the melt frame
DESCRIPTION
New strategy tool that combines the material and immaterial worlds in a very simple and unique way.TRANSCRIPT
MATERIAL EFFECT
How will you shape the material world?
MATERIAL RESOURCES
ECOSYSTEM
What can you incorporate into your service?
What partners and features connect with the resources and offering?Are they controlled by providers or customers?
IMMATERIAL RESOURCESWhat assets would you like to combine with your service?
IMMATERIAL EFFECT
How do you amplify the immaterial world?
REVENUE STREAMS
COSTSTRUCTURE
MATERIAL NEEDS
MATERIAL SURROUNDINGSPeople, Objects, Actions, Places... Objects, Actions, Places,
Change of current status…
IMMATERIAL NEEDSEmotions, Fame, Enjoyment, Sense of freedom, Sense of belonging, Sense of community, Competence, Recognition, Admiration, Curiosity…
IMMATERIAL HAVES
Emotions, Competence, Knowledge, Authority,
Intelligence, Imagination, Talent, Insight, Loyalty,
Creativity...
– Miikka LeinonenBY MIIKKA LEINONEN
As material and immaterial worlds melt, new business
opportunities arise.
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