the future of functional food and drinks - successful product positioning and claims

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The Future of Functional Food

and Drinks - successful product

positioning and claims

Category : Food & Beverages

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Introduction to Report

Launch Date: May 20, 2014

Number of Pages: 89

Geography Coverage: Global

Available Format: PDF

Price For Single User License: USD 7,995

Price For Single User License: USD 15,990

Price For Global User License: USD 23,985

Delivery Time: Within 24 Hours (During Working Days)



About the Report

The Future of Functional Food & Drinks - successful product positioning and claims provides a comprehensive overview of the functional food and drink landscape, analyzing the regulatory and consumer drivers to identify the best opportunities and strategies. Innovation hubs are identified: Europe for regulation, Japan for product development, the US for consumer demand, and Brazil, India, and China for emerging markets.

In addition, the report segments the functional food and drinks market by health claim and consumer age groups, and studies the future of four key trends in the market: probiotics, glucose control, performance muscle and prevention muscle, and cognitive performance in adults. Key ingredients are identified in each of these areas. Finally, the future of the functional food and drinks market is considered.



Key Findings

As a result of stringent regulation, Europe has become the global hub for functional food and drinks clinical trials, while Japan remains by far and away the centre of functional innovation. But the largest number of functional food and drink consumers is in the US – especially as a market for lifestyle health products

As the quality of clinical data supporting health claims improves, we expect to see deeper segmentation of target audiences for functional products. We also expect an ongoing tension in whether products are marketed as being more natural, or more ‘scientific’ or a hybrid



Key Findings Continues…

We have identified four key trends in the evolving functional food and drink market: the future of probiotics and assessment of the clinical evidence in probiotics, the mainstreaming of glucose control, performance muscle and prevention muscle, and cognitive performance in adults

Health is often not a prime consideration when consumers come to select what food and drink to consume; other motivations are more pressing, meaning consumers are likely to select an unhealthy product if it better meets their needs. Even where there is clear clinical evidence that a product or ingredient can improve health outcomes, the functional benefit may be better positioned as a solution for busy lives or changing lifestyles, or even just as expression of individualism.



Reasons To Buy

This report allows marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market

The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted, and with what ingredients

Knowledge of the functional food and drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment.



Report Coverage

1. Introduction

2. The Regulatory Landscape

3. Segmenting The Functional Food and Drinks Market

4. Trends in Functional Food and Drinks

5. The Consumer Landscape

6. The Future of Functional Food and Drinks

7. Appendix

For more details regarding Report coverage see the last slide




Company Coverage (partial List)

1. ADM - Archer Daniels Midland Company INC.2. Arla Foods Ingredients Group P/S3. BASF SE4. BENEO-Orafti SA5. Bioriginal Food and Science Corp.6. Brainwave7. Cargill8. Incorporated9. Chemi Nutra10.Chr. Hansen Holding A/S11.CNP12.Dupont Danisco A/S

For more details regarding Report coverage see the last slide




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