the future of digital publishing analytics in 5 minutes presentation by parse.ly at dps, 9/18/14
DESCRIPTION
Sachin Kamdar from Parse.ly's presentation from Digiday Publishing Summit on September 18, 2014.TRANSCRIPT
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The FUTURE of Digital Publishing
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In FIVE minutes
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1. Publishers stop ignoring their audience
Whole Organization
The few people
listening to your readers
Today
Everyone uses data and analytics to hear, understand and translate
reader feedback.
Future
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2. Brands start acting like publishers? Publishers start acting like brands.
Audience A!
Business Professionals
• Spend less time, but read more stories for wide breadth of comprehension • Increase direct traffic from internal intranets • Create reader loyalty that could convert to business subscription products
!
Millennials
• Interact with mutli-media content • Promote sharing among social networks
• Increase mobile readership
Audience B
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3. The best publishers will look like sports teams
tickets paywalls
syndication wire services
merchandising ecommerce
sponsorships sponsored content
sponsored signage display ads
games events
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Will we see more brand-publisher interaction over time? Probably.