The History Of Advertising Campaigns Of Apple

The History Of Promotion Campaigns By Apple. IncK. Naga SrikarAbout Apple.IncApple Inc. is an American multinational corporation headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, online services, and personal computers.Established:- April 1, 1976

Logo HistoryAbout Apple.Inc

Logo History39 years

39 years

Apples First LogoVOYAGING THROUGH STRANGENEWTON---- A MIND FOREVERSEAS OF THOUGHT--- ALONE

Apples First LogoThe logo did however look a little classic, rather than contemporary though. And also the practicality of this being produced on computers was questioned, leading to Steve Jobs deciding a redesign was needed almost immediately.

Apples First Logo

Preparing The Second Logo

Preparing The Second Logo9

Preparing The Second Logo

10

Preparing The Second Logo

Logo

Preparing The Second 12

Fast Forward

22 Years

The Next Logo

The Next LogoProduction costs

3D

The Next Logo

The Next Logo

Ad CampaignsApple - The company that redefined ads1984 : The Macintosh

1997 : Think Different

As you saw, the ads were less focused on the product, And were more focused on the company, what it aims at and what it stands for

But Consumers wanted to know the product they wanted to buy and NOT about the company selling it. SO, ADS GOT CHANGED1999: The iMac

2001: iPod

Then, the ads turned out too product-focused and boring.And people became more concerned about why the product is BETTER than othersA new ad campaign starts!!

2009: Mac And PC Ads

One More Thing!!!

The Secret???

The way the products were presented by Apple in their keynotes is always unique and interesting. In fact, the most common example for the most effective presentation ever is Steve Jobs introducing the iPhone, when he merged 3 devices.

One Last Thing!!!Thank You!