THE INSIDE JOBEvaluation QUESTION 1

Inspiration

Two films I drew the most inspiration from were Michael Caine crime thrillers ‘Get Carter’ (1971, Mike Hodges) and ‘Harry Brown’ (2009, Daniel Barber).

Firstly I took elements from the stories of each film to create a basis of which to work on for ‘The Inside Job’, most notably, a convention of this genre of film, a tale of revenge, in both films, for the death of friend (mine being the death of henchman come bestfriend to my character, Thomas Michael Hodgetts).

Visual Aesthetics

I mainly adapted the trailer using the grungy 1970’s pulp noir aesthetics with urban atmospheres and blocky yellow captions of ‘Get Carter’ (1971). The look and feel of the visuals aswell as the storyline and criminals depicted throughout, was something that appealed to me, and was something I wanted to reproduce.

conventions

LOCATION: I attempted to find very dirty, grungy and urban atmospheres to adhere to the style and representation of gang locations and the concrete look of film such as ‘Get Carter’, and ‘The Ipcress File’ (1965).

REPRESENTATION OF CHARACTERS: I assembled a cast I felt were able to reflect and portray the different levels of the hierarchical structure of criminal organisations on each side during the film, so some taking orders from rogue amateur leader of the Irish travellers Shane O’Donnell (Jamie Newdeck) and henchmen and ‘little fish’ who are roped into the gang’s dirty work by the main organisation, Harry Mitchell (Me).

Conventions ii

MUSIC: I chose certain pieces of music to create segments within my trailer to create a certain atmosphere with a collection of clips from a specific part of the film to give a feel of the story. So for example, I used “Bullwinkle Part II” by The Centurions (1964) with the confrontation scene between Tom Hodgetts and Tom Griffith leading upto the stab to create a sense of danger. I also used “Shipping Up To Boston” by Dropkick Murphys (2004) as the main piece of music with a montage of clips to underpin the theme of the film with the Irish criminals who create the problem in the narrative.

Posters I

I orginally did this poster as a landscape piece based on the ‘Scarface’ (1983) poster and the composition of the 2005 re-release poster of ‘Rebel Without A Cause’ (1955); however, as much as I liked the layout, I felt that the title isn’t big enough, and just fades with the background, hence why I split the piece into two parts and altered the font colour to stand out.

Posters Ii

I designed a Japanese version of my poster based on the Japanese version of ‘Deliverance’ (1972) to appeal to the Japanese market and sell overseas, with the main elements and events summarised in images as does the Deliverance one to portray to a foreign audience the genre of the film.

Posters iii

This final version of the poster, I loosely based on some character posters I saw for recent Tilda Swinton film ‘We Need To Talk About Kevin’, which had a character shifted to the right and text reviews packed out on the right which I thought was particularly effective as it fills the space neatly, and advertises the product well.

POSTER CONVENTIONS

The title is the largest object and/or piece of text on the entire composition, and colour scheme wise clashes well white on black in order for it to stand out well, catch people’s attention and ultimately, sell the product.

The actors names are clearly displayed at the top, in opposing colours, (and different colours to the white and yellow reviews in a smaller font beneath) to head the poster.

The image fades into the background but stands out well with the overall theme, and stands out by having all the text fitted around the photograph, filling the space nicely.

The films tagline in a different colour font to the reviews and title to grab your attention first after spotting the title, and it neatly layed out filling a precise space.

Movie website link displayed at base of poster

Names of cast and crew displayed, with ranks, and production title above casting.

Numerous reviews in different sizes with a tagline from the review source to fill the blank space and sell the film.

Posters iv

These character posters follow the same layout as the official poster to make a recognisable layout, with actors names and their character taglines to give tasters of that character away on the poster, and a release date larger than the actor title to let people know when it opens.

MAGAZINE

I chose Total Film magazine as I enjoyed the aesthetic and layout of images in relation to text and colour scheme, so I incorporated the general layout for ‘The Inside Job’ special edition

MAGAZINE CONVENTIONS

I replicated the Total Film logo vector on Photoshop using block colour shapes to create the word, and overlayed ‘Total’ into the top third of the ‘F’.To create an authentic design, I incorporated real upcoming spring releases to surround the image. I created an image

bar like a film strip to lay over the image to advertise inside information, as seen on some issues of Total Film and Empire magazine

I included the Future Publishing logo and combined barcode as the real Total Film has.

Price and magazine publishing date, included with the Total Film website in the rift of the ‘M’.Centralised image with target motif related to the theme of the film, overlapping the logo as the magazine models often do.

Large title at base, just smaller than logo to grab attention.