the growth opportunity
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The Growth OpportunityJim Lawrence
Chief Financial Officer
Unilever Investor Seminar
Englewood Cliffs, NJ
November 23-24, 2009
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Welcome to Englewood Cliffs !!!
Englewood CliffsNovember 2009
Sao PauloDecember 2005
WarsawAugust 2006
LondonMarch 2007
MumbaiNovember 2007
Port SunlightNovember 2008
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Safe Harbour StatementThis announcement may contain forward-looking statements, including 'forward-lookingstatements' within the meaning of the United States Private Securities Litigation ReformAct of 1995. Words such as 'expects', 'anticipates', 'intends', 'believes' or the negative ofthese terms and other similar expressions of future performance or results, including any
financial objectives, and their negatives are intended to identify such forward-lookingstatements. These forward-looking statements are based upon current expectations andassumptions regarding anticipated developments and other factors affecting the Group.They are not historical facts, nor are they guarantees of future performance. Becausethese forward-looking statements involve risks and uncertainties, there are importantfactors that could cause actual results to differ materially from those expressed or impliedby these forward-looking statements, including, among others, competitive pricing and
activities, consumption levels, costs, the ability to maintain and manage key customerrelationships and supply chain sources, currency values, interest rates, the ability tointegrate acquisitions and complete planned divestitures, the ability to complete plannedrestructuring activities, physical risks, environmental risks, the ability to manageregulatory, tax and legal matters and resolve pending matters within current estimates,legislative, fiscal and regulatory developments, political, economic and social conditions inthe geographic markets where the Group operates and new or changed priorities of the
Boards. Further details of potential risks and uncertainties affecting the Group aredescribed in the Group's filings with the London Stock Exchange, Euronext Amsterdam andthe US Securities and Exchange Commission, including the Annual Report & Accounts onForm 20-F. These forward-looking statements speak only as of the date of thisannouncement.
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Agenda
1. Positioning Unilever for growth
2. Compelling opportunities for further growth
3. Clear room to improve cash and costs
4. Financial strategy to support growth plans
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Agenda
1. Positioning Unilever for growth
2. Compelling opportunities for further growth
3. Clear room to improve cash and costs
4. Financial strategy to support growth plans
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Unilever has been transformed
Categories Global category led innovation and advertising
Countries From 200+ operating companies to 24 MCOs
R&D Centres Global R&D for more disruptive technologies
Supply Chain Move to regional supply chain networks
Portfolio From disposals to new bolt-on acquisitions
Business Model Global scale combined with strong local roots
Large scale restructuring completed by end 2009
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and is well positioned for growth
Global company with 50% of sales in D&E markets
Our top 25 brands contribute 75% of group sales
9 of our top 13 brands are achieving share gains
Global market leadership in 7 of our 11 categories
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with leading category positions locally
Deo81%
Tea61%
SkinCleansing
73%
Ice Cream69%
Laundry64%
Dressings
74%
% of our sales where we are number 1
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Culture is changing with passion to win
Accountability &
Responsibility
Bias for Action
Consumer &
Customer Focus
Consistent
WinningOrganisation
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Volume growth shows a positive trend
Underlying volume growth (%)
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Q3 08 Q4 08 Q1 09 Q2 09 Q3 09
Operating margin is improving again
-30 bps
-60 bps
+70 bps
-70 bps
+30 bps
Change in underlying operating margin (bps)
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Cash flow delivery is up strongly
YTD 2008
Cash flow from operating activities (bn)
YTD 2009
3.2
4.8
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Agenda
1. Positioning Unilever for growth
2. Compelling opportunities for further growth
3. Clear room to improve cash and costs
4. Financial strategy to support growth plans
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Our mindset is changing
Win share and
grow volume in
every country and
every category
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Compelling opportunities for growth
VIDEO
World of Opportunities
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Key drivers for our growth
Bigger, Better,Faster Innovation
Brilliant Executionwith Customers
MarketDevelopment
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Key drivers for our growth
Bigger, Better,Faster Innovation
Brilliant Executionwith Customers
MarketDevelopment
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Opportunities across all socio-economic tiers
2018
2.42.9
1.7
Affluent
Aspiring
MORE USERS
MORE USAGE
MORE BENEFITS
Market Development GoalSocio Economic Tier
2008
Striving
2.5
2.2 2.8
*Global population (source: World Bank)
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Our markets start early in income spectrum
Population Reach
6.2bn
3.9bn
1.8bn
0.9bn
2.4bn
0 5000 10000 15000 20000 25000
Super premium Ice Cream
Machine dish wash
Deodorants
Personal wash liquidIce Cream OOH
Fabric solution wash
Shampoo
Toothpaste & Toothbrushes
Bar soap
Small surface cleaners powder
GDP / capita $
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Market development in D&E markets
More UsersClinic Plus sachets
Asia, Africa
More UsageKnorr Cooking Conversion
Latin America
More BenefitsSkip Perfect Black/White
Latin America
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Also relevant in Developed markets
More UsersGoodness of Margarine
Europe
More UsageDeo Body Sprays
Global
More BenefitsPyramid Tea Bags
North America
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Key drivers for our growth
Bigger, Better,Faster Innovation
Brilliant Executionwith Customers
MarketDevelopment
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Innovation to fuel our growth
One global R&D team across worldwide network
Developing disruptive new technologies
New R&D capabilities for competitive advantage
Building external collaboration and partnerships
Unilever Executive leads key innovation choices
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Bigger, better innovation rolled out faster
Vaseline Sheer Infusions
with GQ Technology
USA
Family Goodness
Whipped Margarine
LATAM
Dove for Men
Deodorants and Body Wash
EUROPE
Sunsilk Hair Care
New Co-Creations Line
ASIA
Magnum Temptation
Exclusive 3D shaping technology
EUROPE
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Key drivers for our growth
Bigger, Better,Faster Innovation
Brilliant Executionwith Customers
MarketDevelopment
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Customer service improving in key countries
January
Number of top 20 countries meeting customer service targets
September
17
7
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Building business with customers
Working together to help our customers grow faster
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Better customer capabilities
Better shopper understanding and in-store marketing
New YorkLondon
Paris
Shanghai
Sao Paulo
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Strengthening the portfolio through M&A
250 acquisitions*210 disposals*
* Number of Unilever M&A transactions since 1995
40% of today was acquiredsince 1995 (16bn)
40% of what we had in 1995is not with us today (17.5bn)
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Bolt-on acquisitions to accelerate growth
Example: Sara Lee Personal Care
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Agenda
1. Positioning Unilever for growth
2. Compelling opportunities for further growth
3. Clear room to improve cash and costs
4. Financial strategy to support growth plans
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Margins competitive not best in class yet
Operatingma
rginbeforeRDIs
5%
10%
15%
20%
25%
Unilever
* Unilever underlying operating margin relative to key peers (actual 2008 reported numbers).
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From To
Further room to improve global buying
Decentralised HPC and Foods
Insufficient leverage of scale
Poor discipline in NPI buying
Lack of information and clarity
Global buying approach
Chief Procurement Officer
Radical SKU simplification
Simplified supplier base
New NPI buyer on board
IT systems for procurement
Global reporting in place
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Further room to improve overheads
Overheads
as%ofsales
4%
8%
12%
16%
20%
Unilever
* Unilever overheads as % of sales relative to key peers (actual 2008 reported numbers).
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Further room to improve working capital
Workingcapitalas%of
sales
2%
4%
6%
8%
10%
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009IFRS
* Unilever annual average working capital based on 5 quarters (with 2009 MAT based on a 12 months rolling basis).
MAT
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Continued focus on ROIC
Returnon
investedcapital*
3%
6%
9%
12%
15%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009IFRS
* Unilever reported return on invested capital (with 2009 MAT based on a 12 months rolling basis). Excluding profit on disposals.
MAT
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Consistent financial strategy
Committed to strong single A credit rating
Access to capital markets at attractive rates
Continued focus on strong cash flow delivery
Move to quarterly dividends in 2010
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Priorities for use of cash
Increase capital expenditure to support growth
Maintain attractive, sustainable, growing dividend
Bolt-on acquisitions: 1-2bn per annum available
No share buy-backs planned in the near term
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Conclusion
Unilever is now well positioned for growth
Selective bolt-on acquisitions to accelerate growth
Clear room to improve cash and costs
Financial strategy to support growth plans
Compelling opportunities to drive organic growth
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Compelling opportunities for growth
VIDEO
Sara Lee