the many faces of rjs: 20 years of rjs marketing and advertising
DESCRIPTION
Take a walk with us down memory lane and see how RJS Software's marketing and advertising has developed over the years to reflect the evolution of our products, changes in the marketplace and overal trends in marketing. Learn more about RJS Software and the solutions we offer: http://www.rjssoftware.com/TRANSCRIPT
Presented by :
Joel SawyerMarketing Director
RJS Software
20 Years of RJS Marketing: The Evolution of a Brand and a
Company
1999
2000
2002
2010 - Present
• Company Origins
• The Early Years: 1995-1999
• Purple Pride and Globie: 2000-2003
• Simon, Growth and the Golden Age of Print: 2004-2010
• The Document Lifecycle: 2010-Present
• The Future of RJS Marketing
Agenda
Company Identity
(1999)
(2000)
(2002)
(2010 – Present)
• RJS is founded: 1993
Company Origins
Dennis Johnson Richard Schoen
The Early Years: 1995-1999
• Consulting and Report Management Tools
(1999)
The Early Years: 1995-1999
• Collateral - 1999
The Early Years: 1995-1999
• Tradeshow booth
Purple Pride and Globie: 2000-2003
• The RJS Team in 2000
Purple Pride and Globie: 2000-2003
• New Logo and the Globie - 2000
(2000)
Purple Pride and Globie: 2000-2003
• Introducing the new RJS at COMMON - 2000
Purple Pride and Globie: 2000-2003
• RJS Website circa 2001
Purple Pride and Globie: 2000-2003
• Catalog - 2002
Purple Pride and Globie: 2000-2003
• The Crown/Gumby Evolves
(2002)
Purple Pride and Globie: 2000-2003
• Print Ads - 2003
Purple Pride and Globie: 2000-2003
• Website – 2002/2003
Simon, Growth and the Golden Age of Print:
2004-2010
• Website - 2004
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalog, Print Ads and More - 2004
Simon, Growth and the Golden Age of Print:
2004-2010
• New website - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalog and Collateral - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Tradeshow Booth: 2005-2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Print and banner ads - 2005
Simon, Growth and the Golden Age of Print:
2004-2010
• Simon Graphic- 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website, Advertising - 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Video: 2006
Simon, Growth and the Golden Age of Print:
2004-2010
• Website - 2007
Simon, Growth and the Golden Age of Print:
2004-2010
• Print and Banner Ads – 2007/2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Banner Ads, Tip-Ons – 2007/2008
Simon, Growth and the Golden Age of Print:
2004-2010
• Catalogs: 2006-2010
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – 2005 Summer Mailer
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Misc. Postcards (2007-2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Restaurant Campaign (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Insurance Campaign (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – Fall Promo (2009)
Simon, Growth and the Golden Age of Print:
2004-2010
• Direct Mail – SignHere Promo (2010)
Simon, Growth and the Golden Age of Print:
2004-2010
• Website – 2009/2010
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
Tagline defined: A memorable, dramatic phrase or
slogan that sums up the tone and premise of a
product, company or idea.
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Where’s the beef?”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Don’t leave home without it.”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“They’rrreeee Great!”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“The king of beers”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Obey your thirst”
Simon, Growth and the Golden Age of Print:
2004-2010
• What’s in a Tagline?
“Save Time, Save Money!”
“We put the i in iSeries.”
“Information Now!”
“Get the information you need. Now!”
“Where information meets innovation.”
Document Management Lifecycle: 2010-Present
• New Logo, New Marketing Approach – 2010
Document Management Lifecycle: 2010-Present
• Print and Banner Ads - 2010
Document Management Lifecycle: 2010-Present
• Print and Banner Ads - 2010
Document Management Lifecycle: 2010-Present
• A new way to tell our story: 2011
SignHere
WebForm
s
iForms
WebDocs DeliverNo
w
WorkflowDocument Assembly
WebDocs
iEncryptNetwork Security
Document Management Lifecycle: 2010-Present
• Website (2011 and 2013)
Document Management Lifecycle: 2010-Present
• Product Videos
Document Management Lifecycle: 2010-Present
• New graphics and icons
Document Management Lifecycle: 2010-Present
• New graphics and icons
Document Management Lifecycle: 2010-Present
• Collateral (2011-Now)
Document Management Lifecycle: 2010-Present
• Ads (2011-Now)
Document Management Lifecycle: 2010-Present
• Tradeshow Booth and Banners
Document Management Lifecycle: 2010-Present
• Misc. Stuff – IT Superhero (2011)
Document Management Lifecycle: 2010-Present
• Misc. Stuff – Product Infographic (2012)
The Future of RJS Marketing
• Vertical Markets
• Online Advertising
• SEO
• SEM
• Social Media
• Blog
• YouTube
• Slideshare
Questions and Answers
