THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail

Oliver Woods RED2 Digital

Red² Digital

Agency Credentials

RED2 DIGITALRegional Digital AgencyPerformance SpecialistsHQ = Saigon (HCMC)

THREE PRIORITIESDigital Marketing, In-StoreWarung of the FutureLessons for a Digital Salesforce

BURGERS & BONESDriving offline traffic with digital marketing

15,000300

T H E N U M B E R O F P O S T S AV E R A G E F B U S E R S C O U L D S E E D A I LY F R O M A L L C O N N E C T I O N S

T H E N U M B E R O F P O S T S AV E R A G E F B U S E R A R E A C T U A L LY S H O W N D A I LY

INSTAGRAMMABILITY

GOLIVE

OR GOHOME!

HOW TO WINBe Instagrammable:

compelling imagery & video

Motivate customers to share & create

Curate & distribute - don’t create & pray!

A WARUNG A type of small family-owned business

SOURCE: www.techinasia.com/indonesia-fintech-report-2016

GET READY!

THE RETAIL DESTROYER?

“OUR VERY LIVING IS SELLING. WE ARE ALL SALES PEOPLE”

BONOBO Guideshops: offline-to-online

IN-STORE CONCIERGE

BONOBO Guideshops: offline-to-online

BONOBO Guideshops: offline-to-online

REALPEOPLE

E-REZEKI Crowdsourcing Labour

OVERKILLRobots

AugmentationLazy Automation

THIS GUY IS THE FUTURE OF RETAIL

THE GREAT TRANSFORMATIONHow Asian SMEs are digitally transforming traditional retail

Oliver Woods RED2 Digital