the handheld graphics market jon peddie research...jon peddie research market’s ability to absorb...
TRANSCRIPT
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The Handheld Graphics Market
Size, needs, and opportunities
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Founded in 2001 - our 24th year Focus and emphasis on Digital Technology, Multi Media,
and Graphics Consulting and market research - Advisor to industry
leaders and financiers Bi-weekly and quarterly reports, various Digital
Technology Market Studies
The Business of Multimedia and Graphics
Jon Peddie Research
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Jon
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CONTENT CONSUMER ELECTRONICS
COMPUTER
PERSONAL DEVICES
HDTV
TV
mobile phones PDA
STBs PVR
DVD
DTV projectors
codec
memory buses and interfaces
movies
DCC games
VizSim
Displays
GPU
SoC
CPU
INDUSTRIAL &
AEROSPACE cockpits
simulators
medical imaging
workstations
THE PIXEL
API OS
DSC portable
media players
UI
telematics consoles
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Three things:
Performance per Pixel (dots) Performance per Price (dollars) Performance per Panel (display) Performance per Package (dimensions) Performance per Position (distance) Performance per Power (days)
OK, six things
What Users Look For?
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Power usage – All agree this is the single most important factor
Performance – Not as critical as everyone can do it now – but
getting balance and sleep power – important
Support of industry standards (Open GL ES)
– Essential
What OEMs Look For
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Targeted end user applications – Everyone agrees the UI and touch are the
most important things today – due to iPhone – Better Web browsers are desperately needed
– Mapping with 3D the next important application
– Games will be important after usability issues are resolved and screens get bigger
Market Aspects
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• Web • Mapping • UI
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Market’s ability to absorb such technology 1. Mobile browsers will ship in 1.5 billion phones a year by 2013, says ABI
Research. The research firm says hi-spec ‘open’ browsers that support AJAX, RSS and other rich content, will account for the vast majority of growth over the next five years, growing from 76 million in 2007 to nearly 700 million in 2013.
2. Global revenues of mobile location-based services (LBS) will hit $13.3 billion by 2013, up from an estimated $515 million in 2007, according to ABI Research. Personal navigation and enterprise services are projected to be the highest revenue-generating services of the five LBS categories profiled, and are forecast to be worth about $4.3 billion and $6.5 billion respectively, per annum, by 2013.
3. Juniper Research expects worldwide mobile gaming revenues to reach $16 billion by 2012, a huge increase over the company’s estimate of $5 billion for 2007. Understanding & Solutions (U&S) projects growth to $6 billion in 2011 from $3.6 billion in 2007 and Gartner essentially splits the difference between the U&S and Juniper data, with a worldwide forecast of $9.6 billion in mobile gaming revenues for 2011.
Factoids
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browsers will ship in 1.5 billion phones a year by 2013 growing from 76 million in 2007 to nearly 700 million in 2013. location-based services (LBS) will hit $13.3 billion by 2013 mobile gaming revenues to reach $16 billion by 2012 growth to $6 billion in 2011 from $3.6 billion in 2007 $9.6 billion in mobile gaming revenues for 2011.
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Which OEMs are most dependant on what type of graphics solutions? – All of them - none have in-house graphics
What is the OEM in need of - or desires? – Price – not that important – Power – very important – Play 2D/3D Game – will be important next year – UI – extremely important now
OEM Needs - Nerds
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OEMs and developers like: – OpenGL ES 1.1 hardware rasterization
most important addition over software rendering • comes with rendering quality improving features like
texture filtering, mipmapping, AA, etc. – Data bandwidth saving features, like texture
compression and tile based rendering – Vertex acceleration, corresponding to old HW
transformation and lighting introduced in DX7 – Anti-aliasing, bump mapping and other quality
improving features only come after the others
Real Nerdy Stuff
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– OpenGL ES 2.0 • benefit over OpenGL ES1.1 is programmable vertex and pixel processing • How this is utilized in handheld games remains to be seen
– Nokia Games has already stated that OpenGL ES 2.0 acceleration is on its way to the N-Gage gaming platform
Next…
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OEMs and developers look forward to:
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There are two commercial benchmarks for mobile phones:
– Futuremark – www.futuremark.com/bdp/3dmarkmobile/
– Kishonti Informatics. www.glbenchmark.com/index.jsp
Both products can test for Open GL ES 1.0, 1.1, and 2.0 Futuremark also has OpenVG 1.0, Java JSR184, Java
JSR 239, and Java MIDP 2.0/CLDC 1.0) Kishonti also has a Java ME benchmark. SPEC is also discussing on a benchmark called
SPECviewperf OpenGL ES
Measuring It
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After five years we’re getting close to delivering what we promised
Apple has woken up the industry and introduced it to the consumer - THANK YOU!
The market is as big as you want it to be – you just have to deliver value
Summary
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