EazySolutions, Ankara, September 11th 2015

Serving the Research Community

THE LONG TAIL

BAS STRAUB

Family of publishers

Publishing science

KLM Royal Dutch Airlines

Elsevier

Konvertus

Magknowlia

INTRODUCTION

ORIGINAL CONCEPT

THE LONG TAIL

2004 Chris Anderson – Wired

IN SCIENCE

THE LONG TAIL

CHANGING ROLE FOR PUBLISHING

Product driven• Reader-driven• Investment / risk• Publisher defines product• ‘one sale per reader’

Service driven• Author-driven• Curating becoming more important• Investment / risk• Self-publishing• ‘one sale per article’• Long tail

THE LONG TAIL

CHANGING ROLE FOR LIBRARIES

Paid long tail • Costs money• Reputable publishers• Aggregated

OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing

THE LONG TAIL

FINANCIAL PRESSURE

Paid long tail • Costs money• Reputable publishers• Aggregated

OA long tail• Seems free• Doubtful publishers• Cluttered• Self-publishing

THE LONG TAIL

FINANCIAL PRESSURE

THE LONG TAIL

• Keep top journals?

• Support OA?

• Get rid of ‘paid long

tail’?

WHY THIS ISN’T A GOOD IDEA

THE LONG TAIL

MY ARGUMENTS

THE LONG TAIL

Top journals : a little for many

Long tail: A lot for a few

Without OA you miss ± 80%..

THANKS