The impact of social media in campaigning

Sacha Anthony, Mobilisation Manager @sachlett

Ruth Clements, The Pink Whisk@thepinkwhisk

Rosie Childs, Digital Media Manager@savechildrenpr

Hunger & Malnutrition Campaign

• 1 in 4 of the world’s children are stunted• In 1/3 of all child deaths malnutrition is the underlying cause• Adults who were malnourished as children earn at least 20%

less on average

‘I might get egg or meat once a year for special occasions’Maritu, 9, Ethiopia

What’s happened so far

• Lobbying

• Social Media

• Petition

• Meeting David Cameron

Social media: bringing a #hiddencrisis to light

• @thepinkwhisk1: Breakfast twitter chat tomorrow 830 - 930 GMT to help #nameaday to end hunger, w @agnesbinagwaho @jayrayner1 @thepinkwhisk #hiddencrisis

• @jayrayner1: We're taking over the @savechildrenuk global twitter chat for next hour.

• @agnesbinagwaho: @jayrayner1 Welcome, Jay. #Malnutrition in #Rwanda is more challenge of behavior choosing nutritious food than lack of food. #hiddencrisis

The Rwandan Health Minister and her team of tweeters

• @bbcr4today: On air now: Mike Thomson reports on malnutrition in the slums of India #r4today Read @savechildrenuk report: bit.ly/yL4KkJ

• @klassmyleene: Launch of #SaveTheChildren campaign. Come on Mr Cameron, #nameaday when you will unite the worlds leaders to help feed the children.

• @laurenlaverne: There’s enough food in the world for everyone. Help ensure the poorest children get their fair share #nameaday bit.ly/nameaday

• @stephenfry: There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday bit.ly/nameaday

• @raymond_blanc: Time to do something to give children everywhere the food they need to grow up healthy #nameaday for @savechildrenuk bit.ly/nameaday

• @jamieoliver: There’s enough food in the world for everyone. You can help ensure the poorest children get their fair share #nameaday bit.ly/nameaday

High-profile tweets

Rwandan Health Minister @agnesbinagwaho

Breaking the chains of hunger in May

• May’s G8 Summit

• Making sure David Cameron frees millions of children from the life sentence of hunger

• What we’ll be doing over the next few weeks