the marketing ringmaster reward every customer greet & smile push the envelope create a...

5
The Marketing Ringmaster Reward Every Customer Greet & Smile Push The Envelope Create A Database Use The Internet Send A Postcard Give Free Stuff Crack the Whip!!

Upload: jack-bryan

Post on 11-Jan-2016

212 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: The Marketing Ringmaster  Reward Every Customer  Greet & Smile  Push The Envelope  Create A Database  Use The Internet  Send A Postcard  Give Free

The Marketing Ringmaster

The Marketing Ringmaster

Reward Every Customer Greet & Smile Push The Envelope Create A Database Use The Internet Send A Postcard Give Free Stuff

Reward Every Customer Greet & Smile Push The Envelope Create A Database Use The Internet Send A Postcard Give Free Stuff

Crack the Whip!!

Page 2: The Marketing Ringmaster  Reward Every Customer  Greet & Smile  Push The Envelope  Create A Database  Use The Internet  Send A Postcard  Give Free

The Marketing Ringmaster

The Marketing Ringmaster

Use Gift Cards Develop An E-Newsletter Bring In The D.J.s Use Vacant Storefronts Learn To Say ‘No’ Never Pre-Judge Try A Flag Ad

Use Gift Cards Develop An E-Newsletter Bring In The D.J.s Use Vacant Storefronts Learn To Say ‘No’ Never Pre-Judge Try A Flag Ad

Crack the Whip!!

Page 3: The Marketing Ringmaster  Reward Every Customer  Greet & Smile  Push The Envelope  Create A Database  Use The Internet  Send A Postcard  Give Free

The Marketing Ringmaster

The Marketing Ringmaster

Make Business Alliances Use Full Colour The Headline Hustle Follow-up Foibles Less ‘You’ Is More Complimentary Coffee Create Urgency

Make Business Alliances Use Full Colour The Headline Hustle Follow-up Foibles Less ‘You’ Is More Complimentary Coffee Create Urgency

Crack the Whip!!

Page 4: The Marketing Ringmaster  Reward Every Customer  Greet & Smile  Push The Envelope  Create A Database  Use The Internet  Send A Postcard  Give Free

The Marketing Ringmaster

The Marketing Ringmaster

Incentives for Company Install

Prize/Trip Giveaways On-Hold Testimonials Add Picture to

Brochure/Card Include a 3-D Object in Mail Don’t Give Up Thank the Complainers

Incentives for Company Install

Prize/Trip Giveaways On-Hold Testimonials Add Picture to

Brochure/Card Include a 3-D Object in Mail Don’t Give Up Thank the Complainers Crack the Whip!!

Page 5: The Marketing Ringmaster  Reward Every Customer  Greet & Smile  Push The Envelope  Create A Database  Use The Internet  Send A Postcard  Give Free

The Marketing Ringmaster

The Marketing Ringmaster

Leave a great final impression

If you say ‘sorry’ – MEAN IT! Make a Press Kit Choose Fonts Carefully Heed the Marketing Trifecta Calculate the Lifetime Value The power of ‘X’

[chromosome]

Leave a great final impression

If you say ‘sorry’ – MEAN IT! Make a Press Kit Choose Fonts Carefully Heed the Marketing Trifecta Calculate the Lifetime Value The power of ‘X’

[chromosome] Crack the Whip!!