the fundraising toolkit #hnlondon
Post on 21-Oct-2014
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The Fundraising Toolkit
Arming Yourself for Success
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Let’s be honest, people say’s its easy to raise money (but it’s not)
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Fundraising is momentum-based
“By far the biggest influence on investor’s opinions of a startup is the opinion of other investors.” – Paul Graham
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This is the hardest part
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Preparing for Battle
• Networking• Have good Google results, blog, LinkedIn etc• Read up on the industry• Research every investor before you meet
them• Founder splits, how much to raise
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Final Prep
• Pitch deck, not a business plan• How much to raise• Terms• Getting intro’s
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Logistics
1. Create a spreadsheet of investors2. Get on Angel.co3. Start with terms and valuation below market4. Create a termsheet (memorise it)
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The Pitch
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Technical details
• Don’t give away board seats• Get a signed termsheet asap• Create a deadline (very hard to do well)• Name drop (investors love social proof)
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a / b