www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

FUNDRAISING TOOLKIT 2011

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Where your money goes...

It’s all for a very good cause. Since 1986 LandAid has been

using the property industry’s resources,

expertise and influence to help disadvantaged young

people achieve their potential. Over 2,000 young

people are benefitting from the terrific amount of money

last year’s LandAid Day raised. This has supported seven

projects across England, Scotland and Wales.

Who is taking part?

LandAid Day is the only dedicated fundraising day for the whole property

industry. Last year over 40 companies took part including Helical Bar - we

dressed as superheroes and peddled around Berkeley Square! GVA employees

and clients abseiled down the International Press Centre, MEPC held a twelve

hour row-a-thon, Property Week had a football tournament and Mountgrange

held a pub quiz. Please support this year’s LandAid Day and help us help more

young people.

How you can help...

If you don’t want to fundraise you can still make a difference by:

taking part in the LandAid Day Treasure Hunt (see page 6)

making a one off donation— send us a cheque made payable to ‘LandAid’

making a regular donation— visit www.landaid.org/give

Good luck!!

Mike Slade

Chairman of LandAid Day

LANDAID DAY - 13 Oct 2011 2011 marks LandAid’s 25th Anniversary as the property

industry charity so on this year’s LandAid Day, Thursday 13

October, we’d love you to help us celebrate and

raise £125,000!

Throw your own LandAid Day birthday party at the office and

get all your colleagues involved too. Put up the decorations,

bake a cake, commandeer the board room and play some

party games!

www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190 www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

David Tye, Rugby Estates makes a donation to LandAid Day 2010

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www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

PROJECTS SUPPORTED BY LANDAID DAY 2010

£10,000

Bradford Homeless young people

New kitchen for life skills project.

£19,500 Bideford NEETs*

Training and educational centre.

£15,000 Redcar

Homeless young people New accommodation.

£15,000 HMP Coldingly Young people

Scheme that helps prevent young people from

offending.

£14,000

Bradford NEETS*

New kitchen for life skills project.

£11,500 Newham NEETs*

Accredited youth training and employment

programme.

£15,000 Alloa

Homeless and vulnerable people Community centre.

The Gate

* Young people not in education, employment or training.

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CASE STUDY

www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

Katie, 15 years old, attends The Light House Group in Bradford. Katie, has had a difficult upbringing, growing up with a broken family life, witness-ing physical violence and alcoholism in the home; she remembers watching as her dad walked out on the family. As a result, Katie's circumstances at home began to affect her performance at school. Struggling to control her anger, Katie got into

trouble leading to permanent exclusion. Experimenting with drugs, drink and harmful relationships, Katie had hit rock bottom. Arriving, at TLG, Katie has had the level of support that is needed to help her overcome her difficult circumstances. Being brought up in a single parent family, where mum works long hours, Katie hasn’t had much of an opportunity to learn how to live independently. The conversion of an underutilised room through the support of LandAid has given TLG the opportunity to start delivering vocational programmes that will equip young people like Katie to learn some basic life skills. Katie has just started a Food Technology Programme at TLG; she says “The course is helping me to learn to cook, I feel more confident now giving it a go at home. The sessions are fun and helping me practically for the future. Before I could never make anything, now I’ve learnt about cross contamination, food hygiene and how to store food, I would like to look at food technology courses that I could do at college in the future.”

FACT: Over 50% of excluded children will fail to get any GCSEs

FACT: TLG provides educational programmes to young people who are at crisis in their education or at risk of exclusion from school.

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FUNDRAISING IDEAS The best fundraising ideas are the simple ones! Ask for donations to take part and make it competitive. Include all your offices (if you have more than one) and offer a prize to the person/department/office that raises the most money or who wins the task. Here are a few ideas to get you going….

www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

LandAid Day birthday party—throw a party in the office with cake, jelly and ice cream and ask people who come to make a donation. Birthday cake bake-off—hold a competition for the best LandAid birthday cake. Sell slices to your col-leagues. Children’s party games—borrow the board room for pass the parcel, pin the tail on the donkey, musical chairs etc. Nintendo Wii Competition—have a Wii Sports/

Singstar/Guitar Hero competition. Ask for a donation from those who enter. Ransom the CEO—lock your CEO in the office for 25 minutes during which time they must contact as many people as possible to make a dona-tion or get them ‘Back to the Floor’ covering recep-tion or serving refreshments at meetings – he/she goes to the department who bids the most! Hairy bear competition—who is the hairiest mem-ber of male staff aged over 25? Hold a company vote and the winner must do a sponsored chest wax.

Baked bean boot challenge—vote for who has to wear wellys full of baked beans for an hour at work. Costume contest—everyone in the office makes a donation to dress up in an ‘80s costume to mark LandAid’s 25th Anniversary. Five-a-side football—invite your clients or competi-tors to a tournament. Pub Quiz—invite your clients or competitors. LandAid collection in reception—ask visitors to make a donation to LandAid.

Cushman & Wakefield GVA Tug-of-war with Bob Neil MP MEPC

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www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

LANDAID DAY TREASURE HUNT

Raise money for LandAid Day by taking part in one of our exciting regional Treasure hunts! You’ll be competing against other teams from the property industry in a hunt which uses the latest in GPS technology. A live scoreboard, penalty points for incorrect answers and exciting timed challenges add a real-time competitive twist to this game. You’ll also be able to see where all of your competitors are on the map! Each regional treasure hunt is independent of the others but teams taking part in the London treasure hunt will compete against the fastest times set by the teams in Birmingham and Edinburgh.

Entry Fee: £300 per team for one location. Contact: sarah@landaid.org Further information: www.landaid.org/treasurehunt sarah@landaid.org

LandAid Day Treasure Hunt 2010

Tuesday 11 October 2011 – Birmingham (venue TBC) Tuesday 11 October 2011 – Edinburgh (venue TBC)

Thursday 13 October 2011 - London (West End) Briefing: 2.30pm Prize Giving: 6.30pm Venue: Cushman & Wakefield, 43-45 Portman Square, London, W1A 3BG

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1. Choose a fundraising idea 2. Nominate a person in charge 3. Tell us what you’re going to do Please email us at day@landaid.org Or via Twitter just put #landaidday in your tweet Or on www.landad.org/day

4. Create an online sponsorship page www.justgiving.com/landaid/raisemoney Choose ‘Make Your Page’ >‘An Organised Event’ > ‘LandAid Day’. For a traditional paper sponsorship form visit www.landaid.org/day

5. Set a target 6. Make it regional Does your company have offices in other areas? Include them too, see which office can raise the most money and offer a prize. 7. Let everyone know why All the money you raise for LandAid Day will be spent on projects that benefit disadvantaged young people by providing facilities, equipment or training programmes. By giving to LandAid you can be confident that your money will be spent on carefully selected projects that benefit those most in need.

8. Promotion, promotion, promotion! Tell everyone you’re fundraising! Colleagues, clients, family and friends! Email the LandAid Day html flyer, put information on the company intranet. 9. Pay in your cash Once you’ve raised all your money you will need to pay it in. Unless you’ve set up a JustGiving page then the money is paid direct to us. If you have cash please keep it and send us a cheque (made payable to LandAid Charitable Trust) to: LandAid, St Albans House, 5th Floor, 57-59 Haymarket, London, SW1Y 4QX. Or pay in online here: www.justgiving.com/LandAidDay2011

10. Thank you! Let us know who you are and how much you’ve raised and we’ll send you a thank you certificate. We’ll also say thank you on our website after LandAid Day.

www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190

GETTING STARTED

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GUIDELINES Before you start fundraising there are a few things you need to be aware of:

If you plan to hold a raffle, lottery or sweep stake there are very strict rules, but you can hold a small raffle as part of a larger event. You must sell the tickets and announce the winner during the event only. No more than £500 can be spent on buying prizes and cash prizes may not be given. Please see the Gambling Commission website for further information. www.gamblingcommission.gov.uk

Do not collect money in the street without a licence from your local authority or the police. Businesses are required by charity law to have a written agreement with us if they plan to sell goods

or services, or run business promotions, for LandAid Day. LandAid does not authorise you to act as an agent for or on behalf of LandAid, so neither you nor

your fundraising materials may suggest that you represent LandAid. LandAid and LandAid Day are trademarks of LandAid and are used under licence. Branding for your

fundraising can be downloaded at www.landaid.org/day Please make sure any publicity and fundraising materials that you create yourself (e.g. posters)

include the line: In support of LandAid, registered charity 295157 LandAid cannot accept liability for your event. If you think you need insurance you will need to take

it out yourself.

www.landaid.org/day | Registered Charity Number 295157 | Tel: 020 3102 7190