the massively collaborative future of fashion
DESCRIPTION
Presentation given at the Open Source Fashion conference in NYC. The presentation shares: 1. A vision of fashion in 2025 (more focused on business/marketing models and less about the fashion itself.) 2. Key economic and social trends driving us towards a future where all businesses will have a massive collaboration component to how they produce value 3. Examples of emerging business models that leverage mass collaboration value production. 4. Ingredients necessary for the creation of massively collaborative activity. 5. Principles to follow when designing/cultivating mass collaboration with consumer communitiesTRANSCRIPT
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COLLINSA CREATIVE & STRATEGY AGENCY THAT ACCELERATES BRAND GROWTH THROUGH DESIGN THINKING
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COLLINSA CREATIVE & STRATEGY AGENCY THAT ACCELERATES BRAND GROWTH THROUGH DESIGN THINKING
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CREATIVEPILLAR 4DESIGN TO BE SHARED
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CREATIVEPILLAR 4COLLABORATEMASSIVELY
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AT THE SCALE OF THE INTERNET
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!"#$%&'
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!"#$%&'
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!"#$%&'
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THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION
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THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION
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PART I2025 FASHION INDUSTRY
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PART I2025 FASHION INDUSTRY
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FASHION MANAGEMENT PLATFORMS
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MICRO-EXCHANGEPLATFORMS
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FASHIONMICRO COMMONS
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DATA MINED FASHION
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HUMAN-BASED FASHION SEARCH ENGINES
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CROWDCURATEDONLINE BOUTIQUES
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DOWNLOADABLE FASHION & FASHION WIKIS
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COLLABORATIVELOOKBOOKS
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RISE OF FASHION COLLECTIVES
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OPEN SOURCED FASHION
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CROWDFASHION HOUSES
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PART II
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PART II9 TRENDS PUSHING US THERE
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1 IT TO BIT
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2 QUANTIFYING THE SELF
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3 SOCIAL NORM OF SOCIAL MEDIA
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4 RISE OF CLOUD COMPUTING
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Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
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Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
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0
30
60
90
120
‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Source: IHS iSuppli
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
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0
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90
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‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15
Source: IHS iSuppli
Consumer Spending on Cloud Computing(Billions of U.S. Dollars)
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5 FROM ON-PREMISE TO SAAS
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6 SHIFT TO CONTINGENT WORK
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2012 2020
20% 50%
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7 GROWTH OF ONLINE LABOR MARKETS
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8 ARTIFICIAL ARTIFICIAL INTELLIGENCE
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9 FROM PURCHASE TO PRINT
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BUT IT ALSO MAKES GOOD SENSE FOR BUSINESS
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REASON 1LOWEREDTRANSACTIONCOSTS
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REASON 2LAW OF ASYMMETRICALCOMPETITION
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WHY?
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1 MORE PRODUCTIVE
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2 INFO/SKILL VARIABILITY
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3 SELF ASSIGNMENT = BETTER SKILL ALIGNMENT
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PART III
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PART IIIMASSCOLLABBUSINESSMODELS
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CREATIONOF VALUE
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CREATIONOF VALUE
ACCESS TO VALUE
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
Gift Networks Barter Networks
Rental NetworksCrowdmining
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Gift Networks Barter Networks
Rental NetworksCrowdmining
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Coworking
Crowdsourcing
Co-Production
Crowdwisdom
CollaborativeFiltering Co-Design
Gift Networks Barter Networks
Rental NetworksCrowdmining
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CREATIONOF VALUE
STORAGEOF VALUE
ACCESS TO VALUE
Crowdfunding
P2P Lending
Skill Sharing
Knowledge Sharing
Resource Sharing
Open-Innovation
Exchange Platforms
Group Buying
User Generated Content
Open Source
Wikis
Human-BasedComputation
Digital Currencies
Commons
Coworking
Crowdsourcing
Co-Production
Crowdwisdom
CollaborativeFiltering Co-Design
Gift Networks Barter Networks
Rental NetworksCrowdmining
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PART IV
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PART IVTHE SEVEN INGREDIENTS OFMASSCOLLAB
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Goal
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Goal Place
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Goal Place Resource
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Goal Place RulesResource
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Goal Place Rules ExchangeResource
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Goal Place Rules Exchange ToolsResource
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Goal Place Rules Exchange ToolsResource Feedback
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Goal Place Rules Exchange ToolsResource Feedback
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Goal Place Rules Exchange ToolsResource Feedback
PRESENT A GOAL THAT MOTIVATES A COMMUNITY TO PARTICIPATE
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Goal Place Rules Exchange ToolsResource Feedback
BUILD A DEFINED SPACE FOR PARTICIPANTS TO CONGREGATE
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Goal Place Rules Exchange ToolsResource Feedback
PARTICIPANTS NEED A RESOURCE TO TRANSFORM OR CREATE
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Goal Place Rules Exchange ToolsResource Feedback
OUTLINE SIMPLE RULES FOR PARTICIPANTS TO FOLLOW
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Goal Place Rules Exchange ToolsResource Feedback
ESTABLISH WAYS FOR PARTICIPANTS TO SHARE/TALK WITH EACH OTHER
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Goal Place Rules Exchange ToolsResource Feedback
PROVIDE TOOLS FOR PARTICIPANTS TO ACT CREATIVELY TOWARDS THE GOAL
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Goal Place Rules Exchange ToolsResource Feedback
PROVIDE MEANS FOR PARTICIPANTS TO MEASURE/TRACK THEIR PROGRESS
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GOAL
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GOAL
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GOALSHARED
RESOURCE
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GOALSHARED
RESOURCE
PLACE
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GOALSHARED
RESOURCE
PLACE
RULES
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GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
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GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
TOOLS
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GOALSHARED
RESOURCE
PLACE
RULES
EXCHANGE
TOOLS
FEEDBACK
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PART V9 MASSCOLLABPRINCIPLES
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1 PURPOSE PRECEDES PARTICIPATION
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2 SHARE ANYTHING BUT CORE IP
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3 COOPERATIONBEATS CONSOLIDATION
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4 VALUE = WHAT YOU MAKE POSSIBLE FOR OTHERS
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5 CREATE MORE VALUE THAN YOU CAPTURE
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6 PUSH POWER TO THE EDGE
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7 DO THINGS THAT DO NOT SCALE
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8 FEEDBACK BRINGS PEOPLE BACK
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9 SEED IT THEN CEDE IT
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THE MASSIVELYCOLLABORATIVEFUTURE OF FASHION