Solution: Balihoo Display AdvertisingSolution: Balihoo Display Advertising

Balihoo integrate with AdWords, Bing,

Facebook, Instagram and Open RTB.

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For every campaign you run, Balihoo builds thousands of customized, geo-specific versions of your display ads.

This means you get the increased performance,

without generating individual campaigns and assets.

Health

Ecology

Sport

Key #4: AutomationKey #4: Automation

Automation is e�icient – it can save marketers 90% of their time for setup and maintenance.

Automation is real-time - pulling data from almost any source to adjust campaigns.

Automation is optimized - conserve your time for strategy and analysis.

4.4.

It takes 4 weeks to build a retargeting list making consumers come back to your website.

DON’T HAVE A RETARGETING LIST?

BUILD ONE!

DON’T HAVE A RETARGETING LIST?

BUILD ONE!

Place retargeting codes on your website. Use them for ad networks like Facebook Ads and Google AdWords.

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STEP 1

Design localized ads for each market with a call to action encouraging click-through.

CALL TO ACTION

STEP 2

Use hypertargeting and location-based advertising to pick the best audience.

STEP 3

Launch, and build your list!

STEP 4

3. BUILD, RETARGET, REPEAT3. BUILD, RETARGET, REPEAT

Retargeting shows ads to already interested prospects.

If you know the user – customize it!

It takes 4 weeks to build a retargeting list helping consumers come back to your website.

Don’t have a retargeting list?

Build one!

Don’t have a retargeting list?

Build one!

Place retargeting codes on your website. Use them for ad networks like Facebook Ads and Google AdWords.

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STEP 1

Design localized ads for each market with a call to action encouraging click-through.

CALL TO ACTION

STEP 2

Use hypertargeting and location-based advertising to pick the best audience.

STEP 3

Launch, and build your list!

STEP 4

Key #3: Build, Retarget, RepeatKey #3: Build, Retarget, Repeat

Retargeting shows ads to already interested prospects.

If you know the user – customize it!

3.3.

Key #2: Dynamic CreativeKey #2: Dynamic Creative

2.2.

Use Programmatic buying strategy with visual

marketing.

Use location-level promotions, inventory levels,

and hours of operation.

Localized display ads see 315% higher click-through

than national display ads.

AD

Use an automation platform, like Balihoo to create localized display

ads and update them daily based on daily conditions.

Analyze and adjust.

Use zip-code level to find the micro-markets that convert.

Use data such as age, gender when applicable to your best audience.

Advertise to previous visitors of your site. Combine remarketing with location targeting for incredible results.

Use interests & keywords targeting on Facebook and GDN.

Spend time optimizing towards peak hours and open hours for each location.

Keep ads locations in one timezone. Need more time zones? Use sub-accounts for those campaigns.

1.1.

Key #1: Layer TargetingKey #1: Layer Targeting

THAT UNLOCK DISPLAYTHE 4 KEYSCAMPAIGN SUCCESS

INTRODUCTION

THAT UNLOCK DISPLAYTHE 4 KEYSCAMPAIGN SUCCESS

INTRODUCTION

At Balihoo, we launch about 12,000 digital campaigns a month.

Digital display advertising is extremely

e�ective.

x

Percentage of the users that are by reached bydisplay advertising each month in the US.

Hypertargeting allows brands to personalize their

ads for each audience, which inherently improves results.

91% of millennials 72% of adults

Here's our very best advice for getting the most out of digital display advertising in 2017/2018.