The

Game of Thrones Guide to

Content

Marketing

Sure, the

Starks, Lannisters, and

Targaryens

delight audiences with their tales of

adventures, lust, and betrayal. But they also have a helluva lot to teach us

Content Marketers …

The

CERSEI Principle

Always be

strategizing.

A successful content marketing program is a strategic program, one that’s consistently focused on the big picture.

The Lesson: HAVE A STRATEGIC MINDSET.

Create a strategy to guide everything you do. 1

2 Build and leverage strategic alliances.

3 Be ready to adapt as circumstances change.

4 “And don’t be surprised if your !rstborn turns out to be a tool.” – C.L.

The

TYRION Principle

You don’t have to

be big to be a badass.

Some of the most successful content marketers are small companies with the agility to act quickly and capitalize on current trends.

The Lesson: USE YOUR LEVERAGE.

Use content to deepen your personal relationships with customers.

1

2 Jump on trending topics as appropriate.

3 Respond immediately to questions, comments, and social mentions.

4 “Yeah, chicks dig us little guys.” – T.L.

The

Daenerys Principle

Build a strong

team around you.

Good content marketers understand that one person can’t do it all. That’s why they build strong circles of experts — inside and outside their businesses — to support their strategies.

The Lesson: IT’S ALL IN THE TEAMWORK.

Avoid placing all the responsibility on one person. 1

2 Bring in other team members to incorporate a variety of perspectives into your content.

3 Fill in the gaps with outside experts.

4 “And dragons. Don’t forget the dragons.” – D.T.

The

ARYA Principle

Be who you are.

Successful content marketers !t into no one’s mold.

They spend a lot of time and effort !nding their own unique voice … and then they rock it.

The Lesson: BE YOURSELF.

Develop your own unique voice. 1

2 Infuse your style into every piece of content.

3 Draw inspiration from other successful content marketers, but steer clear of imitation.

4 “And always keep your Needle sharp.” – A.S.

AND FINALLY …

The

Ned Principle

Winter is coming.

The day will come when a blog post or article is due tomorrow … and you’ve got nothing.

The Lesson: BE READY.

Maintain a bank of content ideas for emergencies. 1

2 Keep your creativity-jogging tools handy.

3 Have a good network of peeps who can help.

4 “And don’t get your head lopped off.” – N.S.

Always be strategizing.

TO SUM UP …

1

2

3

4

You don’t have to be big to be a badass.

Build a strong team around you.

Be who you are.

Winter is coming (so be ready). 5

BY RACHEL PARKER.

@ResonanceCont

Insert CTA Header

To learn more about content marketing, visit our blog at ResonanceContent.com/blog