panel: programmatic revolution - end of the advertising as we know it?
TRANSCRIPT
![Page 1: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/1.jpg)
BeFirst to theFUTURE
PROGRAMMATICREVOLUTION
End of the advertising as we know it?
![Page 2: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/2.jpg)
59%of Digital advertising
will be bought via automated systems
by 2017 (1)
2018by this time,
CMOS will spend more on IT
than CTOs (2)
Source: (1)Magna Global as cited by WARC, Oct 2013 (2) Gartner, 2013
Programmatic is BIG
![Page 3: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/3.jpg)
Confidential & Proprietary
Programmatic is BIG
![Page 4: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/4.jpg)
Thanks to platforms and data you can reach the right
audience at the right time and context with the right
format and message for the right price.
![Page 5: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/5.jpg)
Thanks to platforms and data ...1st Party Data
Campaigns CRM Analytics
3rd Party Data
Platforms Providers
![Page 6: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/6.jpg)
USE THESE BLOCKS AS APPROXIMATE ALIGNMENT GUIDES
… you reach the right audience ...
SocioDemo
Interests CommercialIntents
Customer Segment
Website Activity
Campaign Exposure
![Page 7: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/7.jpg)
Relevant environment
… at the right time and context ...
Brand-safe environment
Right timing
![Page 8: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/8.jpg)
… with the right format and message ...
DynamicTailormade Engaging Multi
screen
![Page 9: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/9.jpg)
… for the right price.
Open Auction
Private Auction
Preferred Deals
Programmatic Guaranteed
![Page 10: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/10.jpg)
What do marketers like most about programmatic?
![Page 11: Panel: Programmatic revolution - end of the advertising as we know it?](https://reader031.vdocuments.mx/reader031/viewer/2022022200/58a6890e1a28ab31478b464b/html5/thumbnails/11.jpg)