the long-awaited year has arrived meet the first one… kathleen casey- kirschling born january 1,...
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Meet the first one… Kathleen Casey- Kirschling Born January 1, 1946 Collected Social Security in 2007TRANSCRIPT
The Changing Face of our Market
Meet the Boomer Consumer
The long-awaited year has arrived
20117,000 Boomers will turn
65 every single day
Meet the first one…
• Kathleen Casey-Kirschling
• Born January 1, 1946• Collected Social
Security in 2007
Kathleen Speaks for her Generation
December 2010 AARP Study800 Boomers Turning 65 in 2011
Fears
Financial Security
Health
Hopes
Great “third phase”
Live to 88
Unlike their Parents
Redefined what retirement means
They will never consider themselves retired
Like their Parents
Want to age in place
Realization that aging presents chronic health conditions and financial considerations that influence their lives
Boomer State of Mind
• Satisfied with their lives (78%)• Already achieved much of what they want out
of life (70%)– But, they had really high expectations, as only 40%
have exceeded their expectations for themselves• Committed to start living healthfully (84%)• Fastest growing consumer group on social
networks
From FiftyPlusSurvey.com Members
Thoughts on Technology &
Trust in the Senior Living Industry
Assets Lost in Last 2.5 Years
51%
33%
15%1%
Less than 25% 25%-49%50%-74% 75%-100%
Less than 25%
25%-49%
50%-74%
75%-100%
0%
10%
20%
30%
40%
50%
60%51%
33%
15%
1%
Assets Lost
N = 220
Home Value Decrease in Last 2.5 Years
N = 219
33%
24%18%
6%18%
Less than 10% 10% - 14%15% - 19% 20% - 24%25% or more
Less than 10%
10% - 14%
15% - 19%
20% - 24%
25% or more
0%
5%
10%
15%
20%
25%
30%
35% 33%
24%
18%
6%
18%
Likelihood of Moving to a Retirement Community
N = 218
33%
32%
26%
5% 4%
Not at all likely Not likelySomewhat likely Very likelyAlready in RC Not a
t all l
ikely
Not like
ly
Somewhat
likely
Very lik
ely
Alread
y in RC
0%
5%
10%
15%
20%
25%
30%
35% 33% 32%
26%
5% 4%
Confidence in Country
39%
35%
22%4%
Not at all confidentNot confidentSomewhat confidentVery Confident Not a
t all c
onfident
Not confident
Somewhat
confident
Very Confident
0%5%
10%15%20%25%30%35%40%45%
39%35%
22%
4%
N = 222
Optimism about Economy
N = 221
31%
69%
Yes No Yes No0%
10%
20%
30%
40%
50%
60%
70%
80%
31%
69%
CCRC News Coverage
24%
76%
Coverage in Newspapers and
Magazines
Yes No
17%
83%
Coverage on TV
Yes No
6%
94%
Coverage on Blogs
Yes No
N = 217 N=216N=213
Overall Media Coverage about CCRCsTop 2 Boxes
Negative Neutral Positive0%
10%
20%
30%
40%
50%
60%
70%
23%
66%
11%
N=216
Not-for-Profit CCRCs TrustworthinessTop 2 Boxes
N=216
Unworthy Neutral Worthy0%
10%
20%
30%
40%
50%
60%
70%
80%
20%
69%
12%