Welcome to Hubhopper

The daily dose of your interests.

Hubhopper and Info Edge Deck

CONTENTS

The Hubhopper deck Since meeting Info Edge changes Results Our focus

THE PRODUCT

Hubhopper caters to users a personalized daily dose of their diverse interests.

Bite sized curated doses in 60 words or less. An ephemeral feed. An interest specific experience for each user in

real time. A social ecosystem with features like favorites,

communities and collections.

Be caught up in under 5 minutes.

THE CORE PROBLEM

‘Getting information off the internet is like taking a drink from a fire hydrant’

-Mitchell kapor

7 second attention span.400 word long articles

But that’s 400 words in 7 seconds???

Users Content creators

THE CORE PROBLEM

PAIN POINT - USERS

More than 70% of the posts people see is considered irrelevant and spam.

The average user has to access different channels to satisfy their range of interests

The average user has an attention span of under 7 seconds.

The average user spends more than 1.5 hours daily on the internet where they are bombarded with information they are not necessarily interested in.

‘The search cost is just too damn high’

THE PAIN POINT – CONTENT PUBLISHERS Content creators are experts on content creation not

necessarily content delivery. The evolution of content consumption behaviors has

outpaced content creators’ delivery strategy

‘Millions of content publishers are being forced to deliver, market, beautify, monetize and optimize their content when all they really

wanted to do was create it.’

HUBHOPPER- THE BRIDGE

7 second attention span. Average 400 word long articles

The 2 minute daily dose of your interests

All your interests in one place Ephemeral bite sized 60 word doses Social features to interact with others

THE REMEDY - USERS

I have 20 apps on my phone to get my daily dose of interests.

Hubhopper gives me a short daily fix of those interests in under 2 minutes on one platform.

Short, ephemeral news-feed catering to my dwindling attention span.

Its just so beautiful and easy.

‘Hubhopper doesn’t have time, just like me’- Sukanya Jhala

PUBLISHER REMEDY:CHANNELS 1/2

Finally we can create bite sized versions of our content in a manner much more palatable for audiences with dwindling attention spans.

We can focus on high quality content and let hubhopper worry about making it sexy with their tech.

We get access to real time analytics to optimize performance.

Hubhopper allows us to reach new users interested in the stuff I’m writing about

PUBLISHER REMEDY:CHANNELS 2/2

Users can click-back to my website through our hubhopper doses generating traffic for me

I can deliver a ‘table-of-contents’ of my daily generated content to my followers - generating wider engagement across posts instead of just one champion post.

Hubhopper rewards me for good content by giving me a share of ad-revenue

And all of this for FREE – You’re kidding right???

ADVERTISERS ON HUBHOPPER Real time

interest

Visual Native

Ads

Real Time

Analytics

Hubhopper Ad targeting is based on real time interest

Hubhopper is premised on choosing your core interests. That means a higher correlation between likes and loves

Hubhopper’s limit on interest means users continuously update them along with their intensity

Currently

Advertiser targeting on existing platforms is based on algorithms guessing user interests, or user reported interest ‘likes’

The problem in a universe of cheap, unlimited likes is that users don’t ‘like’ the stuff they love and don’t love the stuff they ‘like’

People are dynamic creatures whose likes evolve but ancient ‘likes’ remain on existing platforms

MARKET POSITIONING

Interest BasedSocial Platforms

Short News Apps

Hubhopper falls into a very interesting intersection in the market, embodying elements of both Short news apps as well as Interest based social platforms.

Short News Apps:

1.Viral Shots2.Fliboard3.Daily Hunt4.In Shorts

Interest based platforms:

1.Pinterest2.Stumble upon3.Affimity4.Vingle

Item Hubhopper Viral Shots Daily Hunt Flipboard In-Shorts

Curated content

Ephemeral Feed

User interest Personalization

Open platform for businesses

Social Elements

Cross platform functionality

POST LAUNCH

40TH best social product in the world 4 weeks after launch.

30,000+ users in under a month. Trending nationally on twitter sept 25th

4.7 user rating and phenomenal user feedback

Trending on the play store 2 weeks after launch.

Covered globally by press. Built 10 products to power hubhopper. Our Team, product and advisors.

ADVISORS

CORE TEAM

Hubhopper – Part TwoThe daily dose of your interests.

Hubhopper since Info Edge

POINTS RAISED DURING MEETINGS

Study feature use and optimize accordingly Create additional tiered model for publisher channels. Optimization and growth that defocuses on money spend Channel and content recommendation. Initiate remarketing activities Non linear marketing methods Onboard channels in best performing interests

OUR USERS: WHAT THE DATA TELLS US

4 common interests are chosen by 60% of our users:

News Business and Finance City life Travel.

Best performing doses are either:

Current Promoting social value Topical (relevant to that day) Earlier in the feed (have

more action on avg)

Features our users love: The timer The interest specification The Source button Social features like

sharing Non performing features:

Collections Non incentive inviting The love meter

PROGRESS: ACQUISITION (A.1)

Our last meeting

Number of users: 30000 Ratings: 611, 539 five star

Present

Number of users: 48000 Ratings: 813, 687 five star

Goal (3 month)

Number of users: 150000 Ratings: 2000, 1900 five star

PROGRESS: RETENTION (A.2)

PAST(1-10th)

Avg number of doses: 23 Clicks: 4.6 Loves: 0.23 Shares: 0.06 Source: 0.51

(13-20th)

Avg number of doses: 34 Clicks: 8.3 Loves: 0.40 Shares: 0.145 Source : 0.650

GOAL

Avg number of doses: 35 Clicks: 10 Loves: 1.00 Shares: 0.30 Source: 1.00

AVG. PER USER PER DAY ENGAGEMENT

AVG. PER USER PER DAY ENGAGEMENT

AVG. PER USER PER DAY ENGAGEMENT

PROGRESS: 15 CHANNELS

Who: Universal Miss Malini Inspired Traveller Sound and the City 10 more+

A two tiered model for channel onboarding:

Free: Where hubhopper acts as a lead generating platform for channels.

Paid: Where hubhopper provides additional features to channels such as content creation, account management, optimization and personalized pushes

VALUE ADDED: USERS/PUBLISHERS

USERS

Addition of comments Incentives for inviting UI Modification Love tap 24 hour life span of content Auto scrolling widget

PUBLISHERS

Auto curation Two tier arrangement In depth analytics (cohort) Customization of channels Push notifications for

specific channels Content guidelines and

channel manager to be appointed for optimization.

OUR REALIZATION

‘There are a group of people out there who can’t get enough of Hubhopper. Every decision we make needs to now focus on them’

CURRENT FOCUS: FINDING THE PERFECT SEGMENT1. Persona analysis2. Choosing the perfect initial segment3. Targeting all product, marketing and content efforts towards said

segment4. Integration of technology tools to track and optimize5. Create ‘best user’ ambassadors to sample test new changes.6. Incentivize initial segment to grow loyal user base organically.7. Hiring expert to optimize execution.

‘Our plan is to light a fire under the right initial segment and expand outwards.’

STEP TWO - TARGETING

Once we have focused down to our perfect initial segment we plan to target them and continuously optimize on the future data we see.

Focus Item 1 Item 2 Item 3 Item 4 Item 5

Product Current features

Future features

Incentive gameification

UX Progression

Content Type Timing Push notification Recommendations.

Marketing Avenue Campaigns Branding, SM presence

Tracking metrics

Mode

Channel onboarding

Interest UX Language

NON LINEAR GROWTH

1. Talks with phone company’s (Karbonn and Micromax) to provide them with a native imbed for their devices – Widget created

2. Onboarding publishers in best performing interests to create focus and recall.

3. Incentive based gamification for remarketing and WOM onboarding.

4. Creating cross platform Hubhopper games to drive users to the product.

MACRO GOALS – NOV 18

1,000,000 quality users. 250 targeted channels. 1500 pieces of daily content. Channel and content recommendation engine. Hubhopper rating index for channels. Product feature introduction and optimization.

ROADMAP

Gameification Content recommendation Channel recommendation Hubhopper rating index (HRI)+

Channel categorization Value added services for publishers White label imbed Language specification

THANK YOU

“Sometimes all you need is twenty seconds of insane courage. Literally twenty seconds of just embarrassing bravery. And I promise you, something great will come of it.”