the marketing revolution: what you need to know about an interconnected world
DESCRIPTION
Presented on October 17th and 18th 2012, 2012 to the Canadian Pension & Benefits Institute. Covering why marketing has changed, what's the future of marketing, the only two reason we go online, there's no such thing as a neutral brand impression, and why you need to develop a permission asset.TRANSCRIPT
the marketing revolution
what you need to know about an interconnected world
Presented to the Canadian Pensions & Benefits Institute
by Jeph Maystruck
what happened?
by the time they are 3 years old,american children
recognize an average of
100 brand logos.
-dr. allen kanner, child psychologist at the wright institute in berkley, california.
what’s the most
powerful form of
marketing?
word-of-mouth is still the most powerful
form of marketing.
its just easier now.
meet the
morgensons
17 microphones
35 hidden cameras
15 hidden crew members
“whether it’s shoes, jewelry, barbecue tools, or sports equipment, there’s nothing quite as persuasive as observing someone we respect or admire using a brand or product.”
-martin lindstrom
“the results proved beyond any doubt whatsoever that marketers, advertisers, and big business have nothing at all compared to the influence we consumers have on one another.”
-martin lindstrom
join therevolution
what percentage of consumers trust
advertisements?
14%
what percentage of consumers trust
peer recomendations?
90%
social media doesn’t change anything but allow us
to communicate faster.
there is no such thing as a
neutral brand impression
what’s the secret to
facebook?
allow people towaste time with you.
how many
tweets
are tweeted per day?
over
340 million
what’s the secret to
twitter?
bring something of value to the
party
how many videos are viewed
on youtube per day?
over 4,000,000,000 (4 billion)
the future of marketing is
social objects
people only go on the internet for two reasons, to either
solve a problem or
to be entertained.
nothing else.
social media +
pensions & benefits = ?
we’re living in a age of extreme transparency
what about
privacy?
how does our company get started in social media?
develop a
“permission asset”
so the three things to remember…..
1. no such thing as a neutral brand impression
2. only two reasons why we go on the internet
3. the future of marketing is social objects
Sources: http
://www.hubspot.com/watch-the-state-of-seo-and-internet-marketing
Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing by Roger Dooley
Brandwashed by Marting LindstromHow We Decide by Johan Leherhttp://www.earthlyissues.com/images/exxon_valdez_01.jpghttp://thesocialskinny.com/99-new-social-media-stats-for-2012/http
://marketingland.com/youtubes-stunning-stats-4-billion-daily-views-an-hour-of-video-uploaded-every-second-4139
http://www.youtube.com/watch?v=x0EnhXn5boMhttp://www.youtube.com/watch?v=cXvU_cIjkrghttp://www.youtube.com/watch?
v=6ntDYjS0Y3w&feature=player_embedded
@jephmaystruck
www.strategylab.ca
