future broadcasting - what will be expected
TRANSCRIPT
Future Broadcasting-What will be expected?
2015. 3. 26.
서울과학기술대학교
전자IT미디어공학과
박상일
Is watching TV your daily routine?
Viewer: Trend
The trend has changed!
I can watch TV whenever/wherever I want!!
Viewer : New Trend
Interactive Real-time mobility
What will be the next trend of broadcasting?
Better resolution: better TV?
Black&WhiteTV Color TV HD TV UHD TV
Analog TV Digital TV
Comparison of Resolutions
~440*486px 1920*1080px 3840*2160px
UHD Display
cheaper, bigger, higher, faster !
New experience
3DTV & Surround sound will be applied
to broadcasting?
New experience - Problems
• Not comfortable
• Not convenient
• Not adjustable
• Not realistic
• Not cheap ;)
New experience - candidates
• VR Experience
• Drone
• Free-view point TV
VR Experience
Samsung – “Project beyond”
Drone
Parrot – “Bebob drone”
Applied Technology
Google – “Video Stabilization on YouTube”
Applied Technology
Oculus VR – “Image geometry correction”
Free-view point TV
Space Recall – “Free View-point Project”
Futuristic TV
Microsoft – “HoloLens”
NEW SERVICE MODEL
What did we learn from Alibaba ?
iTunes: get music onto iPod
SAP: execute ERP systems
Facebook: connect related people
Smart grid: capture power source and route
Nike Fuel: enhance your exercise experiences
The business system must provide :Service on Demand, 3rd party access and governance
TO BE A PLATFORM BUSINESS
Platforms have opennessBut should not easy others to follow
Platforms have diversity.Functional similarity makes a variety of platforms
Can Barbie Doll be a platform?
Can Barbie Doll be a platform?
- The Oxford Handbook of Innovation Management
by Annabel Gawer , Michael Cusumano
BUSINESS VALUE CHAIN in Coffee
Anything can be a Platform
Roasting COFFEE Customer
Green-been Purchase
Coffee Farm
www.RoastingBarn.com
Packaging
NEW SERVICE MODELS
Uber taxi
NEW SERVICE MODELS
Air BNB
NEW SERVICE MODELS
Oculus Rift
NEW SERVICE MODELS
SOCAR Car sharing
ALL THINGS DIVERGED
is tied by Platform!
FREE(will be)
(or soon)
Question?
Content is the KING, is it ?
Internet (Network)
Devices
Time
Contents
DIVERGENCE ERAWhat will be expected for the future broadcasting?
