The
Game of Thrones Guide to
Content
Marketing
Sure, the
Starks, Lannisters, and
Targaryens
delight audiences with their tales of
adventures, lust, and betrayal. But they also have a helluva lot to teach us
Content Marketers …
The
CERSEI Principle
Always be
strategizing.
A successful content marketing program is a strategic program, one that’s consistently focused on the big picture.
The Lesson: HAVE A STRATEGIC MINDSET.
Create a strategy to guide everything you do. 1
2 Build and leverage strategic alliances.
3 Be ready to adapt as circumstances change.
4 “And don’t be surprised if your !rstborn turns out to be a tool.” – C.L.
The
TYRION Principle
You don’t have to
be big to be a badass.
Some of the most successful content marketers are small companies with the agility to act quickly and capitalize on current trends.
The Lesson: USE YOUR LEVERAGE.
Use content to deepen your personal relationships with customers.
1
2 Jump on trending topics as appropriate.
3 Respond immediately to questions, comments, and social mentions.
4 “Yeah, chicks dig us little guys.” – T.L.
The
Daenerys Principle
Build a strong
team around you.
Good content marketers understand that one person can’t do it all. That’s why they build strong circles of experts — inside and outside their businesses — to support their strategies.
The Lesson: IT’S ALL IN THE TEAMWORK.
Avoid placing all the responsibility on one person. 1
2 Bring in other team members to incorporate a variety of perspectives into your content.
3 Fill in the gaps with outside experts.
4 “And dragons. Don’t forget the dragons.” – D.T.
The
ARYA Principle
Be who you are.
Successful content marketers !t into no one’s mold.
They spend a lot of time and effort !nding their own unique voice … and then they rock it.
The Lesson: BE YOURSELF.
Develop your own unique voice. 1
2 Infuse your style into every piece of content.
3 Draw inspiration from other successful content marketers, but steer clear of imitation.
4 “And always keep your Needle sharp.” – A.S.
AND FINALLY …
The
Ned Principle
Winter is coming.
The day will come when a blog post or article is due tomorrow … and you’ve got nothing.
The Lesson: BE READY.
Maintain a bank of content ideas for emergencies. 1
2 Keep your creativity-jogging tools handy.
3 Have a good network of peeps who can help.
4 “And don’t get your head lopped off.” – N.S.
Always be strategizing.
TO SUM UP …
1
2
3
4
You don’t have to be big to be a badass.
Build a strong team around you.
Be who you are.
Winter is coming (so be ready). 5
BY RACHEL PARKER.
@ResonanceCont
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To learn more about content marketing, visit our blog at ResonanceContent.com/blog