The Magic Emailthat will Grow Your Practiceor Find You a Job

Brian Massey, AuthorThe Market for MeSurviving Job Loss and Building Your Lifetime Career Network

MarketerFreelancer

Lots of Job Searches

Job Seekers… Skills Holders…Need a job. Have valuable skills.Exchange time for money. Exchange value for money.Expect security from their employers.

Expect security from their skills and experience.

Are expected to take a fair salary. Negotiate the best price and other terms for their skills.

Are expected to be grateful for their jobs and loyal to their employers.

Are always in the market, searching for new opportunities.

Do not anticipate an end to their current employment, and are often unprepared when their services are no longer needed.

Fully expect to complete a number of transactions during the course of their lives.

Are afraid to talk about their situation.

Welcome opportunities to talk about their value

Provision for the JourneySimplify. Provisional Work. Freelance.

http://www.sxc.hu/profile/haloocyn

There’s you…

http://www.sxc.hu/profile/woodsy

There’s you…and a hiring manager -- somewhere.

http://www.sxc.hu/profile/woodsy

If he publicizes his opening, you might find it on a job board.

http://www.sxc.hu/profile/woodsy

Get In Line

http://www.sxc.hu/profile/woodsy

80% of all job offers are made through a personal connection.

http://www.sxc.hu/profile/woodsy

80%

100% of all freelance projects are made through a personal connection.

Freelancers can to create opportunities.

http://www.sxc.hu/profile/woodsy

75%75% of all jobs are not

publicized.

Whether posted or unposted, you’ve got to connect with the

Hiring Manager to Get the Interview

Let’s get a little geeky…Sarnoff's Law, Metcalf's Law, Reed's Law and YOU

http://www.sxc.hu/profile/Morrhigan

The Network’s Value Grows Proportionally to the Number of

NodesExamples: ABC, NBC, Cable, Radio, Print

http://www.sxc.hu/profile/costi

Sarnoff’s Law

The Network’s Value Grows Proportionally to the Number of

ConnectionsExamples: The Internet, Fax Machines

http://www.sxc.hu/profile/pmason44m

Metcalf’s Law

The Network’s Value Grows Exponentially by Number of

NetworksExample: Your Brain, Facebook, Twitter, LinkedIn

http://www.sxc.hu/profile/gerard79

Reed’s Law

EVERYBODY has their own Network

http://www.sxc.hu/profile/gerard79

Mak

ing

Reed

’s La

w W

ork

for Y

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Your Network Plus…

Mak

ing

Reed

’s La

w W

ork

for Y

ou

A Reason to Connect to Their Network

Mak

ing

Reed

’s La

w W

ork

for Y

ou

Until you find…

Mak

ing

Reed

’s La

w W

ork

for Y

ou

A Champion in the Hiring Manager's Network

Mak

ing

Reed

’s La

w W

ork

for Y

ou

A Champion in the Hiring Manager's Network

The

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Organize Your ContactsFriends, Family and Acquaintances

Everyone but mortal enemieshttp://www.sxc.hu/profile/mulligand

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Invite them into your Job Searchhttp://www.sxc.hu/profile/woodsy

Star

t with

Em

ail

Email is the most efficient and accepted place to build your Network

http://www.sxc.hu/profile/clix

1. Billions of users2. Create in days, not months3. Provides opt-out4. Allows messaging to everyone

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Have a Job Posting or Company to Targethttp://www.sxc.hu/profile/Ayla87

The

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Tell Your Network You're Looking for Contacts Near the Opportunityhttp://www.sxc.hu/profile/lusi

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Find one or more Champions to help you applyhttp://www.sxc.hu/profile/erikjager

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Apply through your Championhttp://www.sxc.hu/profile/Avolore

The Magic Email

1. Ask for help2. Offer to help them

3. Tell them what to expect4. Tell them how to help. Don’t sell.

5. Tell them how to opt-out6. Offer something of immediate value

The Tragic Email

1. Try to sell them2. Include your resume or portfolio

3. Ask them to “tell you if they hear of anything”4. Don’t let them opt-out5. Make it all about you

The Magic Email

SUBJECT: I would like to know if you can help

Dear [first name],

I am exploring new career opportunities and would like your help.

Freelancer VersionI am building my __________ business, and would like your help.

The Magic EmailTell them exactly what to expect and offer to do the same for them.

I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful.

Of course, I'm happy to do the same for you if you’re interested.

Freelancer VersionI’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.

The Magic EmailMake sure your email can be delivered.

If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.

The Magic EmailLet them know how to be removed from your list.

If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.

The Magic EmailPolite ending. Offer something of Value. Blog Post, Article, etc.

Thank you for your consideration,

[your name][e-mail address][phone number]

P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com

You Now Have Permission…to send what you said you would.

“Do you know anyone at ___________?”

“I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?”

Follow up emails can be found at:www.marketformebook.com/resources/sample-emails

The

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Grow Your Network of Networks

Free “Emergency Edition” eBook provided by CardboardResume.com

www.marketformebook.com

In the Book

• Preparing for your Job Search• Building Your Career Network• Finding a Champion• Proper Use of LinkedIn• Customizing Your

Resume and Cover Letter• Submitting Your

Resume and Cover Letter• Following Up

www.CardboardResume.com

• Maintain Contacts• Find and Apply for Posted Jobs• Discover Champions in your Network• Uncover Positions not Posted• Discipline Your Job Search

On the Web

www.MarketForMeBook.comblog.CardboardResume.com

By Email Brian@MarketForMeBook.com

Twitter www.twitter.com/bmassey

LinkedIn www.linkedin.com/in/bmassey

By Phone 512.961.6604