the future of young people in community broadcasting

Overview

• What does the evidence suggest?

• Case study: SYN Media

• What does this mean for the community broadcasting sector?

• Break-out groups

• Summaries and conclusion

• Where to from here?

• Additional information

What does the evidence suggest?

• Mission Australia’s National Survey of Young Australians• ABS’s Time Use Survey 2006• Australian Council for the Arts’ More Bums in Seats: Australian

Participation in the Arts• CBAA’s Community Radio National Listener Survey 2008• CBAA’s Community Broadcasting Database: Sector Survey

2007-08

Mission Australia’s National Survey of Young Australians

Australian Bureau of Statistic’s Time Use Survey 2006

Australian Council for the Arts’ More Bums in Seats: Australian Participation in the Arts

Levels of creative participation in the arts by age

0 10 20 30 40 50 60 70

At least one art form

Music

Creative Writing

Theatre & Dance

Visual Arts & Crafts

15-24 (%) Total (%)

Levels of receptive participation in the arts by age

0 10 20 30 40 50 60 70 80 90 100

At least one art form

Music

Creative Writing

Theatre & Dance

Visual Arts & Crafts

15-24 (%) Total (%)

Australian Council for the Arts’ More Bums in Seats: Australian Participation in the Arts

Levels of internet use

0102030405060708090

100

15-24 (%) 25-34 (%) 35-44 (%) 45-54 (%) 55-64 (%) 65+ (%)

Used the internet Used the internet for the arts

Creative Participation - 26 years and underSecondary school students (%)Tertiary students (%)Employed (%)Unemployed* (%)Total (%)

Visual Arts & Crafts 33 28 24 22 22Theatre & Dance 33 17 12 3 7Creative Writing 43 38 21 24 16Music 33 30 28 31 15At least one art form 71 68 51 36 41

Receptive Participation - 26 years and underSecondary school students (%)Tertiary students (%)Employed (%)Unemployed* (%)Total (%)

Visual Arts & Crafts 35 46 37 29 38Theatre & Dance 41 46 41 20 40Reading 80 89 84 72 84Music 59 69 76 48 57At least one art form 92 97 96 88 92*Caution, small base size

CBAA’s Community Radio National Listener Survey 2010

• 26% young people listen to community radio

• Young people make up 18% community radio audience

• 51% young people are aware of community radio

CBAA’s Community Broadcasting Database: Sector Survey 2007-08

• 88% of stations have young volunteers

• Young volunteers make up 20% (4,013)

• Greater number of young volunteers at:

• Youth stations• Metropolitan stations• Ethnic stations• Stations earning more money per annum

Case Study: SYN Media

• Youth-run community media organisation

• All volunteers aged 12-25

• Key group of volunteers; around 25 in total

• Over 200 volunteers at any time

• Less than 20% formal roles/responsibilities

What does this mean for the community broadcasting sector?

• Better understand the benefits to young people and stations

• Develop new models for volunteer participation

• Provide space and support for young volunteers

• Resources to build station capacity

• Survival of community broadcasting relies on young people

Break-out groups…

• How to retain young people at your station (Jenny O’Keefe)

• How to engage young people using online technologies (Jonathan Brown)

• What the future of the community broadcasting sector looks like (Jon King)

Summaries and conclusion

• How to retain young people at your station (Jenny O’Keefe)• How to engage young people using online technologies

(Jonathan Brown)• What the future of the community broadcasting sector looks like

(Jon King)• Feedback wall

Where to from here?

• Collate info and send out to participants

• Develop resources

• Promote youth participation across sector

• Provide advice to sector organisations and stations

• <motion for action to CBAA?>

Additional information

• CBloggers

• Jon is facilitating the CBF Grants – The Inside Scoop session at 4pm in the Boardwalk Gallery

• CBF grant information can be found at www.cbf.com.au• CBOnline Funding Survey

• Amrap Resources and Funding Survey