Market Yourself in a New WayPhoto by: Stokpic | Pexels
USE #HASHTAGS
Incentivize consumer
engagement with your brand by
asking customers to
share their photos with a
#hashtagPhoto by: Negative Space | Pexels
Pottery Barn utilizes customer engagement as a
marketing tactic on Instagram with hashtag
#MyPotteryBarn
Photo by: Stokpic | Pexels
Enables Companies to Conduct Market Research
Enables companies to conduct Market Research
Photo by: Oliur Rahman | Pexels
Grow your community by
promoting yourself to all demographics
Photo by: Unsplash | Pexels
In 2015, 33% of US teens chose Instagram as their personal number one social network, up from just 12% in 2012. This compares favorably with Facebook and
Twitter, which were chosen by 14 and 20% of the respondents, respectively.
Photo by: Negative Space | Pexels
Instagram also enables
sponsored posts in order to
expand audience
Paid Media
Photo by: Negative Space | Pexels
“Instagramming your business” can result to increased
revenues
Photo by: Breakingpic | Pexels
Connect with Influencers
An advertising strategy that is commonly used on Instagram is Celebrity Endorsement
Photo by: Sascha Duser | Pexels
Earned Media
LikesComments@Mentions#Hashtags
Photo by: 2nix Studio | Shutterstock
“If social media were truly owned, brands would have control
over the experience, access to their fans, and full use of data. Social media is not
owned media.” –Mark Boncheck, Harvard
Business Review
Photo by: Denys Prykhodov | Shutterstock
“Instagram is a proven social media platform that helps businesses engage current customers and attract new ones.”
Photo by: Picjumbo | Pexels
Instagram yourBusiness. Photo by: Picjumbo | Pexels
Works Cited• Instagram for Business: Everything You Need to Know. (n.d.). Retrieved October 21, 2016, from http://www.businessnewsdaily.com/7662-‐instagram-‐business-‐guide.html
• Ten Reasons to Adopt Instagram as a Marketing Tool ... (n.d.). Retrieved October 21, 2016, from http://getlevelten.com/blog/felipa-‐villegas/ten-‐reasons-‐adopt-‐instagram-‐marketing-‐tool
• How to Create an Instagram Marketing Strategy | Sprout Social. (n.d.). Retrieved October 21, 2016, from http://sproutsocial.com/insights/instagram-‐marketing-‐strategy-‐guide/
• How To Use Instagram For Business -‐ iDigic. (n.d.). Retrieved October 21, 2016, from http://www.idigic.net/instagram-‐for-‐business/
• 5 Ways Marketers Can Use Instagram : Social Media Examiner. (n.d.). Retrieved October 21, 2016, from http://www.socialmediaexaminer.com/5-‐ways-‐marketers-‐can-‐use-‐instagram/
• 23 up-‐to-‐date stats and facts about Instagram you need to ... (n.d.). Retrieved October 21, 2016, from https://searchenginewatch.com/2016/04/20/23-‐stats-‐and-‐facts-‐about-‐instagram/