THE HOME DEPOTUtilizing Social Media to Capture the

“Going Green” Market

History and Values

exceptional customer service

provide tools and know-how

how-to clinicstrained staffsave customers money

Eco Optionsproduct line dedicated to Energy Efficiency,

Water Conservation, Healthy Home, Clean Air, and Sustainable Forestry

Proposed Integrated ThemeGOAL: FACILITATE EDUCATION OF THE HOME DEPOT’S ECO-FRIENDLY PRODUCT

LINE

Appeal to eco-conscious consumersTwitter, Facebook, and YouTubeOnline PR for new “green” productsBlogger Outreach GroupInteractive forumSEO tags in all New Strategies

Twitter, Facebook, and YouTube

Implement New Accounts for Twitter, Facebook Eco Options focused

New Eco Options Playlist on The Home Depot YouTube Channel

Online PRPress Releases for

Eco Options Products

The Home Depot’s response to Current Environmental News and Trends

Environmentally Friendly Initiative

Educating the PublicThe Home Depot’s

social and environmental responsibility

attract loyal customers

Blogger OutreachTeam with Home

Improvement Bloggers“Going Green”

Renovation Project Participants

Enhance Image as One-Stop –Shop for Everyday DIY

Facilitate Customer Confidence with Help from The Home Depot

Interactive ForumConnect with Other Customers, Home Depot

StaffEnvironmentally Friendly Topics, Advice

Generate Perceived Benefitsmaking the customer feel important

Gain Customer Knowledgeavenue to influence

Read for Free, Signup to Commentcustomer profile, email

Metrics for SuccessQuarterly Assessments Using Sales Data

% total sales allocated to Eco Options productMonitor Online PR Articles

comments, re-postingsNumber of Followers, Subscribers, Users

Twitter, Facebook, YouTube, Blogs, Interactive Forum

Budget and Timeline ConsiderationsIn the Works Within 4 Months

Up and Running Within 8 MonthsMoney Allocated to Increasing

Customer Care Team to Manage Strategies

Contest for Blogger Outreach Teamdo not have to pay bloggers this wayinstead, cost is just the grand prize

Cost to Data Manage Customer Profilescost of security, cost of coupons