long tail keyword vs. short tail keywords
DESCRIPTION
long tail keywords versus short tail keywords, what is the difference?TRANSCRIPT
Long vs. Short Tail Keywords
The benefits of using Long and Short Tail keywords
Long Tail Keywords • Target a more specific
audience • Typically 3+ keywords
Example:Where can I buy organic chocolate chip cookies?
Where can I buy organic chocolate chip cookies?
Typically 1-2 keywords
Target a broad audience
Example: Organic cookies
Short Tail Keywords
The Benefits
Long Tail Keywords:Where can I buy organic
cookies? Easier to rank in search
engines
Target a more specific audience
Cost less per click when doing paid advertising
Short Tail Keywords:Organic cookies
Broad results
More traffic
Helps with site ranking
It is beneficial to use BOTH!
*Remember*You want to generate as much traffic as possible while also making sure you are giving your blog a greater chance of reaching your target audience.
Which should you use?
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