THE FUNDAMENTALS OF FASHION

Fashion Development

FASHION History

Fashion is a reflection of the social, political, economic and artistic forces of any given time in HISTORY.

Styles that evolve from these forces tell of historical events.

Fashion CapitalsTop 5

New York Milan, ItalyParis, FranceLondon, EnglandTokyo, Japan

New York, Milan, Paris, London, And Tokyo

Types of FashionHaute

CouturePrêt-a-Porter Dressmaking houses in

Paris that belong to the Chambre Syndicale of the Federation Francaise de la Couture and meet the criteria to be on its Couture-Creation list.

French for ready-to-wear; literally, “ready to carry”.

Couture (koo-tour) The French word for dressmaking;

applied to fashion businesses that make clothes to order.

Ready-To-Wear Clothes

•Is apparel that is mass produced (opposite of custom-made).

•Ready-To-Wear is a cross between haute couture and mass market.

Mass-Market Currently the fashion

industry relies more on mass sales.

The mass caters for a wide range of customers, producing ready-to-wear clothes in large qualities and standard sizes.

Cheap materials, creatively used, & affordable.

High Fashion Designers They cater to

specialty stores or high-fashion department stores.

These Designers create original garments, as well as those that follow established fashion trends.

Designer A person employed to create ideas

for garments or accessories in the fashion industry.

Freelance Designers Work for themselves, selling their designs to

fashion designers and fashion houses, directly to shops, or to clothing manufactures.

Types of Fashion:

Accessories- articles such as jewelry, scarves, hats, handbags, shoes, worn or carried to complete a fashion look.

Types of Fashion for Ladies

Juniors

Misses

Petite

Women's

Types of Fashion for Boys & Men

Young Men's

Men's

The Trickle-Down Effect:

A marketing phenomenon that affects many consumer goods. Initially a product may be so expensive that only the wealthy can afford it. Over time, the price will fall until it is inexpensive enough for the general public to purchase.

When applied to fashion, this theory states that when the lowest social class, or simply a perceived lower social class, adopts the fashion, it is no longer desirable to the leaders in the highest social class

What is FASHION?

Anything that is currently “in”.

Fad Fashion

A fashion that is very popular for a short time.

*Many times designers develop fads using a

variety of colors, designs and unique ideas.

Classic fashion

This is a traditional style that can stay in fashion for a very long time.

*Many times it is timeless such as a t-shirt, pearls, jeans (classic style), etc.

Status Symbol fashion

This is an item or clothing that gives the wearer a special feeling of importance.

(Example: “Designer Labels”, Coach, Gucci, LV, Chanel, etc.)

Can you think of STATUS SYMBOL clothes?

Fashion Cycle- a repeat introduction with little or no change.

Bob Cut (Hair Style)

Hair Dying

Jeans (different

styles)

Emo & Rock-a-

Bellly (Look)

Trade Publications:

The End!