the lifeofstevejobs
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The Life of Steve The Life of Steve JobsJobs
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Young Steven JobsYoung Steven Jobs
Born on February 24Born on February 24thth, 1955 in San , 1955 in San Francisco, CaliforniaFrancisco, California
Put up for adoption a week after birthPut up for adoption a week after birth
Adoption was finalized under the Adoption was finalized under the condition that Steven would attend condition that Steven would attend collegecollege
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EducationEducation
Skipped 5Skipped 5thth grade grade
Took his first electronics Took his first electronics
class in high schoolclass in high school
After school, attended lectures at After school, attended lectures at the Hewlett-Packard company where the Hewlett-Packard company where he met Steve Wonzniak during workhe met Steve Wonzniak during work
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Education (Cont.)Education (Cont.)
Graduated high school in 1972Graduated high school in 1972
Enrolled in Reed College in OregonEnrolled in Reed College in Oregon
Dropped out after one semesterDropped out after one semester
Slept on his friends dorm room floor Slept on his friends dorm room floor and dropped in on classes of interestand dropped in on classes of interest
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The Beginning of A The Beginning of A CareerCareer
Returned to California in 1974 and was Returned to California in 1974 and was hired as a technician for Atarihired as a technician for Atari
Attended meetings at Attended meetings at
Wozniak’s “Homebrew Wozniak’s “Homebrew
Computer Club”Computer Club”
Steve convinced Wozniak to work with Steve convinced Wozniak to work with him in building computershim in building computers
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AppleApple
Born on April 1Born on April 1stst, 1976, 1976
Apple I designed and prototype builtApple I designed and prototype built
First single board computer with First single board computer with built-in video interfacebuilt-in video interface
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Apple (Cont.)Apple (Cont.) Apple II designed in the following yearApple II designed in the following year
Operating System loaded automaticallyOperating System loaded automatically
Smaller Components & built-in Smaller Components & built-in circuitrycircuitry
In 1976, Jobs looked to hire a In 1976, Jobs looked to hire a public relations agency to help public relations agency to help advertiseadvertise
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Smooth SailingSmooth Sailing
Most investors turned Apple downMost investors turned Apple down
Retired Intel executive Mike Retired Intel executive Mike Markkula decided to investMarkkula decided to invest
Markkula became chairman Markkula became chairman
of Apple in May 1977of Apple in May 1977
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Smooth Sailing (Cont.)Smooth Sailing (Cont.) Became publicly traded company in 1980Became publicly traded company in 1980
Launched LISA in 1983Launched LISA in 1983
First commercial First commercial computer to use GUIcomputer to use GUI
Unpopular due to its few software Unpopular due to its few software programs and high priceprograms and high price
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Smooth Sailing (Cont.)Smooth Sailing (Cont.)
Macintosh created to compete with Macintosh created to compete with PCPC
Marketed for friendliness, not just a Marketed for friendliness, not just a mindless machinemindless machine
Very popular – sold approximately Very popular – sold approximately 70,000 Macs in the first 100 days70,000 Macs in the first 100 days
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The DownfallThe Downfall
Sales began to plungeSales began to plunge
Wozniak quit Apple in 1985Wozniak quit Apple in 1985
Board members of Apple met on Board members of Apple met on May 28May 28thth, 1985 and each voted on , 1985 and each voted on the removal of Steve from the the removal of Steve from the companycompany
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Still Looking UpStill Looking Up
After taking time off, Jobs wanted to After taking time off, Jobs wanted to get back to Apple and his love for get back to Apple and his love for computerscomputers
Decided to start his own Decided to start his own
companycompany
Founded NeXT Computer in 1989Founded NeXT Computer in 1989
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Still Looking Up (Cont.)Still Looking Up (Cont.)
NeXT turned a profit for the first time NeXT turned a profit for the first time in 1992in 1992
NeXT software needed to be made NeXT software needed to be made more reliable and compatible for more reliable and compatible for consumersconsumers
Company slowly starts going downhillCompany slowly starts going downhill
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Still Looking Up (Cont.)Still Looking Up (Cont.)
Jobs was criticized for wasting money Jobs was criticized for wasting money that belonged to the company in 1993that belonged to the company in 1993
Closed a NeXT factory in that Closed a NeXT factory in that FebruaryFebruary
Laid off half of the employees and Laid off half of the employees and stopped making computersstopped making computers
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Still Looking Up (Cont.)Still Looking Up (Cont.)
Jobs had to make drastic decisionsJobs had to make drastic decisions
Microsoft purchased NeXT softwareMicrosoft purchased NeXT software
Microsoft came up with $150 million Microsoft came up with $150 million to stake in Appleto stake in Apple
Saved a dying company.Saved a dying company.
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Still Looking Up (Cont.)Still Looking Up (Cont.)
Jobs management style had drastically Jobs management style had drastically changedchanged
Relaxed and was open to suggestionsRelaxed and was open to suggestions
Employees commented that Jobs made Employees commented that Jobs made experimenting with electronics funexperimenting with electronics fun
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Still Looking Up (Cont.)Still Looking Up (Cont.)
Jobs began looking into alternatives Jobs began looking into alternatives to Object Linking and Embeddingto Object Linking and Embedding
Created OpenDocCreated OpenDoc
Jobs was very serious about thisJobs was very serious about this
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Still Looking Up (Cont.)Still Looking Up (Cont.)
NeXT STEP software was being NeXT STEP software was being turned into Mac OS Xturned into Mac OS X
Under Jobs’ guidance the company Under Jobs’ guidance the company increased sales increased sales
Introduced the iMac and other new Introduced the iMac and other new productsproducts
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Still Looking Up (Cont.)Still Looking Up (Cont.)
Jobs held the title of ICEO Jobs held the title of ICEO
Very influential impact on the Apple Very influential impact on the Apple companycompany
By the year 2000, he created even By the year 2000, he created even greater advances in new technologygreater advances in new technology
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The New BeginningThe New Beginning
In early 2000, Pixar leads animated film In early 2000, Pixar leads animated film industryindustry
Later that month, Later that month,
Jobs announced his Jobs announced his
return to the CEO return to the CEO
positionposition
Insisted on keeping his $1 annual salaryInsisted on keeping his $1 annual salary
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The New Beginning The New Beginning (Cont.)(Cont.)
Although his salary was low, the Although his salary was low, the company granted him ten million company granted him ten million shares of Apple stock worth shares of Apple stock worth hundreds of millionshundreds of millions
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The New Beginning The New Beginning (Cont.)(Cont.)
First project as CEO was the G4 CubeFirst project as CEO was the G4 Cube
Was too expensive Was too expensive and didn’t satisfy a and didn’t satisfy a certain marketcertain market
Lasted only twelve Lasted only twelve months in Apple’s line-up months in Apple’s line-up
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The New Beginning The New Beginning (Cont.)(Cont.)
The next step for Steve was his The next step for Steve was his newest operating system, Mac OS Xnewest operating system, Mac OS X
The future of AppleThe future of Apple
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The New Beginning The New Beginning (Cont.)(Cont.)
Apple wanted software to sync up Apple wanted software to sync up digital devicesdigital devices
Was turned down by most Was turned down by most companiescompanies
Jobs took matters into his own hands Jobs took matters into his own hands and created iLife suite. and created iLife suite.
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The New Beginning The New Beginning (Cont.)(Cont.)
In 2001, Jobs opened Apple retail In 2001, Jobs opened Apple retail stores so customers could:stores so customers could:
1.1. Try out computersTry out computers
2.2. Test softwareTest software
3.3. Meet with salespeople Meet with salespeople
This was a large risk but he knew that This was a large risk but he knew that people would want to buy thempeople would want to buy them
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Portable Audio Portable Audio RevolutionRevolution
Less than a year after iTunes was Less than a year after iTunes was released, Apple released the iPodreleased, Apple released the iPod
Originally only for Mac usersOriginally only for Mac users
In July 2002, the new iPod was In July 2002, the new iPod was available for Windows users as available for Windows users as wellwell
Sales skyrocketed and 75% of MP3 Sales skyrocketed and 75% of MP3 players are iPodsplayers are iPods
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Portable Audio Revolution Portable Audio Revolution (Cont.)(Cont.)
In eight weeks, five million songs In eight weeks, five million songs were sold on iTuneswere sold on iTunes
Took over 80% of the legal music Took over 80% of the legal music downloading marketdownloading market
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More Successful More Successful ChangesChanges
June 6June 6thth, 2005, Jobs announced , 2005, Jobs announced switch from PowerPC chips to switch from PowerPC chips to Intel chips. Intel chips.
This would conserve This would conserve
energy on PowerBook energy on PowerBook
and iBookand iBook
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More Successful More Successful Changes (Cont.)Changes (Cont.)
October 2005, 5October 2005, 5thth generation of iPod was generation of iPod was introducedintroduced
Could play music Could play music
videos and TV showsvideos and TV shows
Jobs announced the Jobs announced the
opening of the iTunes opening of the iTunes
video storevideo store
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PixarPixar
Pixar was Jobs’ second companyPixar was Jobs’ second company
Swept the box office with Swept the box office with
its animated filmsits animated films
On January 24On January 24thth, 2006, Disney , 2006, Disney
bought out Pixar for $7.4 billionbought out Pixar for $7.4 billion
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ConclusionConclusion Despite a recent scare with pancreatic Despite a recent scare with pancreatic
cancer, Jobs is back in health and doing cancer, Jobs is back in health and doing just finejust fine
Jobs is an influential man who learned Jobs is an influential man who learned from from
his failures and gained his failures and gained maturity from them maturity from them
True role modelTrue role model