future of mobility

Webcast: The Future of Mobility

Simon GuestDirector, Mobility Solutions

[email protected]

Mobility Momentum

Mobility Momentum

Apple will have sold 54 iPhones and 11 iPads

Mobility Momentum

Over 80 unique Android handsets and 30 Android tablets in market

Mobility Momentum

Microsoft spending $1bn on marketing for Windows Phone 7

Objectives

Objectives

Current and Emerging Trends

Mobile Solutions for the Enterprise

Ideas for your Organization

Market Overview (Jan 2011)


http://www.gartner.com/it/page.jsp?id=1434613

Operating System WW Market Share (%age) Forecast end

of 2010

Symbian 40.1

Android 17.7

RIM 17.5

iOS 15.4

WM6.x/WP7 4.7

Other 4.7



2009 2010 2011 2012 2013 20140

50,000

100,000

150,000

200,000

250,000

300,000

SymbianAndroidRIMiOSWM6/WP7Other


Worldwide data doesn’t accurately represent what’s happening in the US


Anyone here use Symbian?


http://upload.wikimedia.org/wikipedia/commons/1/1e/Nokia_evolucion_tama%C3%B1o.jpg


Comscore MobiLens


http://www.comscore.com/Products_Services/Product_Index/MobiLens

60.7m Active Smartphones in US

Operating System Share (%age) Oct 2010

RIM 35.8

iOS 24.6

Android 23.5

WM6.x/WP7 9.7

Palm 3.9

Other (inc. Symbian) 2.5


www.comscore.com/Products_Services/Product_Index/MobiLens (trend used for Dec and Mar)

Nov-09

RIMiOSAndroidWM6/WP7PalmOther


Dec-09




Jan-10




Feb-10




Mar-10




Apr-10




May-10




Jun-10




Jul-10




Aug-10




Sep-10




10-Oct



RIM remains strong, but steadily eroding share

iOS holding steady around 24% market share

Android on fire. From 3% to 23.5% in 12 months

WM6 loses 10% share in 12 months. What will WP7 bring?


What else do we learn from this data?


Take reports, statistics, and analystforecasts with a grain of salt


US market share very different from WW market share


Device lifecycle is very short(EPA average is around 18 months)

Handset Overview (Jan 2011)


Apple iPhone 4• 73.34m sold (as of Q3)• 2011 forecasts vary – 100m from

Wedge Partner Analyst

• iOS 4.2 Release• AirPrint• Email improvements• Enhanced Enterprise Support

• Data protection for mail• SSL VPN• MDMS APIs for

management• Wireless app distribution


Developing for iOS• Objective C• XIB Builder (CocoaTouch)• Xcode IDE (MacOSX only)

• What is coming in Xcode 4?• LLVM compiler (compared to GCC)• LLDB (Fast Debugging)• Combined and Enhanced IDE


Apple App Store• 300k Apps (Oct 2010)• 7bn App Downloads

• 87% iPhone, 7% iPad, 7% multi-tgt

• $4.97 avg., iPad apps 23% higher

• Apps in the Enterprise?• Enabled through iOS

Enterprise Development Program

• Wireless App Distribution in 4.2


What Android handset would I show?


Around 80 different devices in market at end of 2010


http://blog.tweetdeck.com/android-ecosystem


"Twitter client, Twitter Deck [sic], recently launched their app for Android. They reported that they had to contend

with more than 100 different versions of Android software on 244 different handsets. The multiple hardware and

software iterations present developers with a daunting challenge.“

[Steve Jobs, Apple]


http://blog.tweetdeck.com/android-ecosystem


http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/

Samsung Continuum• 3.4-inch Super AMOLED primary display,

1.8-inch Super AMOLED secondary "ticker" display

• Grip sensor to light up the ticker• Left/right swipe on bottom display

http://www.engadget.com/2010/11/08/samsung-confirms-continuum-dual-display-android-handset-for-veri/


Developing for Android• Java Language• Activity/Resource based• Eclipse IDE (ADT Plug In)

• Comparing to iOS Development• Multi-OS Support• Latest IDE issues (3.6/Helios)• Simulator targets multiple Android

versions (1.5 through 2.2)• Java language vs. Objective C


Android Market• Newer than App Store• ~100k Apps available (Oct 2010)• Fewer restrictions/approval

process• More user notifications

• Apps in the Enterprise?• No requirement that apps

have to be sourced from Market

• APK File Format• IBM, Google have internal


Speaking of Android, isn’t Google getting sued by Oracle?


http://news.cnet.com/8301-30684_3-20013546-265.html


http://flowingdata.com/2010/10/11/mobile-patent-lawsuits/


RIM were #1 in the stats… What are they doing?


http://www.engadget.com/2010/08/04/blackberry-torch-review/

BlackBerry Torch 9800• Slide out keyboard/touchscreen• 3.2” Capacitive Touch Screen, 480x360

resolution • Marvel CPU 624Mhz• BlackBerry 6 OS

• WebKit based (finally!)• More polished than 5, but familiar• Universal Search


Developing for BlackBerry• Java Mobile Edition (JME)• BlackBerry Java SDK• Eclipse and NetBeans IDE

Support

• Future of JME?• “Java Mobile.Next” at JavaOne 2010• JCP Status?• Updates to JME, three h/w footprints• Webkit and Javascript support• Strong embedded story, but

shockingly behind Android


BlackBerry App World• v2.0 Launched on Aug 2010• 10k Apps available• Similar mix of applications to

other app stores.

• Apps in the Enterprise?• BlackBerry Enterprise Server

for Applications• Central administration• Wireless deployment


…and what about Microsoft?


http://www.engadget.com/2010/10/22/samsung-focus-review/

Samsung Focus• 4-inch Super AMOLED display• 1Ghz Snapdragon processor• 512Mb ROM, 1Gb RAM• 8Gb internal storage, expandable through

SD card (bound)


Developing for WP7• C#/XAML based• Silverlight 3.0 on custom WinCE

6/7• Visual Studio and/or Expression

Blend (Express versions available)

• Device and software sweet spot?• iPhone – guaranteed deployment,

but little customer choice• Android – amazing customer

choice, but test permutations• WP7 – good combination of both


Windows Marketplace• Marketplace on Windows Phone 7• App Hub

(http://create.msdn.com)

• Launched November 2010• Just passed 6,000 applications• Strong start, good mix of top

titles • Apps in the Enterprise?

• No enterprise deployment or side loading today

• Possible through developer tools

• Address in future mobile updates


What about tablets?

Tablet Overview (Jan 2011)


Dominated today by one device…


Apple iPad• Commands 95% of tablet market share

Global tablet sales grew from 3.5m to 4.4m in Q3

• iPad accounted for 4.19m of these• Analysts predictions range between 35m

and 48m iPads will sell in 2011

• iOS 4.2 update will apply to iPad• iPad vNext? Cameras? Retina display?


30 Android tablets in market by end of 2010


Maylong M-150

• Android 1.6• 7” resistive touch screen• 800x480 resolution• ARM9 VM8505 (400Mhz)

processor• WiFi and MicroSD

http://www.engadget.com/2010/10/27/walgreens-now-selling-100-maylong-m-150-android-tablet/


Maylong M-150

• Android 1.6• 7” resistive touch screen• 800x480 resolution• ARM9 VM8505 (400Mhz)

processor• WiFi and MicroSD

“May-not-last-long”?

http://www.engadget.com/2010/10/27/walgreens-now-selling-100-maylong-m-150-android-tablet/


Samsung Galaxy Tab• Android 2.2• 7” 1024x600 resolution screen with

capacitive touch input• ARM Cortex A8 1Ghz processor• 32Gb storage• Dual Cameras

• Available across all 4 major US carriers• $599 w/o contract• $399 w/ 2 year data plan

• Samsung Forecast is to sell 10m units in first year of release

• IDC forecast around 5.5m Android tablets in 2011

http://www.engadget.com/2010/11/01/samsung-galaxy-tab-review/


And everywhere in between…


DELL Streak (5”) Samsung Galaxy Tab (7”) Apple iPad (9.7”)


Real battle likely between 7” and 10”

http://www.inc.com/tech-blog/7-inch-vs-10-inch-tablets.html


Minimum 1Ghz CPU512Mb RAM or higher3.5” Display or greater(support up to 1280x760)

Android 2.3 (Gingerbread)

All other devicesCheap, low-end, mass market handsets

Android 2.1 or 2.2


Who else is thinking about tablets?


http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/

BlackBerry Playbook• QNX (Linux distro) based OS• 7” 1024x600 WSVGA• Capacitive Touch Screen• 1Gb Dual Core processor• 1Gb RAM• Dual HD Cameras (3Mb facing, 5Mb

rear) with 1080p HDR• Webkit, HTML5, Flash, AIR, OpenGL,

Java

• Due for release early 2011• Blend of media device/Blackberry++• Rumored to be sub-$500

http://www.engadget.com/2010/09/27/rim-introduces-playbook-the-blackberry-tablet/


What about Microsoft?


From Windows XP Tablet Edition through to

UMPC/Origami


HP Slate 500• Shown at CES in January 2010• HP Acquired Palm in April 2010• Released into business channel in Oct

2010 (Retail $799), but limited quantity

• 7” Capacitive Touch• Atom Z540(1.68Ghz)• Windows 7 Professional 32bit• 2Gb DDR• 64Gb SSM• Dual Webcams• 2-cell 30WHr polymer battery• Wireless only (No 3G option)


DELL Inspiron Duo• Convertible laptop/tablet device• Capacitive multi-touch screen• $549 starting price point

• 7” Capacitive Touch• Atom Dual Core N550• Windows 7 Home Premium 32bit• 2Gb DDR3• 320Gb SATA hard drive• 1.3 megapixel webcam• 4-cell 29WHr polymer battery• 4 hours battery


Windows 7 as a tablet operating system?


Balance between familiar, desktop environment vs. non-touch native

applications


CES Announcement: Windows 8 will be optimized for slate/tablet devices, available

on SoC devices (inc. ARM)

Mobile Solutions in the Enterprise


Mobile enterprise app sales accounted for $2.8bn in 2009. Projected $11bn

by 2015.

http://www.fiercemobilecontent.com/special-reports/top-mobile-applications-2010-ten-enterprise-apps-work-hard-so-you-dont-have#ixzz14ozEILJ4


Apple reported that iPad is being deployed or tested by 80% of Fortune

500


“Gartner to CEOs: Seize the iPad Opportunity Now!”



Business to Consumer

Employee Productivity

Industry Vertical


Definition: Use of mobile devices to increase productivity of existing

business applications and processes


“CxO goes to Apple Store one weekend, buys iPad, on Monday it’s a

company standard”


Michael Hedges purchased 4,500 iPads for his organization

http://www.slashgear.com/michael-hedges-purchases-4500-ipads-22109951/


General Productivity (Email, Office and SharePoint)


http://www.dataviz.com/products/documentstogo/iphone/screenshots.html

Apple iWork Suite DataViz Documents To Go

http://itunes.apple.com/us/app/pages/id361309726?mt=8


http://itunes.apple.com/us/app/quickoffice-connect-mobile/id376212724?mt=8

Office2 HD QuickOffice Connect HD

http://itunes.apple.com/us/app/id364361728?mt=8


http://itunes.apple.com/us/app/shareplus-office-mobile-client/id364895421?mt=8

SharePlus Office Mobile Client (Both iPhone and iPad)


VDI/VNC/RDP for other applications


http://itunes.apple.com/us/app/citrix-receiver-for-ipad/id363501921?mt=8#

Citrix Receiver for iPad


Enterprise Collaboration


Neudesic Pulse

http://www.whatispulse.com


Business Intelligence


http://www.apple.com/iphone/business/apps/in-house/

Axel Springer (Large Publication House in Germany)


http://www.predixionsoftware.com

Mobile Predictive Analytics


Equipping the Sales Force


http://accessdynamicscrm.com/

TenDigits MobileAccess Online (Dynamics CRM for BlackBerry and Windows Mobile 6)


Employee Internal Systems(Training, Expenses, HR, etc.)


Definition: Extending the public/consumer face of business

using mobile devices


Mobile as-an-extension-of Web Presence


http://artoftheiphone.com/wp-content/uploads/2009/03/new-york-times-app-for-iphone-and-ipod-touch.jpg

http://www.bbc.co.uk/blogs/bbcinternet/img/BBC_News_app_portrait_BBC_copyright.PNG


Within-the-experience mobile applications


Realtor.com (Move, Inc.)

Enabling Move, Inc. to reach mobile users through the new Windows 7 Phone Platform


Kelley Blue Book’s kbb.com

Giving consumers more power at the dealership through KBB mobile application


http://pyxismobile.com/Applications/ConferenceManagement.aspx

Fusion Conference Management/Navigation Application


http://www.opinionmeter.com/index.php/products/touchpoint-mobile-screenshots/

Restaurant/Heathcare/Generic Survey Applications

Industry Vertical

Industry Vertical

Definition: Changing the way industries run by using mobile devices

Industry Vertical

Healthcare

Industry Vertical

Doctors wandering around hospital with tablets…

Industry Vertical

http://pwchealth.com/cgi-local/hregister.cgi?link=reg/healthcare-unwired.pdf

Industry Vertical

“3 in 10 Americans said that they would be willing to monitor health via a mobile

device”

Industry Vertical

“40% would be willing to pay for a remote monitoring device that sends information

to their doctor”

Industry Vertical

Financial Services

Industry Vertical

http://www.keynote.com/benchmark/images/mobile-banking2-large.jpg

Bank of America – iPhone Online Banking

Industry Vertical

http://electronicshrug.net/wp-content/uploads/2010/08/quick-deposit-iphone-app-chase.jpg

Chase Mobile Banking – Check Scanning

Industry Vertical

Retail

Industry Vertical

Mobile POS (Point of Sale)

Industry Vertical

• Credit card reader attached to mobile device to enable POS

• Integrates with organization’s back end payment systems or third party merchant

• Enables checkout of customers without line at back of store

• Responsible in part for increasing traffic, sales, and profit margins at Disney’s new stores by 20%

http://www.retailsolutionsonline.com/article.mvc/Mobility-Buzz-At-NRF-0001?user=2423468&source=nl:29706

Industry Vertical

http://www.itechnews.net/2008/12/23/nec-lavie-ll750-notebook/

FeliCa Contactless card scanner on NEC LaVie Laptop

http://upload.wikimedia.org/wikipedia/commons/e/ee/Suica_laptop_reader.jpg

Industry Vertical

ISO/IEC 14443

Industry Vertical

Near Field Communication (NFC)

http://eetimes.eu/en/nfc-comes-to-the-pc.html?cmp_id=7&news_id=222902715

Industry Vertical

http://farm5.static.flickr.com/4037/4403177680_2afa943170.jpg

Industry Vertical

Card Emulation: Device behaves like an existing contactless card

Reader:Device is active and reads a passive RFID tag

P2P: Two devices communicate together/exchange

Industry Vertical

Nokia C7 and 6131Samsung SGH-X700

LG 600VMotorola L7

Industry Vertical

http://www.cultofmac.com/iphone-5-will-enable-ambitious-remote-computing/66825

Industry Vertical

Transportation

Industry Vertical

Cars are becoming “mobiles on wheels”

Industry Vertical

http://msdn.microsoft.com/en-us/architecture/bb985495.aspx

Industry Vertical

Accidents, traffic flow, and road conditionsDriver performance (acceleration, speed)

EntertainmentFuel availability and pricing (EV)

WeatherRemote assistance/door unlock

Vehicle diagnosticsVehicle location

Vehicle history and usage

Industry Vertical

…even up in the air!

Industry Vertical

http://www.foreflight.com/ipad

ForeFlight Mobile HD

Conclusion

• Dynamic Market– 18 month lifecycle, highly competitive, balance

between OS, software, hardware, and Telco

• Changing the Way Organizations do Business– 2010 about device penetration, 2011 about

enterprise applications

• First Mover Advantage– What is your organization’s roadmap for mobile?

Why Neudesic?

How hard can it be?

It’s just a mobile appUnder the water:

Cloud IntegrationOn Premise IntegrationSAP, Siebel, DynamicsOffline AccessSyncOffice IntegrationData SecurityAuthenticationDeploymentUpdatesManagementDeveloper Lifecycle(TDD, UX Design)

Thank you, and please subscribe to future webcasts in the Neudesic Mobility series!

Simon GuestDirector, Mobility Solutions

[email protected]

future of mobility

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