the future of social objects - internetome conference

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The Future of Social Objects Nov 10, 2010, London

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What are the design principles that will drive the creation of the next generation of objects? When you can safely assume that not only ubiquitous, high bandwidth networked communications are available, but also that the behaviour of people has been already primed to understand, and almost empathically relate to realtime data collection, and feedback, entirely new classes of useful objects can emerge. Couple this with rapid prototyping, and the tight feedback loop of constantly measuring interaction, with its resulting utility, and what you’ll find is a radically different way of organizing the creation, distribution, use, and re-use of the manufactured world we live in.

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The Future of Social Objects

Nov 10, 2010, London

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<0> Warmup<1> Nature Doesn’t Care<2> Change<3> Today<4> Tomorrow

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David OrbanFounder & Chief Evangelist

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davidorban

Please connect, now!

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<0>

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Warmup

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27 > 100

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..., 1, 2, 4, 8, 16, 32, 64, 128

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... 0.0156250.031250.06250.1250.51...

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Questions

Answers

Ignorance

Kevin Kelly - kk.org

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</0>

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<1>

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NatureDoesn’t Care

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How it Used to Be

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“Mother NatureIs a Bitch!”

Edward A. Murphy, Jr. - 1949 ca.

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</1>

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<2>

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Change

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What Changed?

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...Then Changed...

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...And Changed Again

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Technology Isthe Means

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Barriers to Adoption

SocialLegal

...

...Infrastructural

Economic

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</2>

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<3>

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Today We Can Fail

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"The formula for success? Double your rate of failure."

Thomas J. Watson, IBM

“The Internet multiplied a thousandfold our failure rate,

without increasing the cost of our success”

Cory Doctorow

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<Example>

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<Yesterday>

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Columbus

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Water Hemisphere

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<Today>

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Web 2.0 Startups

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</Example>

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William Gibson

The future is already here. It is just not evenly distributed yet

Fred Armitage

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The Open Internet Of Things

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Evolving Devices

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Spime = SPace + tIME

Bruce Sterling

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Spime

memorycomputation

communicationlocationsensor

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Social Object

a spime participating in structured groups w i t h h u m a n s , o r other spimes

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1

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UbiquitousConnectedness

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IPv4

IPv6

Atoms

≈ 109

≈ 1038

≈ 1080

A Granular World

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IPv6 & Our Cells

IF we assign a unique address to each cell in the human body

THEN we can handle a septillion individuals (10^24)

WITHOUT resorting to NAT! :)

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Drawing Fine Lines

Wonderlane

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2

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Tight Feedback Loop

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Necessary Autonomy

Platform Orders of magnitude

PCs ≈ 108

Mobiles ~ Humans ≈ 109

Spimes > 1010

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Around Us Already

Ryan Harvey

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3

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Constantly Measuring Interaction

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Network Evolution

Generation Isotropy Access

Web data knowledge

Web 2.0 applications social

Spimes sensors world

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Redundancy of spimes

NASA JPL

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4

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Realtime Data

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Changing Dialogue

Generation Bandwidth M2M Index

Industrial apps Kb/s 1%

Realtime Web Mb/s 10%

Spime Networks Gb/s 99%+

M2M index: M2M/M2H, communications among machine in proportion to those with humans

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Data deluge

µµ

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5

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New ClassesOf Useful Objects

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Not Blind Anymore

Object # sensors

Mobile phone 10

Car 50-100

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Awareness

Volvo

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Awareness

NY Times

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6

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Common Sense Understanding

privacyrelationships

needsemotions

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Empathy

Engaget

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</3>

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<4>

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What Will Be Next?

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What’s On Your Radar

Banksy / Robbiedangerous

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Originality & Inventiveness

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Food & Shelter

http://www.flickr.com/photos/hamed/1552383685/#/

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Democracy

http://www.flickr.com/photos/latitudes/135745767/

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New Social Contract

http://www.flickr.com/photos/gsfc/4866242774/

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</4>

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</end>