The importance of an integrated approach to fundraising

Natalie Heath, Alumni Relations & Fundraising ManagerMarketing & Recruitment

The Alumni Relations & Fundraising Team

Our role:

What we do: to nurture life-long and mutually beneficial relationships with our growing community of alumni, students, staff, friends and other potential supporters

Why we do it: to encourage financial and non-financial philanthropic support for the enhancement and development of the University.

The Alumni Relations & Fundraising Team

Who we are:Natalie Heath: Alumni Relations & Fundraising ManagerWendy Bates: Development Officer (Major Gifts)Gemma Thompson: Alumni Events and Comms. OfficerAnne McDade: Database and Gift Administrator

Change of reporting line from M&R to PR & Comms

Traditional Types of Fundraising

Fundraising Lead

OR

School/Service Lead

The Integrated ApproachAll the different parts of the organisation are deliberately planning to achieve the collective goals

Collaborative Working

The Fundraising function will match thepotential funding opportunities with projects fromSchools/Services NOT The other way around

Not all projects will be attract support

Our Key ObjectivesWorking together to: Identify good potential sources of fundingAssess viability of projects for external funding

(not all will be taken forward)Create proposals that exceed the supporter’s aims and expectationsEnsure the potential supporters know the levels of assistance required

(Don’t be afraid to ask for generous support) Meet the needs of Northumbria UniversityContribute to a sustainable financial future in step with the

University's Corporate StrategyEncourage, create and maintain the integrated approachAchieve effective stewardship

Outcomes

Long-term and mutually beneficial relationships

Large pool of projects likely to attract support

GENEROUS SUPPORT

Financial sustainability

Speak to us when:Charitable donation which benefit the University’s

causeNo contractual obligation Intellectual property rights remain with student or

University not the donor

Types of donor

Private Sector - Public Sector - Trust & Foundations

Development of existing relationshipsNew relationships procured SuppliersAlumni and individuals with influence

How can donors provide financial support?

Donation• Sponsor research/ product innovation project• Sponsor a business start-up hatchery project• Sponsor a laboratory/lecture theatre or chair• Establish a scholarship, bursary, chair• Sponsor a student prize• Sponsor a series of secondary school projects that

raise aspirations for Higher Education

How can donors providenon-financial (in kind) support?

Act as ‘introducers’ to their clients and suppliers Mentor students Provide student/graduate placement opportunitiesEvents – provide speakers, location and/or hospitalityLead masterclasses for studentsShare experiences/insights of work-related issuesLead a research projectProvide case studies for promotional materialAssist at Northumbria recruitment events

Benefits to donor of supporting Northumbria University

Enhanced Corporate image & reputation (‘looking good, doing good’)

Creation of public trustAn association with a credible place of learningEmployee personal developmentGovernment matched funding schemesTax concessions – personally and as a CompanyTo recruit from graduates – “pick of the crop”

Procurement Journey with an Existing Project

Current Procurement Activities & the PotentialReva £50kCummins £5kSiemens £25kCoalfield Regeneration £10k Eaga £10kOne North East ?Nissan ?Durham CC £20k

Critical factors which contribute to successful income generation

Earlier dialogue and continuous communication with University’s Fundraising experts

Integrated approachBuy-in from all the parts and solid planning Development Board – decides which projects are viable for

pursuit of fundingConsistent message across the institution with one voice

Thank You