© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The future of mobilityMike Shaw, Director of Solutions Marketing, HP Software@hpsoftware

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

The mobile apps of 2020 will be highly engaging but more importantly, they will help humans.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

In order to help humans they will need help themselves from back-end services.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

These services will know the habits and preferences of the human they are serving. And they will know the current situationand what the human is trying to achieve.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Big data will be key to helping humans.

Big data will analyze what has happenedin the past, and what ishappening now, and fromthis analysis it willbe able to help thehuman.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

One of the key outcomes of this big data analysis will be your own “personal avatar”“Imagine if you had your own personal attendant, or avatar. This avatar is intelligent, and it has the ability to communicate across the host of devices in your mobile life. Regardless of what device you pick up, the avatar is the entity that provides a seamless experience.”—Jeff Edlund, CTO of HP Communications and Media Solutions

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

kitchenappliances

wearablemonitors

medicalrobots

cars

TVs

automatedfactories

exercisemachines

parkingcontrol

shoppingtrolley

securitydevices

cooking road-sidesensors

smartpower

firesensors

poachingsensors

housecontrol

shoppingdisplays

smartphones

wearabledevices

SENSORS

SMARTDEVICES

TABLETS

SMARTPHONES

But mobility is not just about smart phones and tablets.

It’s also about connected smart devices and sensors–the “internet of things.”

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

By 2020, there will be6 billion mobile phonesbut 50 billion connected smart devices taking up

42% of the mobile bandwidth.

202042%

201333%

200511%

Machine generated data is estimated to reach 42% of mobile traffic by 2020

Rick Smotan & Jennifer Ermitt: “The Human Face of Big Data”, Nov 2012

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

20103.8 exabytes

2020127 exabytes

Mobile data usage is going to increase 33 times.

So that’s a 127 times increase in “internet of things” traffic.UMTS Forum, Mobile Traffic Forecasts, Jan 2011

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

We need to be able to create the apps for and manage the

performance of these 50 billion connected devices.

kitchenappliances

wearablemonitors

medicalrobots

cars

TVs

automatedfactories

exercisemachines

parkingcontrol

shoppingtrolley

securitydevices

cooking road-sidesensors

smartpower

firesensors

poachingsensors

housecontrol

shoppingdisplays

smartphones

wearabledevices

SENSORS

SMARTDEVICES

TABLETS

SMARTPHONES

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

2.3bdevices

3.4bdevices

6.58bdevices

48% of mobile applicationsare currently susceptibleto unauthorized access

77% of mobile applicationsare currently susceptibleto information leakage

2012 2015 2020

Security will be a challenge too……6.5 billion BYOD mobile devices we

can’t control…50 billion remote, connected machines…a juicier target to attack through better information analysis.

CISCO Internet Business Solutions Group, Internet of Things, July 2011

HP 2012 Cyberisk Report

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

Putting it all together…

Engaging apps that help humans

Create knowledge and insightsto help humans

Services that help deliver a helpful and engaging experience

Security and

privacy

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

For more forward thinking like this, join the conversation at Enterprise2020.com

© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.

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