the latest social media tools from the experts
DESCRIPTION
Joanna LordTRANSCRIPT
Social Media Tools
(day / month / year)
Joanna Lord
Director of Customer Acquisition &Engagement
SEOmoz.orgSEO Software. Simplified.
@joannalord
What we will be chatting about:Tools, platforms, and software that
makes social media marketing easier to manage, scale, and quantify.
@joannalord
What we wont be talking about:
The latest Twitter tool. <facepalm>
@joannalord
Social media is a hot mess.(We have tools to manage our tools.)
@joannalord
The Wrong Question To Ask: What Tools Should I Use?The Right Question To Ask: What Am I Trying To Do?
So go ahead & ask yourself…
What Are You Trying To Do With Social Media?
@joannalord
I just read your minds and here is what you are thinking…
Get traffic
Gain awareness
Branding
Get feedback
Increaseconversions
Meetpeople
To network
Customer service
Announcenews
Spam people
@joannalord
Types of Social Media Tools
• Your Website – Duh?! Don’t be a silly goose.• Social Platforms –Time consuming but quick pickup• Microsites/Niche Communities –Hard to infiltrate & high ROI• Forums/Wikis—Least sexy but high activity/engagement• Management Tools—What you thought I would be talking about• Analytics Software—Potentially expensive but crucial for high level
@joannalord
Your Website“The Mecca of all social media potential…if you do it right.”
Blog, blog, blog On-site community for brand lovers Badge program/widget program On-site feedback forum/Q & A Get social buttons Image/video gallery Social plug-ins
@joannalord
Social Networks:“Destinations that enable users to customize, maintain and control their own personal network of contacts”
Rethink what this means.
#seriously
@joannalord
Microsites/Niche Communities“Topic-based communities that enable users to share an obsession in a variety of mediums”
Find the group out there that loves
what you love (or preferably loves what you sell)…
and get involved.
@joannalord
Forums/Wikis“Sites that exist to enable users to share information & provide support on a topic”
The oldest trick in the book usually still works.
Examples…Message BoardsYahoo Answers
Technology Forums
@joannalord
Management Tools“All the applications, plug-ins and sites out there that help you streamline your social media efforts”
•Track/Monitor – Trackur, Tweetbeep, HubSpot Conversation Tracker, Ethority (.net)• Competitive Intelligence—Spy, Blogpulse, Platforms themselves• Search & Trend Analysis—Twitscoop, SocialMention, Whostalkin, Tweetstats• Calculate Influence & Reach—Klout, Twitnest, HubSpot Reach• Automate/Streamline—Knowem, Hootsuite/Easytweets, API hacks• Aggregate & Integrate—Streamy, Friendfeed, Flock (social web browser)• Gauge Sentiment – Twittercounter, Radian6, Evri Sentiment API
Write These Down…Go2Web20.net
Socialwebtools.infoSocialmedia.biz
@joannalord
Analytics Software“The full-service toolsets that help you manage & quantify multiple social channels in one platform.”
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Overwhelmed? Yeah Me Too.
@joannalord
So Which Tools are Right For You?
• Within your resources• Conducive with your brand• Scalable moving forward• Aligns with company goals• Makes.you.money.
@joannalord
Social Media Tools are Meant to Make Valuable
Communication Easier & Efficient
