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The Hope (And Hype) Of Social Media

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Page 1: The Hope (And Hype) Of Social Media. Ends Means Match Method (Why?) (What?) (Whether?) (How?)

The Hope (And Hype)Of Social Media

Page 2: The Hope (And Hype) Of Social Media. Ends Means Match Method (Why?) (What?) (Whether?) (How?)

EndsMeansMatchMethod

(Why?)

(What?)

(Whether?)

(How?)

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CategoriesSocial NetworkingBloggingWikisPodcasting (Audio/Video)Photo SharingVideo SharingSocial Bookmarking

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Web 2.0Social Media

Social Networking

•Social connections•Universal expression

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EndsMeans

The TerminologyThe HopeThe Tools

MatchMethod

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E-MailMarketing

2009 eNonprofit Benchmarks StudyNTEN and M+R Strategic Services

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Why might Social Media have good

results for high-effort requests?

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TRUST

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“People don't join social networks to give to a charity. They join to connect with their

friends.”Carie Lewis (Humane Society of the United States)

On Social Good Podcast with Allison Fine

Chronicle of Philanthropy)

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Facebook Causes

-Typical Results (April 2009)-Taproot Foundation: $3,000 > $30

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Charity: Water http://www.charitywater.org/twestival/

Raised $250,000 in a week for water well drilling in Ethiopia.

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Financial Capital Social Capital

Fundraising Friend Raising

Fundraising Awareness Raising

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The great promiseof social mediaisn’t cash but

connection.

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YourSuccesses?

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EndsMeans

The TerminologyThe HopeThe Tools

MatchMethod

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Diversity ofExperience

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http://w

ww

.briansolis.com/2008/08/introducing-conversation-prism

/

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THE TOOLS

1. Social Networking2. Blogging3. Other Stuff

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THE TOOLS

1. Social Networking2. Blogging3. Other Stuff

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WHY?

1. Connect with friends/peers/members2. Share breaking news3. Build a community of interest4. Help people to find you

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FACEBOOK1. Has over 30% of all social networking

time, and 4% of all online timeGuardian, 4/2009http://www.guardian.co.uk/media/pda/2009/apr/15/facebook-socialnetworking

2. Over 400 million are on itMark Zuckerberg - Facebook Blog, 2/2010 http://blog.facebook.com/blog.php?post=287542162130

3. Over-35 population doubled to 17 million in just 60 daysInside Facebook, 3/2009http://www.insidefacebook.com/2009/03/25/number-of-us-facebook-users-over-35-nearly-doubles-in-last-60-days/

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Facebook Growth1/2009 – 1/2010

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Profile: personalGroup: ad hoc groupPage: organization

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http://www.blazingmoon.org/news/2009/08/ create-a-nonprofit-facebook-page-in-3-easy-steps/

Setting up a Page

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THE TOOLS

1. Social Networking2. Blogging3. Other Stuff

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WHY?

1. Share your thoughts2. Share breaking news3. Provide helpful information4. Hear back from readers5. Have a website without geekery

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Microblogs

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EDF Twitter Page

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EDF Facebook Page

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EDF Home Page

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eVolunteerism:Social Media Advocacy

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Most Twitter users are under 25. No, most of them are over 35. But young people are joining fastest.No, old people are. Shut up!No, you shut up!

Twelve MonthsOf Twitter Demographics:A Summary

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Growth 2/2008-2/2009: 1,000%Growth 8/2008-8,2009: 27,000%

People can agree:It’s growing

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“Nonprofit Social Network Survey”NTEN

Common KnowledgeThe Port

(April 2009)

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THE TOOLS

1. Social Networking2. Blogging3. Other Stuff

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WIKI

What It IsA tool letting a

variety of people create and edit information for reference.

ExamplesWikipediaPBWikiWikiDot

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PHOTO SHARING

What It IsA place where you

can post your group’s photos, often giving visitors the ability to comment.

ExamplesFlickrPhotoBucketPicassaShutterfly

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VIDEO SHARING

What It IsLike Photo Sharing,

but with videos.

ExamplesYouTubeVimeoDailyMotionMetacafe

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ONLINE COLLABORATION

What It IsA variety of tools

that let people share schedules, co-author documents, and meet online.

ExamplesGoogle DocsAdobe BuzzwordCozimoScriblinkBaseCamp

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EndsMeansMatchMethod

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#3: Match

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Pass TheSniff Test?

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Why?Find itUse itReturnShare

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Who?Know Thy Audience

If You Build It They Will ComeGo Where They Already Are

“{technology} demographics”

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How Much?Return on Investment

(ROI)

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If you put up a web page and never visit it…

If you put up a Facebook page and never visit it…

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ROITime and money to do it

Benefits receivedBenefits you could have gotten

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Potential CostsUpdating your social media site. Coordinating messages (conventional + social).Watching peoples’ entries on your Facebook wall.Watching peoples’ comments on your postings.Following partner groups’ social media.Following other groups like yours but elsewhere.

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EndsMeansMatchMethod

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1. Listen2. Launch3. Manage4. Let Go

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1. ListenFind 5(Blogs, Facebook pages, whatever)

Follow for 2(Every every day or two for a couple weeks)

Participate 2(Contribute at least twice, preferably more)

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2. LaunchCreate an accountAdd pictures, events, thoughts, etc.Integrate with your overall messageAsk people to check it out

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3. Manage

“Don't leave your community organizing

experience at the door.”

Joe GreenCo-Founder Facebook Causes

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3. ManageConsider

Concrete calls to action.Concrete deadlines.

Regular progress updates.Ask people to spread word.

Ask people to spread connections.

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3. ManageAnalyze

How did they find out about you?

Did they take actions because of social media that they wouldn’t

have otherwise?

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4. Let Go

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Poll current staff and volunteers.

Ask if anyone knows a college student.

UW Service Learning (Morgridge Center)

IT Consultants (DANEnet, independent, or for-profit)

Or…

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EndsMeansMatchMethod

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Image Credits Lollapalooza Crowd Surferhttp://www.flickr.com/photos/justinpward/93182613/

Nerdhttp://www.flickr.com/photos/mybluevan/3780363712/

Race 005http://www.flickr.com/photos/jonandbev-adams/2928628386/

Nerdhttp://www.flickr.com/photos/theinfamousgdub/1765952198/

Fannyhttp://www.flickr.com/photos/45631076@N00/43092365/

Daggett's Spinning Wheelhttp://www.flickr.com/photos/maiac/773639488/

Field of Dreamshttp://www.flickr.com/photos/rockman13/1065893976/

Pie Charthttp://www.flickr.com/photos/wheatfields/2587147000/

Conversation Prismhttp://www.flickr.com/photos/briansolis/2735401175/

"Free Kitten!!! Free Kitten!!!”http://www.flickr.com/photos/elnegro/185169520/

HM1900.jpghttp://www.flickr.com/photos/markkenny/468864482/

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The Hope (And Hype)Of Social Media


Electronic Nicotine Delivery Systems · Electronic Nicotine Delivery Systems AKA Electronic Cigarettes or Vape Pens Fact or Hype? Objectives of this presentation qAre ENDS regulated?

Creare un Hype

Hype Springs Eternal

Urban Hype

Space Hype

Hype or profitable

Laconi hype makerspace

Hype Manual

HYPE on presentations

Gartner Hype Cycle

Hype Cycle Discussion

The Hype Machine

Hype Minigolf

TheHuntington Hype

Sound Hype Infographic

Python Hype?

eBook Hype

*hype Made in HARDENER *hype Made BASE COAT A *hype TOP ...hype+nail+colors.pdf · PEARL * hys¿e Nan FL OZ EXOTIC SHEER CHIFFON * hype 0.30 OZ. CASHMERE SHEER BRIDE *hypes PLANT

Do digital trends match the hype? - Cristiano Poian

GREAT SELECTION OF PRE-OWNED VEhICLES 6X3 ADbloximages.newyork1.vip.townnews.com/thederrick.com/...of hype, race day of hype, first 20 laps of hype and hopefully Victory Lane hype

Hype Cycle

Street Hype Newspaper

HYPE, HYPE, HYPE CUBA - Alice d'Orgevalalicedorgeval.com/wp-content/uploads/2016/03/La-Havane... · 2016. 3. 27. · LES ECHOS WEEK-END – 43 11 MARS 2016 STYLE HYPE, HYPE, HYPE,

Hype presentation

Hype research

Revista Hype

What is Free Hype? - Free Hype Launch Spectacular Pitch

Campanha Hype Birthday - 10 anos da Revista Hype

Junkie hype

Wrestling and Blessing - Clover Sitesstorage.cloversites.com/bellemeadeunitedmethodistchurch/... · 2014-08-06 · 16.24-25). A wrestling match with Jesus, though, ends not with defeat

Hype 2011 connection

Hype Cycle 2012

Ball Splines - uk.misumi-ec.com · Ball Splines Both Ends Tapped QBoth Ends Tapped QCheck Assembly Position Match Mark No.'s are entered on nuts and spline shafts ... With Round Flange

English › assets › ProductDownloads › ...2. Insert two AAA size batteries. Make sure to match the (+) and (-) ends of the batteries with the (+) and (-) ends indicated in the

Hype williams