the greater washington dc chapter corporate sponsor …€¦ · · 2016-08-30the greater...

C O N N E C T . I N S P I R E . A S C E N D . T M

The Greater Washington DC ChapterCorporate Sponsor Prospectus 2016

The Greater Washington DC Ascend network is a chapter of the is the largest, non-profit Pan-Asian membership organization for business professionals in North America. Established in 2005, Ascend’s network includes 60,000+ senior executives, professionals, and MBA/undergraduate students involved in its 50+ chapters. It offers robust professional development and career enhancement programs designed to cultivate Pan-Asian talent.

About Ascend Greater Washington DC Chapter


Our VisionThe Greater Washington DC Ascend network aims to enhance the presence and influence of current and future Pan-Asian business leaders and serve as a collective voice for Pan-Asian business communities.

Our Objectives• Enhance the presence, influence and visibility of current and future Pan-Asian

business leaders• Develop the full potential of members by leveraging the Ascend network in the

Greater Washington DC area• Build awareness and eminence for our corporate partners while helping them

achieve their business, talent, and diversity goals

• Access to state-of-the-art leadership and professional development training

• Further advancement opportunities through career-enhancing programs, mentorship and access to sponsors

• Networking with senior executives and peers across industries

• Recognition from corporations and community for contributions and leadership

• Business growth through relationships and access to Ascend’s networks and Fortune 500 global executives

• Talent acquisition, talent development and retention utilizing Ascend’s networks and leadership programs

• Diversity enhancement through partnerships with Employee Resources Groups (ERGs) and utilization of Ascend’s programs, executive networks and best practices

• Deeper understanding of the differences between and the importance of bridging Pan-Asian and western business cultures

Our Value Proposition

Value for Corporations Value for Professionals


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17 Professional Chapters • 34 Student Chapters


Our Locations and Chapters

Convention Recognition

• Approximately 1,400

CPE certificates issued

• 7 award recipients

• 11 scholarships

awarded

• 240 organizations

represented

Membership Numbers

• 8,000 members (including Ascend

Canada and AscendNAAMBA)

• Reach of over 60,000

• 63% professionals, 15%

executives, 22% students

• Members from over 250 major

companies including the Fortune

100 and Diversity 50

2015 National Convention

• Over 2,000 registered

participants

• 64% with graduate degrees or

pursuing one

• 13% executives, 60%

professionals, 27% students

(graduate & undergraduate)

• 59% female, 41% male

Over 2,000 registered

participantsat our 2014

National Convention

8,000 members

Reach of over

60,000

Our Reach

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Our Corporate Partners(Partial List)


• Desired Outcome: Create a platform to support Pan-Asians currently on Corporate Boards and develop candidates for future Board service

• Objectives:

• Increase pipeline and placement of qualified Pan-Asian corporate board candidates

• Educate and support Pan-Asians to become successful members of Corporate Boards and Corporate executive management

• Partner with corporations to identify and develop pipeline of current and prospective Pan-Asian candidates.

• Educate major decision makers to invest in the development and advancement of Pan-Asians for boards.

• Produce research/thought pieces on the current representation of Pan-Asians on boards

Pinnacle – The Pan-Asian CorporateBoard Member Initiative

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The Stanford Advanced Leadership Program (ALP):• Accelerates the development of global business

leadership skills of senior executives at U.S. companies

• Strives to address the disparity between the number of Pan-Asians in the corporate workforce and those in executive positions

• Includes participants who are mostly high level Pan-Asians

Advanced Leadership Program (ALP)

In collaboration with the Stanford Graduate School of Business, Ascend created the Advanced Leadership Program (ALP) – a first of its kind executive program for high-achieving Pan- Asian leaders.


EXECUTIVE INSIGHT SERIESTM

(EIS)EXECUTIVE INSIGHT FOR WOMEN

(EIW)

The Executive Insight SeriesTM (EIS) assists high-potential Pan-Asian managers, seniorprofessionals and young executives attain leadership roles in major U.S. corporations.

Ascend created The Executive Insight for Pan-Asian Women (EIW) program to help mid-level Pan- Asian female managers address common challenges as they rise within their respective organizations in corporate America. Developed by Pan-Asian female executives based on contemporary issues raised during focus groups conducted in 2013, this program provides both conceptual frameworks and pragmatic, actionable advice on addressing these issues with a deep understanding of the influence from Pan-Asian cultural values.

• Features five Ascend-created interactive modules focused on executive leadership skills for groups of up to 30 high-potential managers and recent executives

• Modules developed/delivered by Pan-Asian corporate executives and available exclusively to Ascend corporate partners nationwide and to local chapters

• Scope covering real-life management decisions made, what behaviors, skills, competencies, and experiences are needed at the executive level, and the unwritten rules of the game

Executive Insight SeriesTM (EIS)


EXECUTIVE INSIGHT FOR WOMEN (EIW)

EXECUTIVE INSIGHT FOR WOMEN (EIW)

Ascend created The Executive Insight for Pan-Asian Women (EIW) program to help mid-level Pan- Asian female managers address common challenges as they rise within their respective organizations in corporate America.

Ascend created The Executive Insight for Pan-Asian Women (EIW) program to help mid-level Pan- Asian female managers address common challenges as they rise within their respective organizations in corporate America. Developed by Pan-Asian female executives based on contemporary issues raised during focus groups conducted in 2013, this program provides both conceptual frameworks and pragmatic, actionable advice on addressing these issues with a deep understanding of the influence from Pan-Asian cultural values.

• Developed by Pan-Asian female executives based on contemporary issues raised during focus groups conducted in 2013

• Provides both conceptual frameworks and pragmatic, actionable advice on addressing these issues

• Conducted with deep understanding of the influence from Pan-Asian cultural values

Executive Insight For Women (EIW)


MYTHS OF ASIAN LEADERSHIP

Myths of Asian Leadership /Executive Presence, Are You

Standing Out?

Myths of Asian Leadership program examines common misconceptions about Pan-Asians and why so few Pan-Asians in global corporations reach the senior level. Despite the strong work ethic, academic achievement and extensive contributions to business, few Pan-Asians have obtained senior leadership or executive level positions.

• Identifies the top “Myths of Asian Leadership”

• Facilitates understanding and enlightenment of the “Myths”– are they real or not?

• Presents concrete ways for Pan-Asians to overcome these myths, limitations or excuses

You are smart and driven; you work hard, and are good at what you do. But that alone may not beenough to get you a promotion or a leadership position leading to the corner office. Numerous other factors that constitute "executive presence" also play a vital role in how far you go – from your wardrobe to your ability to inspire colleagues. Can you achieve executive presence to help your career aspirations? Can executive presence be learned or is it an illusive art?

EXECUTIVE PRESENCE, ARE YOU STANDING OUT?

Outcomes from the session:• Understand what executive presence means for Pan-Asians• Why it is important to have executive presence and why you should want it• Learn about the key characteristics of someone with executive presence and how you can achieve it


ANNUAL ASCEND NATIONAL CONVENTION & CAREER FAIR

Ascend National Convention

Ascend National Convention & Career Fair is the premier Pan-Asian conference for business leaders, senior executives, professionals, and students.

• Participants representing a wide cross-section of the Pan-Asian community come together for 3 days of professional development

• Inspirational, high-impact leaders and rising stars in the business community as well as exemplary students are recognized during the Leadership and Scholarship Luncheon and the Gala Dinner

• For our corporate, government, academic, and non-profit partners and sponsors, the Convention offers an unmatched branding and talent acquisition platform

AscendNAAMBA LEADERSHIP CONFERENCE & CAREER EXPOSITION

AscendNAAMBA Conference

The National Association of Asian MBAs (NAAMBA), Ascend's national organization, convenes for an Annual Leadership Conference & Career Exposition.

• Provides its partners across industries, a platform for Pan-Asian MBA talent acquisition, as well as opportunities for employee training and professional development

• Offers domestic and international MBA students and job seekers opportunities to connect with recruiters and engage in and excel through career development workshops

• Celebrates exceptional and inspirational Pan-Asian leaders at its Gala Awards Dinner

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LEAD (LEADERSHIP, EMPOWERMENT, ADVANCEMENT, AND DEVELOPMENT) SERIES

MENTORSHIP

Regional and Chapter Programs

Ascend’s LEAD Series helps members develop and strengthen leadership skills that enable them to advance and achieve their professional goals. Executive panelists from diverse fields share experiences including what shaped their decisions and perspectives. Mentoring circles

and/or a general question and answer session follow the panel discussion.

The 12-month mentoring program provides the tools necessary to enhance leadership, teaching and coaching skills. Mentors have the opportunity to strengthen knowledge base

and improve communication skills while gaining satisfaction and recognition by helping mentees gain insight that help them develop professionally.

INSPIRING ACROSS GENERATIONS (IAG) CONFERENCES

Inspiring Across Generations (IAG) regional conferences gather our corporate and community partners for a day of leadership, mentorship and relationship development programs providing insight and benefits for both students and seasoned professionals. These

conferences also provide networking opportunities with leaders, professionals and students at the local level.


Regional and Chapter Programs (cont’d)BUSINESS ROUNDTABLE / CXO SERIESThis series of events is designed to foster discussions among business executives of companies. The objective of the program is to create relationship opportunities for mid-level and senior executives, enhance financial and business knowledge, showcase successful Pan-Asians and discuss complex and relevant business issues. Sample topics have included: Mergers & Acquisitions, Clean Technology, Doing Business in Asia and Healthcare in the US.

NETWORKING INITIATIVESAscend seeks to identify, develop and empower Pan-Asian leaders. Ascend targets individuals from variety of companies and students from top tier universities to participate in networking activities. The goals of Ascend Networking Initiatives are to:• Provide networking opportunities for business development and career development• Present opportunities to students to enhance knowledge of major corporations, network with potential employers, and develop relationships• Build new relationships with peers from variety of companies


COMMUNITY OUTREACH INITIATIVESAscend gives back to the community through participation in a variety of volunteer events. The goals of the Community Outreach Initiatives are to:• Provide opportunities to the members to give back to the community• Increase Ascend’s presence in the community

STUDENT CHAPTERS AND MBA AFFILIATESOur student chapters focus on fostering the next generation of Pan-Asian leaders. Student chapters organize networking events, company visits, and deliver programs focusing on leadership training and provide resume and interview critiques. These chapters bring unique value to the members by creating a platform for career development and by helping them build a network of mentors and coaches. Existing MBA clubs are part of our MBA initiative and affiliate program. The Greater Washington Chapter currently fosters a close relationship with the University of Virginia Darden School of Business, officially called a Student Business Alliance.

Regional and Chapter Programs (cont’d)


AFFINITY GROUPS, EMPLOYEE RESOURCE GROUPS (ERGs) AND BUSINESS RESOURCE GROUPS (BRGs)Ascend works with corporate affinity, diversity and multicultural groups to bring content and programming to partners and other organizations. We help these groups share best practices and enhance their value to corporations. We work with associations such as Association of Latino Professionals in Finance and Accounting (ALPFA), National Arab American Bar Association (NAABA), National Association of Asian American Professionals (NAAAP), and Asian Pacific Bar Association (APABA) to increase external involvement and relationship-building.

MEMBERSHIP AND SOCIAL PROGRAMSMembership and social programs complement our professional programs to build deeper relationships in the community with networking functions and other fun-filled activities.


Regional and Chapter Programs (cont’d)

Greater Washington DC ChapterMembership Profile

The Greater Washington DC area ranks sixth in the list of metropolitan areas (greater than $250,000 people) with the highest population of Asian Americans, 9.3% of total population.1

Despite the approximately 572,000 Asian Americans living in this area, most of our members have less than 5 years of experience. Almost a quarter of our membership are mid-level managers, and another 30% are senior managers and executives. Our Chapter provides various types of programming for all members throughout their careers, although most programs tend to focus on our mid-level and junior members since they comprise the majority of our membership.

1 2010 Census

40%

23%

16%

9%

2%3%

7%

0-4 years 5-9 years 10-14 years

15-19 years 20-24 years 25+ years

Other

Years of Experience


Greater Washington DC ChapterCalendar of Events

Month Event

January (none planned)

FebruaryMock Interview Workshop at Johns Hopkins University (2/20)

Lunar New Year Event (2/25)

MarchGeorge Mason University Open House (3/17)

April Consulting Bootcamp(5/16)

May Dragon boat Race (5/21-22)

Women of Ascend/APAHM (TBD)

CEI Leadership Offsite Retreat (5/13-5/15)

Student Consulting Bootcamp (5/23 and 5/31)

June CEI Leadership Module 2 (TBD)


Month Event

June NAAMBA Event (TBD)

Members Only Event (TBD)

July CEI Leadership Module 3 (TBD)

Student Summer Intern Social (TBD)

August (none planned)

SeptemberProfessional Development Workshop (TBD)

CEI Event (TBD)

October (none planned)

November CEI Event (TBD)

IAG (11/11 – 12)

Greater Washington DC ChapterCalendar of Events

Month Event

January (none planned)

February Mock Interview Workshop (2/20)

Lunar New Year Event (2/25)

March George Mason University Open House




June CEI Event @2

July CEI Event #1 (TBD)

Intern Summer Social (TBD)

Member Appreciation Event (TBD)


Month Event

August (none planned)

September PD Workshop (TBD)

CEI Event #2 (TBD)

March (none planned)




June (none planned)

July CEI Event #1 (TBD)

Intern Summer Social (TBD)

Member Appreciation Event (TBD)

General Annual Sponsorship Levels and Benefits

Benefits $2,000 1 $3,000 2 $5,000 3

Passes to other chapter events 3 6 6

Speaking opportunities 2 3 3

Exclusive or co-host one event 1 1 2

Annual memberships 5 10

Company logo on chapter website/newsletter

Membership to Board of Directors

Note: These are our standard sponsorship packages. We will work with you to tailor a sponsorship package that best meets your needs.


1. Estimated value at $3,060. 2. Estimated value at $5,745. 3. Estimated value at $13,490.

DC IAG Sponsorship Levels and Benefits

Benefits $2,500 1 $3,500 2 $6,000 3

Company logo on chapter website/newsletter

DC IAG passes 5 10 15

Invitation to DC chapter event 3 5 10

Mentorship opportunity 1 3 5

Speaking opportunity 1 1

Exclusive or co-host one workshop 1

Note: These are our standard sponsorship packages. We will work with you to tailor a sponsorship package that best meets your needs.


1. Estimated value at $3,000. 2. Estimated value at $6,525. 3. Estimated value at $13,600.

Greater Washington DC ChapterContact Information

Wayne FongPresidentGreater Washington DC Chapter

[email protected]

Tristan NeryExecutive Vice PresidentGreater Washington DC [email protected]

Kimberly TranExecutive Vice PresidentGreater Washington DC [email protected]

http://www.ascendleadership.org/?page=washington

Jessica BlazerSecretaryGreater Washington DC Chapter

[email protected]

Lily CaoTreasurerGreater Washington DC [email protected]


mailto:[email protected]





the greater washington dc chapter corporate sponsor …€¦ · · 2016-08-30the greater...

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