the future of consumer content catering
TRANSCRIPT
In The Age Of Consumer Empowerment
MIEL VAN OPSTAL | 2016, FEBRUARY 4 THE FUTURE OF CONSUMER CONTENT CATERING SERVICES
VLCM.BE
linkedin.com/in/mielvo
@coolz0r
Hello! :)
THE FUTURE OF CONSUMER CONTENT CATERING SERVICES
http://www.bbc.com/news/technology-34066941
IS THERE A LIMITTO PROCESS
AUTOMATION?
SALES STRATEGYAUTOMATIONISN’T A THING
NICHE & CRAFT SKILLSCOMPLEMENT AUTOMATED
CUSTOMER SUPPORT
WE ARE ARCHITECTS OF OUR OWN DEMISE
…and it will push us towards our survival
TOOLS DON’T CREATE ACTION,CLEAR STRATEGY AND EFFECTIVE
CONSUMER ENGAGEMENT DO
BRAND EXPERIENCEIS MORE IMPORTANT
THAN PRODUCTS
A TEAM OF INDUSTRY EXPERTSSUPPORTS A LEANER &
MORE AGILE MARKETING DPT
→ Data
→ Data
→ Personalization
THE BETS OFTHE BANKING
INDUSTRY
UNDERSTANDING PEOPLE,REASONING WITH THEM
CAN BE AUTOMATED
Virtual Agents, Video Concierge ServicesIntelligent Interactive (POS) Displays Smart Display Streaming NetworksUniversal Language - & Voice recognition technologiesDeep Learning & Artificial Intelligence
COMMUNITY MANAGERS SHOULDIDEALLY EVOLVE TO
CONVERSATIONAL CONTENT ADVISORS AND / OR CONVERSION & RETENTION CONSULTANTS
source
INVENTIVE COMMERCIALIZEDLEAN & AGILE NICHE SERVICES
CAPITALIZE ON SYSTEM GLITCHES
MOTIVATED CONSUMERS ACTIVELY HELP IMPROVE
YOUR BUSINESS PROCESSES
source
VIRTUAL SERVICES GOOGLE NOW AND AMAZON ALEXA
ARE CLOSER THAN YOU THINK
AMAZON ECHOIS A VIRTUAL CONCIERGE
READY FOR E-COMMERCE
source
source
source
HONEST IMMERSIVE BRANDEXPERIENCES WILL CREATE EMOTIONAL CONNECTIONS
The downsides to virtual reality, and the challenges for adoption, are well-documented and completely fair. source
HONEST IMMERSIVE BRANDEXPERIENCES WILL CREATE
MORE PROFOUND CONNECTIONS
source: linkedin / gaping void
WE PAY A LOT FORA FEW SECONDS
OF ATTENTION
With each email, we’re asking people to commit a measure of their time, and we try to be respectful of that.
Fabio Carneiro, MailChimp
source
WE’VE REACHED THE PEAKOF CONTENT MARKETING AND
ONLINE ADVERTISING
FACEBOOK HASA SOLID
BUSINESS MODEL
By the second half of 2015, Snapchat reached 15 percent of US Internet users older than 18, according to ComScore
“Youtube, Twitter, email, I was always on those platforms a year before they really exploded and I landgrabbed,”
“So why Snapchat? Because my intuition hasn’t failed me that often before.”
- Gary Vaynerchuk
source
SNAPCHAT IS THE TRUE, BARE, HONEST VERSIONOF THE FAKE FACEBOOK
http://www.businessinsider.com/snapchat-gets-4-billion-video-views-per-day-2015-9?IR=T
POWER OF APPSAND THE IM/CHAT
REVOLUTION
The customer journey decentralizes, becoming a series of non-linear mobile-centric micro-moments, mimicking everyday consumer activity and communication.
To reach mobile customers in each moment of truth requires new methodologies for search, advertising, content engagement, sales and support.
HYPERLOCAL CONTEXTUAL AND CONVERSATIONAL CONTENT WITH LIVE SUPPORT AND CONSUMER JOURNEY GUIDANCE
TO PURSUE CONVERSION AND ESTABLISHA SINCERE AND STRONG EMOTIONAL CONNECTION
THE ON-DEMAND ECONOMY WAS INITIATED BY AMOBILE FIRST APPROACH
Live streaming (video) continues to bring niche moments to life, interrupting streams everywhere, making conversations on demand a valuable form of engagement and entertainment.
https://www.facebook.com/Facebook360
source
https://www.wish.comsource
http://www.springwise.com/top-10-business-ideas-travel-tourism-12-months/
PEACEOF MIND
AS A SERVICE
• Take-Aways for Today
• Collecting and processing real-time analytics
• Owning the buffer zone between brands and customers
• Responsive customer - & conversion journeys
• Intelligent Data Management, Smart Data Collection
• Inbound marketing strategies
• From omni-channel to right-channel
• B2B, B2C, C2B & O2O
http://www.nytimes.com/2015/09/02/technology/personaltech/google-says-its-not-the-driverless-cars-fault-its-other-drivers.html?_r=0
HUMANS ARE THE
WEAKEST LINK