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T H E

I N T E R N A T I O N A L

C O N T E M P O R A R Y A R T S

F E S T I V A L

E M E R G I N G T A L E N T SI N F O R M A T I O N P A C K

2 5 – 2 8 J U N E 2 0 2 0WATERPERRY GARDENS

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It was a great show set in a beautiful location, and I am looking forward to exhibiting again next summer.

Alexandra Aurum, Handmade Oxford 2019 exhibitor

• Handmade in Britain was established in 2007 to provide a platform to support and promote design and craft talent through fairs, events and pop-ups

• We are committed to promoting the work of contemporary makers to increase accessibility and create new market opportunities

• Our inaugural event, Handmade Chelsea, is currently in its 14th year

• In 2018 we launched an online marketplace, to offer a new digital platform to contemporary makers and enable them to sell to our informed and affluent audience throughout the year

• We support contemporary craftsmanship

• We promote sustainable craft and design

• We work with small creative businesses

• We provide mentoring for new businesses

• We promote quality and skill

ABOUT US

WHAT WE DO

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Following a successful launch, which saw 7,500

buying public in the summer of 2019 this popular four

day consumer–led event, Handmade Oxford – The International Contemporary Arts Festival returns to the

beautiful surroundings of Waterperry Gardens in Oxford,

from Thursday 25 – Sunday 28 June 2020.

Held in a series of purpose-built marquees located on the

lawns in front of Waterperry House our event appeals to

our ever growing informed and highly motivated audience

of shoppers, collectors, residents and tourists, alongside

both galleries and professional trade buyers alike.

Continuing our partnership with Waterperry Gardens, well

known for hosting Art in Action (1977 - 2016), Handmade

Oxford will continue to bring together over 250 of

the most exciting UK-based and international makers,

featuring contemporary crafts, interiors and lifestyle, fine

art and print, sustainable living and wellbeing, workshops,

demonstrations brought to us by our exhibitors, artisan

food and more.

ABOUT THE FESTIVAL

• Artisan Food

• Sustainable Living & Wellbeing

• The launch of the annual highly-curated feature area dedicated to celebrating a material and makers practice

We are pleased to announce our first featured material – Textiles

• Family-oriented activities

Contemporary Craft Fine Art & Print Sustainable Living & Wellbeing

Artisan Food

Expanding our site plan, we are pleased to announce new features for 2020:

VENUE: WATERPERRY GARDENS, OXFORD

Just a stone’s throw away from Oxford city centre,

Waterperry Gardens is home to eight acres of

beautifully landscaped ornamental gardens, a

quality plant centre and garden shop, gallery and

gift shop, museum and tea shop.

Interiors & Lifestyle Talks & Workshops

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• Number of days 4

• Exhibitors 262

• Demonstrators 40

• Workshops 56

• Talks 14

• Number of visitors 7624

WHY EXHIBIT• 4-day consumer-led festival

• Major international contemporary arts festival, built on the 40-year legacy of Art in Action

• Reach an informed and affluent audience in Oxfordshire and surrounding counties

• Carefully-curated event with quality exhibitors, sharing same ethos and providing a coherent brand environment

• Extensive marketing campaign targeting a combined audience of over 250,000

• Organised by Handmade in Britain, an organisation with 13 years experience organising similar events

• Gain fantastic exposure and meet new buyers, press and industry contacts

• Be part of a very high-quality and visually-pleasing event

OUR VISITORS

• 65% – 50 years and older

• 25% – 34 - 49 years

• 10% – under 34 years of age

2019 IN NUMBERS

Well organised event, great atmosphere and quality throughout the show

Helen, Handmade Oxford 2019 visitor

Great variety of disciplines and demonstrations. Would love to see bigger event next year

Anna, Handmade Oxford 2019 visitor

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SITE PLAN

WATERPERRYHOUSE

MARQUEE

SECURITYOFFICE

WC

WC

STORAGE

SKIP

SKIP

INTERNETHUB

FIRSTAID

REGISTRATION

FOOD STALLS

FOOD STALLS

TALKSPROGRAMME

ENTRANCE& EXIT

BAR

MARQUEE

MARQUEE

MARQUEE

IMPORTANT DATES

Application deadline: Thursday 30 April 2020

Selection process: Applications are assessed and stands allocated weekly in the run up to the above deadline

Deposit due: Within two weeks of your offer to secure stand space

Build up: Tuesday 23 June 2020 8am - 5pm Wednesday 24 June 2020 8am - 5pm

Exclusive shopping event: Thursday 25 June 2020 4pm - 7pm with live music and complimentary drinks for exhibitors and invited guests

Show open hours: Thursday 25 June 2020 10am - 6pm Friday 26 June 2020 10am - 6pm Saturday 27 June 2020 10am - 6pm Sunday 28 June 2020 10am - 5pm

Break down: Sunday 28 June 2020 5.30pm - 10pm

All times are subject to change by the organiser

• New Site Layout plan offering easy access to all marquees

• Fans / Air circulation system introduced in all marquees to control heat in case of excessive weather conditions

• Flooring provided in demonstrating exhibitors’ marquee

• More catering variety

• Bigger storage facilities for exhibitors

• Wider aisles in the marquees to avoid congestion during peak hours

• Extra ticketing options providing low-cost tickets for festival only visitors

• Covered outdoor seating areas

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EMERGING TALENTS EXHIBITOR PACKAGE

1.5 x 1m stand: £495 + VAT

Please allow for the thickness of the wall panels in the size requested (approximately 5.5cm each). There is a half metre partition wall between each stand as you will be exhibiting as part of Arts Thread. Two spotlights are included as part of this package, with additional stand electrics available to purchase in advance of the show.

WHAT’S INCLUDED

Additonal electrics can be hired.Please see the contract for details.

• A ready built stand with white wooden shell scheme, floor covering and name board

• 2 spotlights

• 24-hour security at the event

• Complimentary tickets for your buyers

• Year-round marketing campaign

• Catalogue entry and online entry

This image is an illustration of what your traditional shell scheme stand will look like. It does not reflect your dimensions or number of open sides of your stand.

Your stand is a traditional shell scheme stand and includes:

• Painted white wooden walls at 9ft (2.74m)

• 300mm deep timber fascia – supported by poles at each corner and intermittently along the lengths of larger stands.

• Company Nameboard

WHAT YOUR STAND WILL LOOK LIKE

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OUR YEAR-ROUND MARKETING CAMPAIGNHandmade Oxford will be targeted to reach a highly-affluent audience in Oxfordshire and surrounding counties through our collaborative press, marketing campaign and promotion with our partners and supporters.

• Promotional campaign which will include direct marketing, digital marketing and PR

• Media partnerships and advertising campaigns with specialist publications, local and national press

• Stand-alone event page on handmadeinbritain.co.uk featuring individual exhibitor listings complete with an image

• Flyer distribution in all major Oxfordshire venues, galleries, libraries, museums, cafes, restaurants and universities

• Door-to-door flyers targeted to key affluent residential areas in Oxfordshire

• Inclusion in high-quality show magazine available to visitors during the festival

• Event listed on arts, events, regional and lifestyle websites

• Digital cross -promotion with media partners and supporters, specialist groups and organisations totalling over one million

ALL INCLUDED AS A PART OF EVERY EXHIBITOR PACKAGE

Handmade Oxford is a lovely event, well organised, with a wide range of arts/crafts disciplines

represented. The public was knowledgeable and interested and many of them were willing to commission and buy things which are unique, be it as presents for others, themselves or to add to

their particular collection.

Wytske Lazenby, Handmade Oxford 2019 exhibitor

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Lovely setting, great variety of artists and craftspeople, high quality of work and appreciative customers. Would love to be a visitor, worth the day out.

Ulli Kaiser, Handmade Oxford 2019 exhibitor

ACCOMMODATIONCamping Facilities at Waterperry Gardens

Add to your experience by camping within the grounds of Waterperry Gardens, which provides quick walking access to the exhibition site and after show networking and socialising.

• Camp between Tuesday 23 June - Monday 29 June 2019

• Book up to six nights camping (minimum four nights)

• Exclusive exhibitor-only camping (families welcome)

• You will be required to bring your own tent/s or campervan/caravan and camping equipment

• Shower and toilet facilities available

• Covered area with microwave and kettles for making hot drinks and heating food (no other electricity points will be provided)

• Gas camping stoves are permitted

• Barbeques and campfires permitted in roped off area

• Dogs are welcome, but must be kept under control and on leads. Please note that dogs are not allowed in the formal gardens or Handmade Oxford marquees.

• Free overnight car parking (one vehicle per couple/family)

• Opportunity to park next to your tent if preferred

• £20 per adult per night (children under 14 FREE)

CONTACT

Katie DominyArts Thread

katiedominy@artsthread.com

Handmade in Britain

+44 (0) 20 3490 6556

handmadeinbritain.co.uk @handmadebritain

Company Registration No: 06398519 | VAT Registration No: GB155289878

Handmade Chelsea - The Contemporary Craft and Design Fair returns to Chelsea Old Town Hall from Friday 13 – Sunday 15 November. Now in its 14th year, this renowned, contemporary show will be open to the public for three full days, with a Thursday evening VIP private view.

A celebration of the very best in high-end design and craftsmanship from over 100 highly-skilled, international and UK-based designer-makers, the fair is carefully-curated and designed to an extremely high standard.

Handmade Chelsea exhibitors gain new buyers, press and industry contacts. As spaces are highly sought-after in each discipline, we do advise applying early before the deadline of Thursday 30 April.

Visit our website for full details on how to apply and to complete our online application form.

Chelsea Old Town HallLondon 13 - 15 November

CALL FOR APPLICATIONShandmadeinbritain.co.uk/chelsea

Application Deadline: 30 April 2020

Bob Crooks : First Glass Handmade Chelsea 19 Exhibitor

THE CONTEMPORARY CRAFTAND DESIGN FAIR

FURTHER OPPORTUNITIES WITH HANDMADE IN BRITAIN

Piyush SuriCreative Director

piyush@handmadeinbritain.co.uk

Alis ClementEvents Manager

alis.clement@handmadeinbritain.co.uk