the mad industry
TRANSCRIPT
![Page 1: The Mad Industry](https://reader034.vdocuments.mx/reader034/viewer/2022051400/55ca50fdbb61eb60778b4788/html5/thumbnails/1.jpg)
THE MAD INDUSTRY
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AGENDA• Definitions
• Native Advertising and Content Marketing
• Native and Content 2.0
• The Customer Dilemma
• Brand Dilemmas
• Conclusion
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adj - very angry; having or showing severe mental illness; unable to think in a clear or sensible way
MAD
![Page 4: The Mad Industry](https://reader034.vdocuments.mx/reader034/viewer/2022051400/55ca50fdbb61eb60778b4788/html5/thumbnails/4.jpg)
ADVERTISING
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ENVIRONMENT
NATIVE ADS
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VALUE
Content Marketing
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The Customer Dilemma
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• 89 % of companies using
content marketing agrees it
works.
• 9 out of 10 companies say
content marketing is either
“very successful” or “somewhat
successful.”
• $7.9 billion will be spent on
native ads this year. It was $4.7
billion two years ago.Sources: Marketing Land, eMarketer, Business Insider
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Brand Dilemmas
• Scaling• Content
Creation• Resources
• Measurement
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THE MAD INDUSTRY