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The following presentation was
delivered at the
Intranets 2015 conference in
Sydney on 20th May 2015
http: https://www.contactcenterworld.com/images/company/the-customer-experience-company-(cec)-largex3-logo.gif//i.imgur.com/NH1nLsV.png http://
i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png
Mobile Usage, Mobile Design & the Future…Oliver Weidlich
Director of Design & Innovation
Mobile Experience
http://i.imgur.com/NH1nLsV.png http://i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png
http://i.imgur.com/NH1nLsV.png http://i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png
http://i.imgur.com/NH1nLsV.png http://i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png
“We shape our buildings;
thereafter they shape us”
Winston Churchill
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“We shape our networks;
thereafter they shape us”
Mobile Experience
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Who’s Intranet is
mobile first
or
mobile friendly?
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89 %
58%
53% own all Three
Device Ownership
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0
15
30
45
60
1 2 3 4 5 6 7 8 9 10
Apple Samsung Nokia Sony Ericsson
Smartphone Manufacturer
PE
RC
EN
TA
GE
OF
RE
SP
ON
DE
NT
S (
%)
0%
10%
20%
30%
40%
50%
60%
70%
1%
26%
16%
58%
2%
23%
19%
56%
3%
27%
33%
38%
2%
49%
33%
16%
Survey 2011 Survey 2012 Survey 2013 Survey 2014
YES
DON’T
KNOWNO BUT I PLAN TO BUY ONE
IN THE NEXT 12 MONTHS
NO I DON’T NEED ONE
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Free Report: www.aimia.com.au/ampli2014
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Leverage Strengths of Mobile
• Personal
• Portable
• Pocketable
• Connected
• Constrained
• Contextual
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An approach to simplify and
focus on core functionality, then
progressively enhance for other
device sizes
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Thick Native Wrapper
Thin Native
Wrapper
Thin Native
Wrapper
Thin Native
Wrapper
Mobile Web View
Full Native
Application
iPhone/Android etc
Native App
iPhone
Hybrid App
Android
Hybrid App
WP
Hybrid App
Blackberry
Hybrid App
Generic Mobile
Web
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Who’s
Native, Hybrid or Web?
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Multiple patterns can applyImages courtesy of Wolfram Nagel
Coherence
Synchronisation
Distribution
Complementarity Collaborative
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The Guardian
Response times
Google responsive
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Click-throughs
Motion design
Sketch App
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Who’s doing rapid
prototyping for mobile?
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Light Sensor
Camera
Gyroscope/
Accelerometer
Fingerprint Sensor
Microphone
Magnetometer
Proximity Sensor
ProximityTemperature
CO2
Pulse
Weight
On/Off State
Lighting
Lock State Blood Pressure
Direction
Ambient Light
Movement
ActivitySleep
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1. What’s the best way to
understand how your
teams use multiscreen?
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model your intranet needs
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3. Re-assess your workflow
from design to
development
http://i.imgur.com/NH1nLsV.png http://i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png4. Rapid prototyping for
mobile
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5. Look at upcoming
trends in mobile/
multiscreen to see what
applies to you
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i.imgur.c http://blogs-images.forbes.com/sethporges/files/2015/02/apple-watch-6_1.jpg om/NH1nLsV.png
Oliver Weidlich Director of Design & Innovation
Mobile Experience
0411551561
Thanks