social media campaigning - making links conference 2010
DESCRIPTION
In November 2010 I gave a presentation at the Making Links conference on utilising social media for NGO campaigns.TRANSCRIPT
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Campaigning with Social Media
Tim NortonOnline Campaigns Co-ordinatorOxfam [email protected]@norton_tim
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Nestle Palm Oilwww.greenpeace.org/kitkat
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Nestle Palm Oilwww.greenpeace.org/kitkat
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Nestle Palm Oilwww.greenpeace.org/kitkat
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Vuvuzulas for BPwww.kickstarter.com/projects/752869858/vuvuzelas-for-bp
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Vuvuzulas for BPwww.kickstarter.com/projects/752869858/vuvuzelas-for-bp
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The Wishing Treewww.wishtoendpoverty.org.au
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The Wishing Treewww.wishtoendpoverty.org.au
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Greens Electionwww.greens.org.au
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Greens Electionwww.greens.org.au
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Greens Electionwww.greens.org.au
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Greens Electionwww.greens.org.au
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Behind the logowww.greenpeace.org.uk/logo
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Behind the logowww.greenpeace.org.uk/logo
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Behind the logowww.greenpeace.org.uk/logo
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Behind the logowww.greenpeace.org.uk/logo
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The Poverty Questionwww.makepovertyhistory.com.au
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The Poverty Questionwww.makepovertyhistory.com.au
@JuliaGillard - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes
@TonyAbbotMHR - will you commit Australia's overseas aid spending to 0.7 percent of GNI this election? http://bit.ly/PovertyQtn #ausvotes
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The Poverty Questionwww.makepovertyhistory.com.au
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Keep Fear Alive
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Keep Fear Alive
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Main points
Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.
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Main points
Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.
Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.
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Main points
Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.
Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.
We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.
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Main points
Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.
Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.
We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.
Allow individuals to take their own style of ownership over the campaign.Don’t force a particular involvement – provide the tools.
![Page 26: Social media campaigning - Making Links conference 2010](https://reader033.vdocuments.mx/reader033/viewer/2022061206/54830a36b47959ce0c8b4922/html5/thumbnails/26.jpg)
Main points
Social media is not a broadcast tool.It shouldn’t even be used as a communication tool – it’s a campaign tool.
Harnessing the power of the crowd is paramount.Especially the individual skills that exist within that crowd.
We all know the mantra ‘you have to set it free’, but it applies to the whole process: brand, message, control, data, measuring.You have to trust in the collective desire to be part of a movement – just try and spark the push.
Allow individuals to take their own style of ownership over the campaign.Don’t force a particular involvement – provide the tools.
Make it fun. See John McCain 2008 campaign for how NOT to do this.