1. Inception 2. Execution 3. Launch

Phase The Idea Phase Building It Release & Iterate

Challenges 1. Shiny object syndrome 2. Brainstorming separately 3. Not knowing users

1. Different languages and interests 2. Lack of buy-in and consensus 3. No clear user based script

1. Lack of launch (QA scripts) plans2. Not knowing what to do next 3. No system to get user feedback

Tools 1. Business Prioritization Workshop2. Brand Workshop3. User Definition

1. The Groop Brief 2. The Groop Planning Kit 3. User Story Toolkit

1. QA Toolkit2. Launch Plan Toolkit3. User Testing Toolkit

Results PurposeFocusClear Priorities

Motivation Commitment Clarity

Confidence Adoption Learning

The Groop System Foundation

1. Inception 2. Execution 3. Launch

Product Definition

1. Brand Definition2. User Profiling3. Business Priorities 4. Competitive Audit5. Story6. Messaging7. Groop Brief

1. User Stories2. Use Cases & Flows3. Sitemap4. Wireframes5. Development Spec.6. Content Spec.

1. Database Layer2. Application Layer3. Presentation Layer4. Elements (CSS, Javascript, Flash etc.)5. Hosting Setup6. Q/A & Load Testing

1. Bug Fixes2. Analytics3. Site Administration4. Multivariate Testing5. Marketing6. Partners7. Celebration

1. Analysis2. Usage Patterns3. Demographic Detail4. Feature Revision5. User Focus Groups6. Release Planning7. Performance

1. Stylescape2. Identity System3. Typography4. Iconography5. Color Palette6. Style Guide

1. Copywriting2. Imagery3. Videography4. Animation5. Editing6. Rights Clearances7. Content Loading

1. Template Design2. User Interface3. Front End Spec.4. Design Application5. User Testing6. Product Revisions7. Marketing Strategy

Information Architecture

Identity & Visual Design

User Experience

Development (Front & Back)

Content Creation

Launch & Iterate