NEW PRODUCT AWARDS

2014 FINALISTWINNER OF THE BESTCHILDREN’S DRINK

ALOHA FRUITS SELECTED FOR SIAL INNOVATION

THE APPY FOOD & DRINK STORY

THE APPYFAMILY“Hello I am one of the founders of Appy Food and Drinks who passionately believes in making healthier more ac-cessible for the family without compromising on taste! I have also developed a mantra of families before profit, so our team have created a range of products with this in mind by using the most innovative natural ingredi-ents, such as stevia, to ensure we are always affordable, approved by Mums and Loved by the family. We do this without compromising our 100% natural values - and that’s a  promise!”

“We also coined the phrase of being earth friendly and what we mean by this is that we will always be ethical by only using recyclable packaging and only source our ingredients from well paid farmers and producers with low carbon footprints. “

“We don’t stop there! We have also set up the  Appy Academy  initiative  to spread knowledge to kids from local communities about  living healthier through better foods.

We do this in a fun interactive way called The Appy Garden project where children touch, feel and get their hands mucky all with the aim for children to understand what they are consuming.“

“We do all this with healthier families at heart”

Bobby Patel Founding Partner

OUR 5 MAINPRINCIPLESHEALTHY & NATURALWe have spent many years in developing our inno-vative formulas to reduce sugar and calories in all our products naturally without compromising on the taste.

HELPING FAMILIESWe want to be a helping hand to mums by making our products affordable without compromising on the healthy nutritional values. We are here to sup-port and be part of everyday family life.

COMMUNITYWe have set up the Appy Academy to educate kids from a young age about food and the way it should be consumed . We play games, exercise and also get them in touch with nature as a proxy for them to engage in a healthier active lifestyle.

EARTH FRIENDLYWe favour renewable resources for our packaging and as part of this we not only replant trees, we re-plant forests as part of our partnership with the FSC for our Tetra Pak cartons.

INNOVATIVEWe are constantly looking for new ways to reduce sugars and calories in products through our natu-ral formulations to ensure families have a choice of something better.

THE BIG PICTURE

RISING PUBLIC HEALTH CONCERNS

• Global obesity crisis • Sugar tax (passed/proposed)• Activist advocacy groups

CONSUMERS REDEFINEHEALTH & WELLNESS AND SUSTAINABILITY NEEDS

• Good for me• Good for others• Good for the planet

SWEETENERSUNDER FIRE

• Sugar• Artificial Sweeteners• E- Numbers

NONALCOHOLIC

DRINKS ARE THE MAIN CONTRIBUTOR TO SUGAR INTAKE FOR UNDER 18s

18%  

12%  

16%  

7%  

6%  

7%  

7%  

4%  

4%  

2%  

3%  

3%  

2%  

33%  

26%  

24%  

20%  

16%  

14%  

12%  

9%  

8%  

6%  

6%  

5%  

4%  

Increasing  u7lity  bills  (electricity,  gas,  hea7ng,  etc)  

The  economy  

Increasing  food  prices  

Debt  

Job  security  

Increasing  fuel  prices  

Health  

Immigra7on  

Work/life  balance  

Childrens'  educa7on  and/or  welfare  

Terrorism  

Parents'  welfare  and  happiness  

Crime  

Main  Concern   Secondary  Concern  

MONEY IS ON TOP OF

CONSUMERS’ MINDS

Nielsen State of the Nation indicates increasing pressure on disposable income, as consumers are having to contend with rising utility bills and food prices.

Source : Nielsen Global Consumer Confidence Survey

PARENTS ARE CLEARLY

LOOKING FOR HEALTHIER

OPTIONS

Factors influencing parents’ choice of kids’ snacks.Base: 937 internet users aged 23+ who have bought snacks for their child (aged 7-15).

THE FRUIT DRINKS

CATEGORYAS A RESULT IS

STRUGGLING

Family Fruit Drinks are trending down-ward compared to healthier alternatives like Fruit Juice. If Family Fruit Drinks can reverse the decline and grow at the same rate as Family Fruit Juice over the next 2 years then it’s worth £35m RSV to the category.

Kids  Fruit  Drinks   Kids  Fruit  Juice  

Value  Sales  (,000)  

(7%)  

+14%  Family Fruit Drink Family Fruit Juice

CHOICE IS LIMITED FOR HEALTHY

& AFFORDABLEJUICES

However, choice is currently limited by either unhealthy and affordable or healthy and less affordable. No product offers the consumer both a healthy and affordable juice drink...UNTIL NOW!

HEALTHIER

LESS AFFORDABLE

AFFORDABLE

UNHEALTHY

HEALTH &LOWER SUGARIS GETTINGSERIOUS...European governments are becoming more active in consumer health and are targeting sugar and calories in new regulation.

UK: traffic light system with green, amber and red designations for fat, sugar and salt content. Closely monitored by all main EU regulators with potential to roll out EU-wide, although some members have been trying to block this.

Hungarian tax on products with high sugar, salt, and/or caffeine, includes soft drinks with added sugar, energy drinks with added sugar and caffeine, pre-packaged sweetened products, salty snacks, high salt content con-diments, soup mixes, gravy mixes and bases.

UK (voluntary)

France (proposed)

France, Ireland, Finland and Denmark have introduced taxes on some sugared products (mainly such as soft drinks, some on ice cream and chocolate).

The sale of sugar-sweetened drinks in schools is banned in the U.K., as is advertising them on children’s television. Why? Because obesity puts children at risk for a host of health com-plications, either during childhood or as adults, including:

Type 2 diabetes Cardiovascular disease Bone and joint problems, as well as osteoarthritis Sleep apnea Heart disease and stroke Several types of cancer Asthma

WE ARE REINVENTING THE AMBIENTJUICE CATEGORY BY…

SUSTAINABILITY

CALORIE REDUCTION YET STILL INDULGENT

INCREASED PERMISSION TO CONSUME

BENEFITS OF NATURAL VS ARTIFICIAL

INNOVATION ADVANTAGES

SUITABLE FOR DIABETICS

SAFETY AND ADVOCACY

COST REDUCTION

WE MAKE HEALTHY

AFFORDABLE THE RIGHT

WAY

Appy Food & Drinks Chefs work with the latest and most innovative beverage ingredients (as well as the most healthy!)

NATURAL COLOURAppy Co only uses colours sourced from nature.

NATURAL FLAVOURSAppy Co only uses natural fruit or plant flavours for beverage enhancement or mix flavour products.

NATURAL SWEETENERSWe help brands use Stevia as an alternative to artificial ingredi-ents.

NATURAL JUICES & FRUITSAll of our juice or fruit products contain components of natural fruit juice or fruit extracts.

SO HOW DO WE LOWER SUGAR IN

DRINKS?Appy Drinks use of STEVIA in the kids drinks category is unique.

Appy Drinks has over 2 years experi-ence in using Stevia.

We adopt all elements of the stevia

leaf for a more refined taste.

We believe in Taste before cost!

Natural, calorie-free and assweet as sugar

Better for teeth

Available in Japan for over40 years

Consumed for more than 3,000years by the South Americans

400% increase in stevia-basedproducts between 2008 and2012 - Mintel

STEVIA HOLDS A UNIQUE POSITION

AS A ZERO CALORIE SWEETENER...

Most consumers are aware that the sweetener stevia comes from nature, but not all may be aware that it helps to keep calories down, which will positively influence other health credentials.

Top Two Box “Natural” Ingredient Impressions Among Aware Consumers (%)

5%  

6%  

13%  

25%  

26%  

26%  

84%  

0%   10%   20%   30%   40%   50%   60%   70%   80%   90%  

Ace-­‐K  

Cyclamat  

Aspartame  

Saccharin  

ThaumaAn  

Sucralose  

Stevia  

A NEW MID CALORIE

CATEGORY IS EMERGING

Due to its natural origin, stevia is perceived as more indulgent by consumers across all markets.This allows trusted brands to establish it as part of a daily consumption occasion for all, away from seasonal, more niche diet products that might only appeal to one consumer type.-30% to -50% calorie with no compromise on taste, building a “family” of household staples.

SCHOOLS APPROVED TETRA PRISMA PACKS

Orange Fruit Nectar

Ingredients:  water, 50% concentrated juice of which is: apple, orange, pine-apple, citric acid, ascorbic acid – acid-ity regulators, Vitamin C, pineapple and orange flavour, as well as steviol glycosides.

Nutritional Information per 100ml: Energy 96KJ /23 Kcal, protein <0.1g, carbohydrates 5,8g (only contains sugar from fruit 5.4g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g, sodium trace, vitamin C (12mg 15% RDA).

Apple and Summer berriesFruit Nectar

Ingredients: water, 50% concentrated juice of which is: apple, sour cherry, blackcurrant, raspberry, strawberry, citric acid, ascorbic acid – acidity reg-ulators, flavouring of raspberry, straw-berry, blackcurrant flavours, steviol glycosides.

Nutritional Information per 100ml: Energy 96KJ /23 Kcal, protein <0.1g, carbohydrates 5,8g (only contains sugar from fruit 5.4g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g, sodium trace.

Apple & BlackcurrantFruit Nectar

Ingredients: water, 50% concentrated juice of which is: apple, blackcurrants, citric acid, ascorbic acid – acidity reg-ulators, blackcurrant, apple flavour, steviol glycosides.

Nutritional Information per 100ml: Energy 95.3KJ /22.8 Kcal, protein <0.1g, carbohydrates 5,7g (of which is sugars from fruit 5.3g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g.

4 PACK

3/6 PACK 24 PACK

OUR POINT OF DIFFERENCE IN

THE AMBIENT KIDS DRINKS

AISLEAppy’s use of stevia means you

can offer a low calorie, low sugar product that contains no artificial

ingredients. A unique offer amongst other kids drinks brands.

VS

SCAN TO DOWNLOAD THE FULL CHART

Orange Juice Drink

Ingredients: Water, fruit juices from concentrate juices min. 10% fruit con-tent: orange, pineapple, fructose, citric acid, ascorbic acid – acidity regulators, vitamin C – 12mg (15% RDA), natural flavours, steviol glycosides. .

Nutritional Information per 100ml: energy 30.5KJ/ 7.3Kcal, proteins <0.1g, carbohydrates 1.8g ( of which is sugars from fruit 1.1g and -.0.70g from added fructose) fat <0.01g (of which is saturates <0.01g), fibre <0.1g, sodium <0.01g.

Apple & Blackcurrant Juice Drink

Ingredients: Water, fruit juices from concentrate juices min. 10% fruit content: apple, blackcurrant, fructose, citric acid, ascorbic acid – acidity regulators, natural flavours, steviol glycosides.

Nutritional Information per 100ml: energy 31.3KJ/ 7.4Kcal, proteins <0.1g, carbohydrates 1.85g (of which is sugars from fruit 1.1g and 0.75g from added fructose) fat <0.01g (of which is saturates <0.01g), fibre <0.1g, sodium <0.01g.

Apple & Summer BerriesJuice Drink

Ingredients: Water, fruit juices from concentrate juices min. 10% fruit content: apple, sour cheery, blackcurrant, raspberry, strawberry, fructose, citric acid, ascorbic acid – acidity regulators, natural flavours, steviol glycosides.

Nutritional Information per 100ml: energy 31.3KJ/ 7.4Kcal, proteins <0.1g, carbohydrates 1.85g (of which is saturates <0.01g), fibre <0.1g, sodium <0.01g.

LOW CALORIE HEALTHYPOUCH RANGE

COMES IN 5 & 10 PACK BOX

Orange Fruit Drink

Water, 50% concentrated juice of which is: apple, orange, pineapple, cit-ric acid, ascorbic acid – acidity regula-tors, vitamin C, pineapple and orange flavour, as well as steviol glycosides.

Nutritional Information per 100ml: en-ergy 96kj/23 Kcal, protein <0.1g, car-bohydrates 5.8g (of which is sugars from fruit 5.8g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g, sodium trace, vitamin C (12mg 15% RDA).

Apple & Summer BerriesFruit Drink

Water 50% concentrated juice of which is: apple, sour cherry, blackcur-rant, raspberry, strawberry, citric acid, ascorbic acid – acidity regulators, flavouring of raspberry, strawberry, blackcurrant, steviol glycosides.

Nutritional Information per 100ml: en-ergy 96kj/23 Kcal, protein <0.1g, car-bohydrates 5.8g (of which is sugars from fruit 5.8g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g, sodium trace.

Apple & BlackcurrantFruit Drink

Water 50% concentrated juice of which is: apple, blackcurrants, citric acid, ascorbic acid – acidity regulators, blackcurrant, apple flavour, steviol gly-cosides.

Nutritional Information per 100ml: en-ergy 96kj/23 Kcal, protein <0.1g, car-bohydrates 5.7g (of which is sugars from fruit 5.7g), fat <0.1g (of which is saturates <0.1g), fibre <0.2g.

OUR FAMILY PACK RANGEOF HEALTHY JUICES

Apple & Cherry Ice Pops

Water, glucose, citric acid, potassium sorbate, jelly powder, natural flavour of orange, natural colours.

Nutritional Information: (per 100ml) Energy 187KJ - 44Kcal Protein (g) 0 Car-bohydrates (g) 11 Sugars (g) 8.6 Fat (g) 0 Saturated (g) 0 Fibre (g) 0 Sodium (g) 0

Apple & BlackcurrantIce Pops

Water, glucose, citric acid, potassium sorbate, jelly pow-der, natural flavour of cherry and apple, natural colours.

Nutritional Information: (per 100ml) Energy 187KJ - 44Kcal Protein (g) 0 Carbohydrates (g) 11 Sugars (g) 8.6 Fat (g) 0 Saturated (g) 0 Fibre (g) 0 Sodium (g) 0

Juicy Orange Ice Pops

Water, glucose, citric acid, po-tassium sorbate, jelly powder, natural flavour of blackcurrant and apple, natural colours.

Nutritional Information: (per 100ml) Energy 187KJ - 44Kcal Protein (g) 0 Carbohydrates (g) 11 Sugars (g) 8.6 Fat (g) 0 Saturated (g) 0 Fibre (g) 0 Sodium (g) 0

BETTER FOR KIDSICE POPS

Retail ReadyIce pop display

GIVING PLANOGRAMSA HEALTHY IMPACT!

Families & mums especially want a change to their weekly shop.

Trends are leaning towards healthier

alternatives that still taste great to todays unhealthy options .

WE AREETHICAL • 1/3rd of farms led by Women

• Our farmers have fair contracts • Guaranteed price per kg for season• Free planting materials for farmers to multiply crop

We work with betteringredient providers

• Our packaging are predominantly made from a renewable raw material: paperboard, which is also produced mainly using re-newable energy.• We understand the importance of looking after our planet’s resources. That’s why we prefer to use materials that can be re-grown or reproduced.• Our paperboard must be sourced from responsibly managed forests that we know are replenished and where all important values are preserved.• Throughout our manufacturing, transport and carbon manage-ment programme, we aim to minimise our carbon emissions.• Our packaging providers partnership with WWF-UK, has raised consumer awareness about the importance of responsible forest management and the benefits of choosing renewable wood or paper-based materials.• Our packaging preserves the shelf life of food minimising the need for food wastage.

Our Packaging is earth friendly by…

OUR POUCH OUTER BOXES LET KIDS GET CREATIVE!

TETRA OUTER BOX BACKHAVE CARTOON VIDEOS!

OUR TETRA PRISMA ARE AUGMENTED REALITY ACTIVATED TO ALLOW YOU TO CUSTOMISE YOUR PICTURES!

WE BRING OUR EARTH FRIENDLY PACKAGING TO LIFE

WE SUPPORT

WE HELP KIDS LEARN

ABOUT FOOD

Bespoke & tailored food education for kids

Interactive learning from our Appy Garden projects

Designed to keep kids active and intrigued through outdoor sensory learning

Free for local community clubs and child care centers

THE APPY ACADEMY IS SET UP TO TEACH KIDS FROM GRASS ROOTS ABOUT HEALTH:

WE GET SOME GREAT FEEDBACK

“I love it that it has a natural taste for my kids not to be hooked on sweet drinks” A head teacher at a Primary School

Customers feedback

“Great drink”It’s sweetened with Stevia...Brilliant!

“My son loved them!”I bought these Peppa Pig drinks because they’re healthier than artificial or sugary drinks like Fruit Shoots or Capri-Sun. My son is three and absolute-ly love them, I had a taste too and think they’re great. A perfect addition to his lunchbox.

“All natural, low calories, no nasties!”I am converted to Appy. My kids & I love the taste. The only sugar is form natural fruits, the sweetener is natural stevia. Fruit Shoot and capri sun are full of nasties vs this including Anthocyanins, Potas-sium Sorbate, Dimethyl Dicarbonate, Acesulfame K & Sucralose to name but a few. Go Appy!

FEEDBACK FOR APPY DRINKS VS ALEADING BRAND!

10/10

HEALTH IS AN AWARD WINNING IDEA

BE PART OF OUR HEALTHY FAMILY HISTORY

#healthierfamilies