the framework of branding 01
DESCRIPTION
A brief guide to branding for Taiwanese companies, especially focused on the differentiation between rational and emotional aspects of branding.TRANSCRIPT
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品牌中的理性與感性
2014/05/19
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你是哪一種人?
又感性又理性 十足理性
感性 理性
感性
感性
感性
理性
十足感性
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Why? & How?
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你負責品牌的感性理性部份是什麼?
理性 感性
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你說的感性理性在產品部份是什麼?
理性 感性
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你說的感性理性在服務部份是什麼?
理性 感性
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你說的感性理性在行銷部份是什麼?
理性 感性
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飛天三式 蕭蕭
天,非帳幕
地,亦非舖蓋
情,不是一線可以相牽
義,更非一部春秋所能接續
山,就讓山凝固成浪
水,就讓水昇華為一眼波而橫
風,逐風而飄
雲,逐雲而去
你,無法無天無偏無黨,無影無蹤無枉無蹤,無緣無故無親無故,無聲無臭無憂無慮
無情無義
所以:飛
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人生而百百種
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A型
B 型
C 型
D 型
血型不同
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星座不同
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感官不同
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改變是自然
原因只是因為『人』而已
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所以人的生命過程與個別差異是因為
CHANGING
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THE CHANGING NEVER STOPS BECAUSE YOU DON'T WANT IT TO. ���THE CHANGING WILL HAPPEN BECAUSE YOU ARE DOING IT.���THE CHANGING IS GOING ON BECAUSE YOU ARE CONSISTENT.
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所以Changing 改變
根源於 『 人 』源頭
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���必然的改變也不要忘記品牌的『初心』!���
初心的感動!���初心的真誠!���初心的堅持!���初心的無悔!���
保留品牌初心 才能圓滿消費者的慾望!���
改變是必然!
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Q A