LISCIANI

The Ludattica way

Background

• For forty years now, the Lisciani Group has been conducting research and experimentation on different learning strategies for children. Improving these strategies will improve a child’s learning performance and, with it, his future quality of life.

• Giuseppe Lisciani, recipient of a Medal of Educational Merit from the President of the Italian Republic, is the founder and director of the company. In addition, he is the coordinator of the Lisciani Research Center, a team of educators and education experts working towards creating a more fun and effective learning experience.

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Strategic Expertise

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The expertise of Lisciani Group lies in our distinguishing ability to produce published educational and recreational tools of the highest educational quality. Over time, it has also acquired and consolidated other critical success factors:

- A company mission with characteristics that make it unique in the world - The Lisciani brand, synonymous in the mind of the consumer with high educational quality - The Carotina and Piccolo Genio trademarks, known to all Italian mothers and children - Accomplishments to date: product portfolio, texts, iconography, ideas, properties etc - Organization structure based on internal departmentalization that promotes strong vertical integration: from conceptualization to store shelf - Domestic production of printed, paper and injected-moulded plastic materials - Product distribution via an extensive sales network using several channels providing a full coverage of Italian markets - Strategic planning ability - A good understanding of product design and production - Ability to develop products using various technologies: from paper products to hi-tech electronics - Experience in working with licenses and an excellent license portfolio - Financial structure with a substantial bank credit

Our Mission

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• Lisciani Group aims to become a worldwide educational company of reference for individuals, families, professionals and institutions that wish to dedicate their time to activities that are educational, entertaining and healthy for the mind.

• Lisciani conceives, designs and manufactures educational-recreational products and services searching to excel in educational quality by investing in innovation and exploring new technologies:

- Business activities must be oriented towards achieving educational quality excellence - Product quality comes before all else: the educational quality of the products above all, but also functionality and aesthetics must be flawless or the products will not be placed on the market - The prices of the products must correspond to quality and the consumer must always remain satisfied - The catalogue must maintain a high degree of innovation and everyone in the organization must have the possibility to contribute to it - All employees must sincerely work towards the betterment of the business

The Ludattica way

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• The Ludattica way® is a practical model of market development illustrating the presence of the LIsciani brand in all consumption scenarios along the various evolutionary paths in both the work and leisure settings.

• The Ludattica way® reinforces consumer understanding of unique and peculiar educational values and ensures a long-term competitive advantage for the company.

• Games and toys

• Animated series

• Electronic products

• Children’s books

• School furniture

• Schools and play centres

• Magazines

• School materials

• Training

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The Best Educational Tools

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• Thanks to our expertise in education, the unique and creative editorial style of our products and to the fact that all of them really do produce the promised and desired results, our products are widely considered the best educational tools.

• Our products include an original Table of Educational Values, a valuable tool for parents and teachers that lists areas of child experience and personality development and an analytical description of the educational potential of each game.

Reading and writing numbersAssociating numbers and quantitiesPerforming arithmetic operationsResolving problemsComparing sizes (large/small, etc.)Comparing the differences and similaritiesSorting/grouping according to criteriaConnecting/establishing relationships

Increasing memory capacityDeveloping attention and concentrationDeveloping observation skillsDeveloping analytical skills

Distinguishing shapes and coloursRecognizing the world around usGetting to know nature, animals and their environments

Developing topological concepts (over/under, here/there, etc.)Developing lateralization (left/right) Knowing how to orient oneself in spaceIdentifying succession in time (before/after) Recognizing cyclical time (seasons, etc.)

Knowing the body schemaIncreasing sensory-perceptual capacityIncreasing fine-motor skillsControlling movements of the body

Identifying and participating in a game situation Relating to others and respecting rulesDeveloping autonomyIdentifying goals and striving to achieve them

Pre-reading and pre-writingReading and decoding imagesRecognizing the alphabetReading and writing wordsAcquiring lexical richnessUsing non-verbal languageLearning a second language

Language andCommunication

Mathematicsand LogicalThinking

Memoryand Attention

EnvironmentalRealities

Spatial-temporalEducation

PsychomotorEducation

EmotionalEducation

The following table describes in detail the potential educational content in this game.

Table of Educational Values

All of our products are tested by the Research Centre led by Professor Giuseppe Lisciani, holder of the educational merit award of the President of the Republic, in consultation with the best educators and psychologists. This is why they are considered the best educational tools.

The World of Scholastics

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• Lisciani Group also plays a leading role in the world of scholastics. Today, numerous teachers think highly of our kindergarten and primary school publications.

• Our School supplies catalogue grows with every year and includes textbooks, extra-curricular activities workbooks, assignments for the summer holidays, dictionaries, teaching guides and the great teaching aids series.

• Particular attention is also paid to new technologies and new media with the development of multimedia extensions and digital editions of books, as well as many other teaching tools in line with new trends in the world of education.

Educational Games and Toys

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• Lisciani Group is a leader in the world of educational games, offering a rich and well-structured range of products for all ages: from electronic games for early childhood to educational games for pre-schoolers, from science oriented games for older kids to creative activities, from board games for the whole family to original double-sided jigsaw puzzles.

Children’s Books

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• Our children’s books catalogue, which includes books for both pre-schoolers and older kids, is also very vast. The Lisciani books, colourful and sold with many games, are carefully edited and enjoy a growing popularity.

The Tablet and New Technologies

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• Lisciani Group, always at the leading edge in the world of innovating and experimental teaching methods, is a leader in the new digital and touchscreen technologies offering the latest preschool and junior MioTab® as well as original game applications that can be downloaded from our website, Liscianigroup.com.

Animated Series

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• In line with our mission, Lisciani Group has entered into the world of animation with its first animated Carotina Super Bip® series: our most popular character of our preschool educational products.

• The episodes are set in the world of Carotina Super Bip® and aim to educate children without sacrificing entertainment and fun, while guaranteeing to parents the maximum safety of the content contained.

Our Brands

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• Particular attention is reserved to Lisciani Groups’s characters Piccolo Genio and Carotina Super Bip®, the lovable protagonists of most of our products. Lisciani characters are loved by children and parents more and more with every day and have become familiar and popular figures in addition to being true symbols of high educational and entertainment quality.

Our Licenses

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• The Lisciani Group Catalogue is full of characters that accompany children on this fun educational voyage. All brands, from Disney to Peppa Pig, are in line with Lisciani Group’s philosophy and mission of transmitting educational and entertainment values.

Made in Italy

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• A unique characteristic of our company is our strong vertical process integration.

• Conceptualization, design and development of all the products in our catalogue take place entirely in our Teramo offices.

• In addition, a large part of the manufacturing is also done here: at our manufacturing plant, we have at our disposal all the state-of-the-art technology required for the printing and shaping of paper and pasteboard, and manufacture of any plastic parts present in our products.

Certifications and Quality

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• Our products are in compliance with the strictest child safety guidelines. They are considered the Best educational tools not just because of our extensive experience in the field of child education but also for the extreme care taken in the choice of manufacturing materials used and in company processes.

• Strong customer orientation, marked sensibility towards the environment and security in the workplace have resulted in the company being awarded an Integrated Quality-Environment-Safety Certification (ISO 9001 and ISO 14001).