the future of seo reporting
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The Future of SEO Reporting
Dave CurrierSEO Manager @ Vital Design
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2 Main Types of Reports
Reports for SEO’sReports for Clients
• Easy to understand• 10,000ft view
• Complex Data• Very specific
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Keyword Ranking Reports
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On-Page Analysis Reports
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Link Reports
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What Questions
are we trying to answer?
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Recap of Monthly Blog Posts
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Form Submissions
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SEO’s Use Reports to
Answer Different Questions
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“The better the metrics, the
higher the rank.”
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Important Metrics to SEO’s
• Keyword rank• Page views• Visits• Conversions• Micro-conversions• CTR• Bounce rate
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Reporting Tools
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(Not Provided)
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(Not Provided)
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How To Find Not Provided Data
• Inferring keyword data from other search engines
• Inferring data using custom GA filters• Estimating keyword traffic based on
search volume
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Adwords Data
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So What is the future of SEO Reporting?
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Within 5 Years
• Algorithmic changes cause keyword tracking to be completely subjective
• Specific keyword data is completely gone, and Adwords uses extremely broad keywords for reporting purposes.
• On-page behavior metrics vastly improve – Google analytics integrates key features of paid alternatives.
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Important Metrics to SEO’s
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Questions?