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Page 1: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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An evolving industry requirement

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Page 2: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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Jon Peddie Research

Analysis and research in computer graphics

Bi-weekly industry report: Tech Watch Quarter graphics hardware reports Software industry reports in CAD and

DCC

Kathleen [email protected]

Page 3: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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COLLADAWho needs it?

Introduced Siggraph 2004 Originally intended for game industry Interest has grown among related fields

including CAD and filmmaking

COLLADA SUPPORT: Dassault 3D VIA, Maya, 3ds Max, Poser, LightWave 3D, MaxonCinema 4D Autodesk Softimage|XSI, Side Effect's Houdini, MeshLab, GPure; CityScape, Presagis Creator, CityEngine, Second Life, SketchUp, Ürban PAD, Blender, DAZ Studio, Bryce, Carrara, Luxology modo, EskoArtwork Studio, ArtiosCAD and Strata 3D, Torque 3D, Unity, UnrealDAE Support: Adobe PhotoshopTranslator: Okino

Page 4: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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The crying need

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2005 2006 2007 2008 2009 2010

Game Company Revenues

Electronic Arts Take Two THQ

Activision Midway Games Konami

Source: Company Info

Page 5: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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The good news

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Xbox360 PlayStation 3 Wii Handhelds

Hardware sales to rise

2010

2011

Source: Activision

Page 6: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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Trends driving COLLADA in gaming

Buying cycles compressing Consumers playing online Growing interest in episodes and chapters New platforms demand repurposed

content Sequels (still) rule

In short: content needs to be fluid

Page 7: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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Trends driving COLLADA in CAD

CAD end users are demanding control of their own data

Sites are multi-CAD Enterprise/Contractor relationships

unnecessarily complex due to format problems

Consumer CAD on the rise – including SketchUp, Alibre, DIY CAM (computer aided manufacture)

Page 8: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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Broader Opportunities

The film industry also struggles with file exchange and juggles COLLADA, FBX, Alembic, and proprietary formats

Cross platform development – using actual product models in games, or film-making

Rendering on the rise but people are still building new models from scratch

The Cloud

Page 9: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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Challenges

Page 10: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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COLLADA needs work Phase 1: COLLADA built in response to

obvious need COLLADA has been widely adopted but it

has not been uniformly implemented With today’s announcements people can

move towards conformance Groups may be working with COLLADA,

FBX, Alembic, STEP, and in-house workflows

Page 11: An evolving industry requirement · 2014. 4. 8. · Hardware sales to rise. 2010. 2011. Source: Activision. Jon Peddie Research Trends driving COLLADA in gaming ... FBX, Alembic,

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It’s the end users who are driving COLLADA

Customers are demanding that their suppliers help them with their pipeline problems

Conformance tests and badges give the consumers a tool to demand compliance

It’s time for the wheels to start

squeaking!

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Big Problems

Big Solutions

The Work is just starting