the impact of social media on organizations
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The Impact of Social Media on Organizations:A Leader’s GuideTRANSCRIPT
The Impact of Social Media on Organizations:A Leader’s Guide
Jill Vitiello, Vitiello Communications Group
November 19, 2009
FDA Hearings on Social Media
November 12 & 13, 2009
• 69 speakers
• 12 panelists
• 2 days
“What's happening is these new media areemerging at an increasingly rapid rate, and arebeing regulated by an agency that moves veryslowly. In essence, you have a regulatorycommunication crisis developing.”
-- Mark Senak, Fleishman-Hillard
Healthcare Leaders Need to Know
“The fact that we’re here at a two-daypublic hearing is proof of the recognitionthat industry should be engaged.”
-- Mark Gaydos, Sanofi-Aventis
Let’s engage!
Flashback
44
Teens Prefer iPods
55
56%
79% 82% 84%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Spring
2005
Fall 2006 Spring
2007
Fall 2008
Technology Changes Rapidly
66
Is It a Fad?
Test Your Social Media IQ
88
0
20
40
60
80
100
Respondents Organizations
Facebook LinkedIn Twitter
Up
da
ted
ail
y
Up
da
tew
ee
kly
Up
da
tera
rely
Pe
rce
nt
Personal and professionaluse of social media
Most active users ofsocial media:
CEO and Chief Marketing Officer
Respondents’ relationshipwith social media:
Interested,engaged
and overwhelmed!
Nearly 80% would spendmore time learning to apply
social media in their organizationsif they understood its
value proposition
InformationInformationTechnologyTechnology
SocialSocialMediaMedia
Generation YGeneration Y
Three Trends
99
Social Media
“Social media is already redefining the way
people live and do business.”-- Lori Safko and David K. Brake, authors, The Social Media Bible
The World Wide Toolbox:
Social networking Virtual WorldsPublish GamingPhoto sharing Productivity applicationsAudio AggregatorsVideo MicrobloggingLivecasting SearchVirtual worlds MobileInterpersonal Rich Site Summary/
Really Simple Syndication (RSS)
Generation Y
1111
“Technology is like air.”-- Don Tapscott, author, Grown Up Digital
Information Technology
1212
When Trends Converge
1313
The Teenage Brain
1414
The Conversation Prism
1515
Traditional Communications Model
Traditional Media Is Declining
1717
Social Media Is Soaring
1818
Twitter Growth 2009
1919
Twitter Followers Become Consumers
2020
Twitter: Customized News Feed
2121
Twitter: Cub Reporter
2222
Twitter: Citizen Journalist
2323
Twitter: Global Reporter
2424
Twitter Use by Age Group
2525
Evolution of Social Media
2626
Some Leaders Are Saying
Social media is justSocial media is justanother tool.another tool.
You donYou don’’t develop at develop astrategy for a tool.strategy for a tool.
2727
Others Are Getting Started
2828
Johnson & Johnson
Mayo Clinic
Mayo Clinic Uses Social Media
10,183 fans on 8,845 followers on
500 videos on
PharmaVOICE: Pharma Tweets
HBA’s LinkedIn Group
Cisco
Comcast
Viral Marketing
Social Media ROI
3737
Ambassador of Change
7 Basic Steps
1. Learn about the trends influencing communications
2. Join the conversation
3. Identify potential champions within your company
4. Form a team of key influencers
5. Build a case
6. Pilot test ~ don’t try it all at once
7. Assess and recalibrate your strategy
Yes, and here’s whatyou can do about it:
Do teenagers rule the world?
• Embrace social media
• Engage Gen Y
• Enable partnership with IT
Getting Started: The Big Three
The Big Three: Twitter
The Big Three: LinkedIn
The Big Three: Facebook
Your Questions
Thank You!
Vitiello Communications Group, LLC7 Carlton Court
East Brunswick, NJ 08816
Office: 732-238-6622
Admin: 732-238-6624
Mobile: 908-420-3506
Fax: 732-238-4078
Email: [email protected]
Web: www.vtlo.com
Jill Vitiello, President
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